Postcard marketing ideas: 12 effective uses of postcards
For any small business owner, coming up with new, inventive ways to market your business can be challenging. One tried-and-tested tactic to raise awareness, drum up sales, or increase foot traffic to your business is with postcard marketing.
In this article, you’ll discover 12 distinct uses for postcards that you can test to see which drive the most business to your door.
1. Coupon cards
Retail stores, restaurants and service businesses like barbershops often use postcards to give people a reason to return.
2. Reminder cards
Postcards make the perfect reminder card and are easy to stick to the fridge with a magnet. If you own a medical office, remind your patients of their upcoming appointments in style.
3. Grand opening announcement
Everybody loves to try something new, and if you´re opening a new store, you need to get the word out. Go with bold graphics and eye-catching text to attract maximum attention.
4. Clearance cards
Sales help you get more people into your store and make room for new stock. Spread the word with a postcard, where you have enough room to print all the information your consumers need.
5. New customer discount cards
Another way to combine coupons and postcards is to make up some cards promoting a discount for new customers. This is a great way to get people to your store, and hopefully, pick up some repeat business.
6. Soft selling
In today’s world, image is everything. If your product or service is thoughtfully designed, an illustrative image might be all you need to bring in some customers.
There’s no such thing as a free lunch. That´s unless you create a free-lunch postcard! Prepare for a massive influx of consumers willing to try your business in return for a free product or service. Customers who have a good experience will almost certainly return.
8. General information
The perfect size for communicating all the key information about your business, postcards can easily be used as mini flyers. Satisfied customers can share your business by passing your postcard on to a friend or family member.
9. Birthday discounts
This is what separates your small business from the big box store out near the highway. A personalized birthday discount card will reinforce customer loyalty and set you apart from the crowd.
10. Referral programs
Customer referral programs are a shortcut to drumming up word of mouth for your company. With luck, you can increase your customer base substantially with very little effort.
11. First-time buyer discount
When opening a new store, sometimes you need to incentivize a customer’s first visit. A new store, coupled with a sweet discount, should do the trick.
12. BOGO (Buy One Get One Free)
This postcard has a modified two-for-one deal. Depending on your company and industry, work something out with this theme in mind, and your customers will flock in.