
Ideas and advice
Welcome to our ever-expanding collection of marketing tips and insights for your small business
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Business Tips
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Five great ways to improve your customer service
Read about practical changes that ensure customers are happy, listened to, and that your business booms through excellent word-of-mouth.
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An Introduction to Business Financing
Get an introduction to financing your small business with a guide to the options available.
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6 tips for connecting with customers
Discover how to create lasting bonds with potential and existing customers through networking, digital marketing, and more.
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How to win – or lose – customer trust
Review how your business can easily gain or lose customer trust.
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Perfect pitch elements
By following these practical steps in the five areas highlighted below, you can gain the confidence and knowledge to help you define and deliver your pitch with ease.
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5 signs you need to hire your first employee
Hiring your first employee and letting someone into your business is a big step that requires confidence and a good preparation. Here is some advice to help you get started.
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5 ways to keep your business trustworthy & credible
Discover how to manage your business reputation and keep your customers' trust and confidence.
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10 signs you need an office space
Find out how one customer outgrew their home office and moved their business into its own dedicated office space.
Read moreMarketing & Advertising
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How to write a marketing plan
Writing a marketing plan is one of the most important things you can do for your business. Our in-depth guide walks you through the process.
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The Power of Referrals
Happy customers are the best way of finding new clientele! Find out how to get the most out of word-of-mouth marketing.
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12 ways to make the most out of your postcards
Here are twelve distinct uses for postcards that we hope will serve as inspiration for you to better promote your small business.
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Guide to small business growth
Slow and steady growth is the key to small business success. Vistaprint’s guide shows you the best way to take your small business further.
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How to scale your business marketing
Find out how a little bit of analysis and some strategic spending can bring more customers in for less.
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Vistaprint Better Calendar Weeks 1-4: Evaluation
Start off with the first four weeks of the Vistaprint Better Calendar to make your small business a little better.
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Vistaprint Better Calendar Weeks 5 - 8: Goal setting
Learn how to set sticky goals to keep your business on track for a successful year.
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9 ways to increase retail sales
Getting people through the door is just the first step. Find out how to turn visitors into buyers!
Read moreBranding
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eBook · How to pitch and present your small business
Learn how to craft an elevator pitch with the help of our experts and a 6-step worksheet.
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Identifying Your Unique Selling Proposition
Discover how to recognize and share the distinctive brand attributes that set your business apart.
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Why you should wear your own branded clothing
Discover how shirts and jackets with your logo on them can boost your bottom line.
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Branding glossary
Unless you’re a seasoned professional, there’s a lot of jargon out there. Understand the most common brand terms with Vistaprint’s essential glossary.
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Redesign your brand in 10 easy steps
Design the look of your brand by determining the values and messages that are unique to your business.
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Focus on these five elements to ensure your perfect pitch
Pitching is an important way to gain new customers and grow your business. Learn how to impart what your company does in a single, simple message.
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Small business PR
Read an inspirational example of how a small business can make a name for itself by coming up with original PR campaigns.
Read moreDesign Tips
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Guide to window displays
Sell your products from across the room or across the street with Vistaprint's look at how to use visual merchandising techniques to maximize your retail impact.
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10 golden rules for designing your business card
Want to know what to avoid and what to do when making your new business cards? Check out Vistaprint's golden rules for designing business cards.
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Quick tips for creating a brochure
Follow these easy steps to create a brochure for your small business that makes you proud.
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5 tips for working with designers
Make your dreams come true with our advice for clearly communicating with designers.
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How to make a vinyl banner
Discover how to create an eye-catching vinyl banner that gets results both indoors and out.
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5 questions to ask when choosing a design
How do you know a business card design is right for you? Our experts break it down.
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Marketing materials tips
Here are some tips to make the essential marketing materials, like postcards, flyers and brochures, a vital part of your marketing mix.
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