When you run a small business – especially one with just a handful of employees – getting the most out of your time and budget is essential. When it comes to marketing, that means finding the channels and combinations of tactics that can maximize your investment. Is your channel mix on target with your audience’s needs and your competitors’ tactics?
If you’re not sure, take a look at the results of our most recent survey and see how your marketing plan compares to your peers. Our Micro Business Marketing Mix Report compiles the results of a survey of 1,000 business owners with fewer than 10 employees. Through this research, we learned about how these micro businesses balance marketing efforts across online channels (websites, social media, digital advertising) and print materials (business cards, signage, flyers) – and which tactics they’ve made a priority.
The results prompted us to ask, are small business owners meeting consumer expectations when it comes to their marketing mix? Back in the spring, we surveyed 2,000 consumers to understand how they discover and engage with small businesses and shared the results in The Digital Impact Report. The infographic below combines the data to show which small business owner marketing tactics are spot on, and which may not quite align with what customers expect – followed by actionable tips for mastering your marketing mix.
How do the results above compare to your current marketing strategy? Did anything here surprise you about how other micro businesses use social media, websites, business cards, and more to promote their brands? We’d love to hear your thoughts in the comments below!