Small Business Tips

Open Sesame! How to Write Emails That Actually Get Read [INFOGRAPHIC]

Woman reading letter by mailboxes

Oh, email! Every small business has a complicated relationship with this digital marketing channel. On one hand, email remains a leading marketing initiative because it is effective and extremely low cost. For a small business, email marketing is one of the top ways to invest as for every $1 spent, it yields an average $38 return. Getting email right is just good business sense.

On the other, email marketing can be a point of frustration because consumers are so overwhelmed by the sheer volume of daily emails they receive that many valuable and well-written emails go unread. In fact, 205.6 billion emails are sent out every day, which means the average person receives no less than 88 emails each day! That number is astounding and it’s no surprise many emails go directly to the trash.

So how, as a small business, do you craft emails that get opened, read, and responded to? Luckily, we’re here to help! There are tried and true ways to design your business and marketing emails so they get your audience’s attention and get your emails read.

Even better is that we found an infographic by Backlinko and iconiContent that brings email marketing best practices to life in the following visual. From the tone of voice to subject lines to word count, you’ll quickly learn how to perfect your email strategy and position your emails for greater open rates and ultimately sales.

What are you waiting for? Check out the complete infographic below and integrate these tips into your email marketing strategy!

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About the author

Julie Chomiak

Julie Chomiak is the Content Marketing Specialist for Vistaprint Digital, the digital services division of Vistaprint. When she's not scouring the web for small business trends, Julie loves traveling, interior design, and animals of all kinds.

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