12 ways to use postcards for marketing

For a small business owner, it can often be a challenge to come up with new, inventive ways to market your business. One tried-and-true tactic to raise awareness, drum up sales, or increase foot (or virtual) traffic to your business is: utilize postcards!

Postcards can be used for a variety of purposes. Here we review 12 distinct uses for postcards that we hope will serve as inspiration for you to better promote your small business.

1. Coupon cards

Retail stores, restaurant and service businesses like barbershops can use postcards to get people to come back.

2. Reminder cards

Postcards are big enough to be eye-catching when magnetized to the kitchen fridge. If you own a medical office, remind your patients of their upcoming appointments in style.

3. Grand opening announcement

Everybody loves new things, and if your business is opening a new store, you need to get the word out. Go with bold graphics and an eye-catching text design to attract maximum attention.

4. Clearance cards

Sales are designed specifically to get more people into your store. Spread the word with a postcard, where you have enough room to print all the information your consumers need.

5. New customer discount cards

Another way to combine coupons and postcards is to make up some cards promoting a discount for new customers. This is a great way to get people to try out your store, and hopefully pick up some repeat business.

6. Soft selling

In today’s world, imagery is key. If your product or service lends itself to an aesthetically pleasing photo, that might be all you need to bring in some customers.

7. Freebies

There’s no such thing as a free lunch, unless you create a free-lunch postcard! Prepare for a massive influx of consumers willing to try your business in return for a free product or service. Customers who have a good experience will almost certainly return.

8. General information

The perfect size for communicating all the key information about your business, postcards can easily be used as mini flyers. Satisfied customers can share your business by passing your postcard on to a friend or family member.

9. Birthday discounts

This is what separates your small business from the big box store out near the highway. A personalized birthday discount card will reinforce customer loyalty and set you apart from the crowd.

10. Referral programs

Customer referral programs are a shortcut to drumming up word of mouth for your company. With luck, you can increase your customer base substantially with very little effort.

11. First-time buyer discount

When opening a new store, sometimes you need to incentivize a customer’s first visit. A new store, coupled with a sweet discount, should do the trick.

12. BOGO

This postcard has a modified two-for-one deal. Depending on your company and industry, work something out with this theme in mind, and your customers will flock in.

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