A Christmas story: How Boo’s Toy Shop prepares for the busiest time of year
Running a business can be hard – just ask Charlotte, owner of Boo’s Toy Shop in Dorchester, England. Her shop generates 60 percent of its sales over the Christmas holiday, which can be a challenge, especially given her competition – big box stores and online retailers.
That’s why Charlotte credits her customers, who love to support local business, with playing a huge role in her success. She shows her appreciation by offering thank-you gift bags filled with wine, chocolates and activities for the children. She also hosts preview nights and participates in a local advent day, which she finds are great ways to foster community ties.
But building relationships isn’t the only way Charlotte keeps her customers coming back. She rewards them with discounts and loyalty cards, and also relies on flyers (complete with her company website info) to keep her business top of mind.
Most of all, as challenging as owning a business can be, Charlotte always remembers to have fun. She thinks that her positive attitude is infectious and a reason why her customers keep coming back to Boo’s year after year.