Holiday packaging tips for crafters & artisans

This holiday season, a gift means more...and as an artisan/crafter/maker, you have a chance to wrap mail-order gifts with more than just pretty paper. When it comes to packaging for 2020, going the extra mile can help build customer loyalty and reinforce your brand - especially if this is your first holiday season as a small business owner.

Since many craft fairs have been canceled this year, e-commerce is more important than ever for makers. And if you're not able to give customers a branded in-person shopping experience, send one via their mail order.

Packaging tips for direct purchases

  • Use packing materials that reflect your brand.
  • Include a thank-you note.
  • Send them an appreciation offer.
  • Add something special.

Packaging tips for gift purchases

  • Offer gift wrapping.
  • Add a personalized note.
  • Include information about your brand.
  • Send them a special offer.

Packaging tips for direct orders

Use packing materials that reflect your brand.

From tags to packing tape, make sure everything you use to pack orders reflects your brand. Whether it's mailing labels with your logo or crinkle paper filler in your brand colors, an aesthetically-pleasing package lends itself to Instagram-ready unboxings. Show that you put as much thought and care into your packaging as you do your products...so customers will get excited the moment their package arrives. Plus, you can use branded stickers instead of ordinary tape to seal packages or wrapping paper. Encourage customers to share their unboxing experience (and follow your shop!) on social media with a dedicated rack card.

Include a thank-you note.

Order a set of 'thank you' postcards, and customize each one with a hand-written message to your customers. This small gesture can go a long way...and a logoed postcard will help reinforce your brand identity. On one side of this postcard, consider printing your brand story - this will show shoppers the person behind the product, and give you a chance to make a meaningful impression.

Send them an appreciation offer.

Make sure customers know how much you appreciate them with a thank-you offer - this will encourage another purchase and ensure they come back for more. Something as small as 10% off or free shipping can go a long way in making your customers feel special.

Postcards

Choose a design that matches your brand's vibe...and don't forget to add your logo.

Add something special.

Surprise and delight your customers and include something wonderfully unexpected in their order. Think: a sample of a new product, insider information about upcoming products or sales, or a bonus gift for high-value orders. Did your customer purchase a pet portrait? Include a dog treat or collar charm in their package. Did someone buy a bar of lavender soap? Send them a bonus lip balm in the same scent. This level of detail will go a long way in making a great impression.


Packaging tips for gift orders

Offer gift wrapping for all orders.

'Tis the season for gifting...so make it easy for your customers to send a ready-to-unwrap gift to their loved ones. Because people may not be able to see each other face-to-face to hand-deliver holiday presents, you'll be offering a much-appreciated service to loyal customers - and impressing prospective clients. Offer wrapping in your brand's colors and style, and make sure it can be used for all recipients, regardless of which holiday they celebrate.

VISTAPRINT TIP

Encourage shoppers to reuse your packaging, and if you're able to use recycled materials, let customers know! They'll love that you're an eco-friendly small business.

Note cards

Keep a stash of blank note cards at the ready so you can use them for any occasion.

Add a personalized note.

If an item is being sent as a gift to someone else, offer to include a hand-written note card with a personalized message from the sender. This is a great way to make the gift giver look good, even if they weren't able to send a gift themselves.

Include some brand information...and an offer.

Tuck a rack card or postcard into your order with your brand's story to tell the gift recipient more about your business. If they love the product and your brand message, they'll want to shop directly from you next time. Encourage these potential customers to place an order of their own with a post-holiday promotion code or shipping discount.

Rack cards

A rack card has plenty of room to tell your small business story.

And for all orders, remember to implement safe packing practices.

Handle each package with safety in mind - wear a mask and gloves while packing orders, and use new packaging for each order to prevent spreading germs. When you're ready to go to the post office or do a doorstep delivery, make sure to wear a mask while you're out and about - or schedule a courier pick-up and print mailing labels in your studio.

Custom face masks

Stay safe (and on-brand) with custom RFS masks for yourself and your employees.

Top 5 takeaways

  1. 1
    Coordinate your packaging & gift wrap colors to reflect your brand.
  2. 2
    Include your brand story in every box.
  3. 3
    Throw in a free sample.
  4. 4
    Add a hand-written note (from you, or the gift giver).
  5. 5
    Include an offer to keep customers coming back.

Related articles

How to thank your customers & employees in 2020

This year, thank your customers, employees, and clients with one of these 12 thoughtful gestures.

Read more

Holiday Marketing Checklist

Get your marketing ready for the upcoming holidays with Vistaprint’s holiday prep guide, complete with a countdown calendar.

Read more

Start Shopping