American small business owners feeling confident and prepared for 2020
Despite confidence remaining high going into 2020, a quarter of U.S. small business owners admitted they see the upcoming year being a ‘struggle’.
What does this mean for the main street merchants, creative hobbyists and side hustlers looking to make ends meet in the new year? We surveyed 500 entrepreneurs to find out.
Vistaprint looked at how small business owners are feeling about 2020, their main goals for the upcoming year and some strategies they’ll use to achieve them.
When asked how they are currently feeling about 2020, confident, optimistic and motivated all rose to the top of the list. Increasing revenue, generating repeat business and reaching new customers are the main goals business owners strive to achieve in 2020 and 89 percent believe they will do just that.
Despite their high spirits, 14 percent still admit they also feel apprehensive about what’s to come as political uncertainty and the possibility of recession loom over the heads of business owners and consumers alike.
The infographic below looks at the key findings from Vistaprint’s new study. Commenting on these results, Simon Braier, Customer Strategy and Insights Director from Vistaprint says:
“While political changes and economic barriers are very real challenges facing American small businesses, our research shows that these factors haven’t dampened the country’s entrepreneurial spirit. It’s encouraging to see small business owners’ confidence and optimism going into 2020. The better they do, the more chance they have of generating jobs for local people, giving an economic boost to their community and continuing to provide significant value to customers.”
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