Facebook Post Ideas: 10 Ways to Boost Your Facebook Organic Reach
Estimated reading time: 5 minutes
Getting your Facebook posts seen can be challenging if you’re just posting organically, meaning without ads. Although you’ll get a significantly higher reach with paid promotions, you can still generate engagement on your Facebook Business Page without spending any money by following these tips and tricks:
1. Build a strong presence
You want potential fans to know the benefit of following your Facebook Page. But how? Beyond posting unique and relevant content to pique fans’ interests, you must also stay active. After all, who wants to follow a page that posts content once or twice a month?
Facebook has made it even easier for users by introducing the scheduling option. If you can’t get online at a certain time, no problem! You can set the time and date of when you want your post to go live.
2. It’s all about balance
Timing and consistency are key aspects in social media. Posting too little could potentially penalize future organic content performance due to Facebook’s algorithm, and you don’t want to make it more difficult to fight for space in your followers’ feeds.
Keep in mind that Facebook shows users the most interesting and relevant content from everyone they follow. To maximize your chances of being part of the regular social media traffic, make sure that your Facebook business page is continuously displaying new posts during times your fans are most likely to engage.
3. A.M. or P.M.? Know the best time to post
The best time to post on Facebook is when your audience is online. Simple, yes — but figuring out the precise times can be tough. HubSpot suggests the following as the best times to post on Facebook:
- Most industries using Facebook Business pages see a spike in activity toward the end of the week. Posts on Thursdays and Fridays tend to get the most traction.
- In general, post between 9 a.m. and 7 p.m.
- Identify the time zone the majority of your audience is in — and post at 1 p.m. their time if you want more shares. For more likes, go for 3 p.m.
However, this could be different for your industry. Once you’ve started to build an audience, look under the Insights Tab on your Facebook business page and click on “posts” to see when your fans are online.
4. Go unfiltered or go home
Social media is all about being social, and that means being human. Nobody wants to interact with a robot! So, if you want to increase engagement on Facebook, forget about being professional 100% of the time. Do behind-the-scenes live videos or pictures that show the more real side of your business.
These raw snippets humanize your brand and help you stand out from the crowd. Also remember, transparency is what fans want. More businesses are posting these types of posts and are seeing great results in terms of engagement.
5. Show other brands some love
Thanks to a recent Feed algorithm update, tagging another Page improves your chances of reaching their audience in addition to your own. The bonus point is that you’ll also show off how good spirited your brand is—and maybe spark future co-branded partnerships.
Having said that, you need to be tactful when engaging with other brands Only partner with brands that make sense for your audience, and only do it strategically—and make the relevance clear. Otherwise, it may not look authentic.
6. Provide trending − yet valuable – info
We all know by now that the news feed algorithm will reward posts that are about topics trending on Facebook. But did you know that you can turn this to your advantage by boosting your engagement rate? All you have to do is find interesting and relevant news from your industry.
Posting hot topics will show your fans that your company is passionate and up-to-date about its industry trends and current events, but also that you’re not focused only on promoting your business. And that’s a step forward in building trust between you and your market.
7. Invitations = more followers
Starting with your personal Facebook account, send your family and friends an invitation to follow your business page – your inner circle will be the first to build your fanbase.
Sometimes, one method of contact isn’t enough. If you use email marketing, make sure you link your social media account to drive more traffic to your page.
8. "Holiday" your page
Is Facebook part of your holiday marketing plan? If not, make sure to include it. Most people spend more time on social media platforms during the holiday season to connect with family and friends and to look for any sales opportunities out there. So, take advantage of that! You want to share relevant, interesting content (maybe throw an offer or two?) to attract more people to your page.
You can also make it a little more fun by asking your customers to create content for you. For example, create a custom holiday hashtag and ask your customers to share pictures of your products. Hashtags are a great free advertising tool that can spread the word about your brand.
9. Use organic post targeting
Facebook Post Targeting has been around since 2012, however, not everyone has used it. Much like Facebook ad targeting, you’re able to target any of your posts to a certain demographic. It’s a great way to get your posts in front of the right audience by selecting the gender, age, relationship, educational status, location and language of who you want your posts to reach.
And don’t worry, only admins of the page will see that you have added targeting to the post—your followers won’t see the targeting options.
10. Everything starts – and ends – with the customer
Imagine how great it would be if customers shared pictures and positive reviews about your products. Why not do the same by putting the spotlight on some of your clients? It’s a fun idea to spark engagement and dialogue with your audience. You can even offer a giveaway to encourage more shares and submissions.
Remember, a satisfied customer is the best strategy of all. Your ultimate goal is to establish a relationship of credibility and trust between you and your followers. As a result, potential clients will purchase from you and customers will be more loyal to your business when they see their photo get featured on your Facebook page.
How to grow your social media following
If you haven't quite figured out how to make the most out of your social media accounts, this article is for you.
What to consider when starting out on social media
Whether you're new to social media marketing or just looking to close a few knowledge gaps, this article is for you.