Holiday packaging tips for crafters & artisans
This holiday season, a gift means more...and as an artisan/crafter/maker, you have a chance to wrap mail-order gifts with more than just pretty paper. When it comes to packaging for 2020, going the extra mile can help build customer loyalty and reinforce your brand - especially if this is your first holiday season as a small business owner.
Since many craft fairs have been canceled this year, e-commerce is more important than ever for makers. And if you're not able to give customers a branded in-person shopping experience, send one via their mail order.
Packaging tips for direct purchases
- Use packing materials that reflect your brand.
- Include a thank-you note.
- Send them an appreciation offer.
- Add something special.
Packaging tips for gift purchases
- Offer gift wrapping.
- Add a personalized note.
- Include information about your brand.
- Send them a special offer.
Include a thank-you note.
Order a set of 'thank you' postcards, and customize each one with a hand-written message to your customers. This small gesture can go a long way...and a logoed postcard will help reinforce your brand identity. On one side of this postcard, consider printing your brand story - this will show shoppers the person behind the product, and give you a chance to make a meaningful impression.
Send them an appreciation offer.
Make sure customers know how much you appreciate them with a thank-you offer - this will encourage another purchase and ensure they come back for more. Something as small as 10% off or free shipping can go a long way in making your customers feel special.
Choose a design that matches your brand's vibe...and don't forget to add your logo.
Add something special.
Surprise and delight your customers and include something wonderfully unexpected in their order. Think: a sample of a new product, insider information about upcoming products or sales, or a bonus gift for high-value orders. Did your customer purchase a pet portrait? Include a dog treat or collar charm in their package. Did someone buy a bar of lavender soap? Send them a bonus lip balm in the same scent. This level of detail will go a long way in making a great impression.
Encourage shoppers to reuse your packaging, and if you're able to use recycled materials, let customers know! They'll love that you're an eco-friendly small business.