Most of us have a @gmail, @yahoo, or Internet provider address that we use to send and receive email. Free and widely accessible, email accounts like these are great for keeping in touch with family and friends.
If you’re using that same account for your business, though, it’s time for a change. Every business needs a custom business email address that incorporates your company’s name.
Three reasons to get a business email address:
A custom email address builds trust
Whether a conversation happens face-to-face or over email, every interaction you have with your customers is a chance to leave a positive impression of your business. Using a custom address, like email@example.com, demonstrates more professionalism than an address like firstname.lastname@example.org.
The use of a personal email could be misconstrued as a sign that you business is just getting started, but an email associated with your website’s domain shows customers that you’re established. It may seem like a minor detail, but adopting a custom email can really help to build loyalty, credibility, and trust.
A business email address reinforces your brand
Besides building trust, a custom email address can build your brand. The more familiar your clients are with your company name and website domain, the more likely they’ll be to engage with your business.
Your business name features prominently on your marketing materials and business card, so why not extend your branding to your email, too? Studies have shown that close to 60 percent of consumers “prefer to buy new products from brands familiar to them,” so communicating with an email that incorporates your business name can also have a direct impact on your sales.
A custom email is better equipped to reach your customer
Say you’ve been asked by a potential new client to provide a quote for a project. That customer will be eagerly awaiting your email, and checking their inbox for your business name. If your estimate comes from a Comcast or Hotmail address instead, there’s a chance that customer could miss it, creating delays and frustration on both sides.
Given the volume of emails that most people receive these days — by some estimates, the average office employee gets 121 emails daily — it’s increasingly difficult to stand out in a crowded inbox. What’s more, recent reports show that a staggering 86 percent of global email traffic is spam. With all of that clutter, consumers are looking for excuses to hit delete.
A custom address differentiates your message from the rest, including spam, to reach your customer as intended. The more you can do to stay out of that dreaded junk folder, the better.
There’s one final benefit to creating a custom business email address for your brand: it’s easier than you may think. Custom email is a feature that’s included in two of Vistaprint Digital’s premium website packages, and you can even offer branded addresses to your whole staff. That’s as good a reason as any to make an email change for the better.