About 10 years ago, when my husband and I were deciding to start family, I had a plan to return to my teaching job after maternity leave. But when two tiny twin babies arrived (and a third teeny bundle a few years later) that plan went out the window and my entrepreneurial journey began. Instead of choosing to pay more in daycare fees than I would have made as a teacher, I decided to stay home and homeschool all three. During this time, I rediscovered my love of baking and about 8 years ago I started the Teeny Tiny Bakery, focusing on custom decorated sugar cookies.
As a small business, attending farmer's markets or fairs have always been an important source of sales, inspiration, relationships and fun. Here are a few things I’ve learned that will help you get the most out of selling at markets.
In general, I would advise new makers to keep things simple when preparing for a market. The first reason being that the entire process is complicated enough without adding extra headaches. The second reason is that before you have established a recognizable brand, customers may not know whether you are selling earrings or the rustic driftwood that the earrings are displayed on - and many of them won’t stop to find out. This brings me to my final point: