Ideas and advice

Welcome to our ever-expanding collection of marketing tips and insights for your small business

Trynka’s Tips: Small business insights from Vistaprint’s CEO

How to tell your business story Read now

5 lessons from small business owners Read now

Trynka’s Tips: Small business insights from Vistaprint’s CEO

How to tell your business story
Read now

5 lessons from small business owners
Read now

Business Tips

See all Business Tips

Starting A Business (14)

Five great ways to improve your customer service

Read about practical changes that ensure customers are happy, listened to, and that your business booms through excellent word-of-mouth.

An Introduction to Business Financing

Get an introduction to financing your small business with a guide to the options available.

6 tips for connecting with customers

Discover how to create lasting bonds with potential and existing customers through networking, digital marketing, and more.

How to win – or lose – customer trust

Review how your business can easily gain or lose customer trust.

Perfect pitch elements

By following these practical steps in the five areas highlighted below, you can gain the confidence and knowledge to help you define and deliver your pitch with ease.

5 signs you need to hire your first employee

Hiring your first employee and letting someone into your business is a big step that requires confidence and a good preparation. Here is some advice to help you get started.

5 ways to keep your business trustworthy & credible

Discover how to manage your business reputation and keep your customers' trust and confidence.

10 signs you need an office space

Find out how one customer outgrew their home office and moved their business into its own dedicated office space.

Marketing & Advertising

See all Marketing & Advertising

Trade Shows, Markets & Events (9)

How to write a marketing plan

Writing a marketing plan is one of the most important things you can do for your business. Our in-depth guide walks you through the process.

The Power of Referrals

Happy customers are the best way of finding new clientele! Find out how to get the most out of word-of-mouth marketing.

12 ways to make the most out of your postcards

Here are twelve distinct uses for postcards that we hope will serve as inspiration for you to better promote your small business.

Guide to small business growth

Five tips to give small business owners the confidence they need to take steps to grow, no matter where they are in their small business’ lifespan.

How to scale your business marketing

Find out how a little bit of analysis and some strategic spending can bring more customers in for less.

Vistaprint Better Calendar Weeks 1-4: Evaluation

Start off with the first four weeks of the Vistaprint Better Calendar to make your small business a little better.

Vistaprint Better Calendar Weeks 5 - 8: Goal setting

Learn how to set sticky goals to keep your business on track for a successful year.

9 ways to increase retail sales

Getting people through the door is just the first step. Find out how to turn visitors into buyers!

Branding

See all Branding

Identifying Your Unique Selling Proposition

Discover how to recognize and share the distinctive brand attributes that set your business apart.

Why you should wear your own branded clothing

Discover how shirts and jackets with your logo on them can boost your bottom line.

Branding glossary

Unless you’re a seasoned professional, there’s a lot of jargon out there. Understand the most common terms with Vistaprint’s branding glossary.

Redesigning the look of your brand in 10 easy steps

Design the look of your brand by determining the values and messages that are unique to your business.

Focus on these 5 elements to ensure your perfect pitch

Pitching is an important way to gain new customers and grow your business. Learn how to impart what your company does in a single, simple message.

Small business PR

Read an inspirational example of how a small business can make a name for itself by coming up with original PR campaigns.

Design Tips

See all Design Tips

Guide to visual merchandising

Sell your products from across the room or across the street with Vistaprint's look at how to use visual merchandising techniques to maximize your retail impact.

10 golden rules for designing business cards

Make the best possible first impression with our easy-to-follow guidelines.

Quick tips to make your brochure great

Follow these easy steps to create a brochure for your small business that makes you proud.

5 tips for working with designers

Make your dreams come true with our advice for clearly communicating with designers.

How to make a vinyl banner

Read our guide to easily designing an outdoor banner you can be proud of, from location and messaging to design specs and types of banners.

5 questions to ask when choosing a design

How do you know a business card design is right for you? Our experts break it down.

How to make a brochure

It’s easier than you think to make a brochure that gets results.

Making the most of your marketing materials

Here are some tips to make the essential marketing materials, like postcards, flyers and brochures, a vital part of your marketing mix.

Additional Vistaprint Resources

Personalized marketing recommendations

Create your logo

Personalized products for your business