To add Google Webmaster Tools (Search Console) and Analytics codes to your website, go to General Settings > General > Tools & Analytics. 

Google Search Console

Google Search Console provides you with detailed reports about your viability on Google. You will need to verify your site with Google in order to use them.

1. To get started, go to https://search.google.com/search-console/about
2. Click Start Now. 
3. Type your domain name and click Continue. 
4. Click the Copy button to copy TXT record. 
5. Contact VistaPrint https://www.vistaprint.com/customer-care/service-center.aspx?xnav=top and provide us with the TXT record to have your DNS updated. 
6. Once it's added, return to the Google Search Console page and click Verify.

Google Analytics

1. To get started, go to https://analytics.google.com/analytics/web
2. Click Start Measuring. 
3. Go through the set up process, to add your account. 
4. Click Admin and select an account from the drop-down menu, in the Account column
5. To the right, in Property, choose the correct location and click Data Streams. 
6. Click Web Stream, type your website and URL Stream name then, Create Stream. 
7. Below web stream go to the Tagging Instructions panel and copy the Global site tag HTML in the Global site tag drop-down menu. 
8. Contact VistaPrint https://www.vistaprint.com/customer-care/service-center.aspx?xnav=top and provide the code.