At first blush, the question of what to post on your business website’s Contact Us page seems so simple. Those who visit it will be looking for your contact information: address, phone number, and email. It couldn’t be more basic. Right?
But there’s a catch. We live in an age of digital experiences. Today’s consumers expect more than the basics. Think of your Contact Us page as an opportunity to get creative. By combining the need-to-know info your visitors are looking for with a taste of what makes your business unique, you can make the most of this piece of your website for the benefit of your customers and your business as a whole.
What to put on a Contact Us page:
Guide customers to your business with a map
With a Contact Us page, the ultimate goal is to make it as easy as possible for customers to reach you. Aside from your contact information, consider including a map to your location. Google makes it easy to integrate a Google Map that marks your shop, restaurant, or office.
Another option is to incorporate a custom map that offers added detail. Home goods and gift store P.O.S.H., located in the heart of Chicago, enhanced its Contact Us page map to help visitors navigate the downtown streets, and included the two nearest “L” stops for those traveling by train. The map links to Google Maps, so potential customers can get even more help with directions, if needed.
Link to social media
Rather than pick up a phone, your customers may prefer to contact you through social media. It’s important, therefore, to include links to all of your social media accounts on your Contact Us page.
Your site may already feature a social block with icons linking to various social networks, but if it doesn’t (and even if it does), be sure to highlight these next to your other contact information. Along with listing phone numbers for each of its two locations, a map, and its email address, Bennu Coffee in Austin, TX invites customers to connect on Facebook, Twitter, and Instagram.
Include a web form
One way or another, your Contact Us page should provide a way to reach you by email. To make things easier for your customers, consider using a Contact Form that allows visitors to send you a message directly from your website.
You can customize your form to include information specific to your business, from wedding package options to landscaping specialties. In addition to cutting down on spam, which can result from posting your full email address to the web, this approach gives you vital insight into each potential customer’s interests and needs, which in turn will help you deliver more customized service. Fashion Boutique Hotel in Miami asks for visitors’ names, the company they work with, and their email address, while also inviting them to share their personal comments and questions. It provides a separate email address for reservations as well.
Infuse it with personality
To create a truly great Contact Us page, don’t forget to add the charm. If you feel it’s appropriate for your business, adopting a humorous tone and some entertaining imagery can delight your visitors and make your page more memorable.
Author and public speaker Seth Godin’s Contact page features an image of a postcard and a few funny lines of text that set visitors’ expectations and incite a smile. If, like Godin, you operate a business that doesn’t have a storefront, put the emphasis on your preferred form of contact — in this case, email.
Include a call to action
Customers may find their way to your Contact Us page, but that doesn’t necessarily mean they’ll come to your store. To increase the chances that your site visitors will act on your contact information, include a call to action designed to intrigue them while highlighting the differentiating features of your business.
Bridal boutique Alice in Ivory, also based in Chicago, includes two such messages on its Contact Us page: “Just follow the lace,” and “Your appointment is waiting, lovely.” The language, tone, and imagery it uses all reflect the store’s dreamy atmosphere. Instead of titling its page “Contact Us,” Alive in Ivory calls it “Introduce Yourself,” and rather than just listing an address, the business uses a header that reads “Your dream dress.” Both of these techniques further encourage customers to stop in.
It takes very little time to give your Contact Us page some added oomph, but it’s an effort that will be rewarded. Make your customers feel welcome before they even walk through your door, and they’ll come away with a favorable impression of your business that can translate into sales, loyalty, positive word of mouth, and more.