- \n
- Eco-friendly branding<\/strong> makes it easy for customers to find and identify your product.<\/li>\n
- Authenticity is key for eco-friendly brands.<\/li>\n
- Tell stories that explain how your products and brand help the planet.<\/li>\n
- Recycled and sustainable packaging materials are must-haves for eco-friendly products.<\/li>\n<\/ul>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n
<\/p>\n\n\n\n
Top 11 eco-friendly brands<\/h2>\n\n\n\n
Beyond Meat<\/h2>\n\n\n\n
Talk to any environmentalist, and they\u2019ll agree that the biggest problem facing our generation is climate change. And one of the biggest contributors to this environmental crisis? The conventional meat industry.<\/p>\n\n\n\n
That\u2019s where Beyond Meat<\/a> comes in.<\/p>\n\n\n\n
<\/p>\n\n\n
\n![\"Beyond](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1600,h_817,c_scale\/f_auto,q_auto\/v1731323656\/ideas-and-advice-prod\/blogadmin\/beyond-meat-vegetal-burger\/beyond-meat-vegetal-burger.jpg?_i=AA\")
<\/figure>\n<\/div>\n\n\nSource: via Beyond Meat<\/a><\/em><\/p>\n\n\n\n
<\/p>\n\n\n\n
Beyond Meat is shaking up the food industry by creating delicious, plant-based \u201cmeat\u201d products (carnivore approved!) that are better for human health, the environment, climate change and animals. The taste? Fantastic.<\/p>\n\n\n\n
How does Beyond Meat use green branding?<\/h3>\n\n\n\n
Beyond Meat\u2019s branding focuses on the good the business is doing for the environment and its consumers. By combining cool graphics and drool-worthy product photos, its branding is able to show benefits on all sides: how its products are saving the planet and<\/em> saving its consumers\u2019 bodies. The product\u2019s benefits are highlighted in bold text, catching shopper\u2019s eyes as they scan supermarket freezer cases.<\/p>\n\n\n\n
How can you be like Beyond Meat?<\/h3>\n\n\n\n
Sometimes all it takes to protect the environment is thinking outside the box. If your industry isn\u2019t traditionally eco-friendly, find ways to highlight how your commitment to the environment stands out.<\/p>\n\n\n\n
For example, if you own a small printing company, you might offer a discount to your customers who print on recycled paper. There\u2019s an opportunity in every business to be more green \u2014 even the unexpected ones. Sometimes, you\u2019ve just got to get a little creative.<\/p>\n\n\n\n
Who Gives A Crap<\/h2>\n\n\n\n
Who Gives A Crap<\/a> offers an environmentally friendly toilet paper that is \u201cgood for your bum and great for the world\u201d as they say. Its products are 100% plastic free and have options made from 100% recycled paper or 100% bamboo.<\/p>\n\n\n\n
Additionally, 50% of the profits are donated to help build toilets for communities in need around the world. The business has a number of community partners who already have been doing good work, proving that it is both beneficial and practical to leave effective community work to the experts.<\/p>\n\n\n\n
<\/p>\n\n\n
\n![\"Eco-friendly](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1600,h_777,c_scale\/f_auto,q_auto\/v1731323664\/ideas-and-advice-prod\/blogadmin\/environmentally-friendly-toilet-paper\/environmentally-friendly-toilet-paper.jpg?_i=AA\")
<\/figure>\n<\/div>\n\n\nSource: via <\/em>whogivesacrap.org<\/em><\/a><\/p>\n\n\n\n
<\/p>\n\n\n\n
How does Who Gives A Crap use green branding?<\/h3>\n\n\n\n
Who Gives A Crap embraces the \u201cdo good, feel good\u201d side of philanthropy. Its branding is all about fun colors and design, and it uses humor in social media and marketing initiatives without diminishing the quality of its product and community impact. The brand tone and style are also big on potty humor, which is something anyone can get behind!<\/p>\n\n\n\n
How can you be like Who Gives A Crap?<\/h3>\n\n\n\n
Who Gives A Crap is very honest and encouraging about its philanthropy, saying, \u201cWe weren\u2019t always making multimillion dollar donations \u2014 our first ever donation was to WaterAid for $2,500 Australian dollars. But because we established our donation model in the very beginning, we\u2019re able to scale our business while prioritizing impact, all with the help of our customers who believe in our mission.\u201d<\/p>\n\n\n\n
It\u2019s okay to start small when giving back, but if you start budgeting accordingly, your donations can grow, along with the heart of your company.<\/p>\n\n\n\n
Patagonia<\/h2>\n\n\n\n
Patagonia<\/a> is one of the world\u2019s most successful activewear retailers, selling everything from snow gear to fleece to sleeping bags that appeal to the all-things-adventure crowd.<\/p>\n\n\n\n
And because those folks are typically also very eco-conscious, Patagonia\u2019s corporate philosophy is all about going green. The business has built repair centers around the world to increase the longevity of its products and lower its carbon footprint. In 2016, the business pledged $10 million of its Black Friday sales to grassroots environmental groups dedicated to preserving and improving the planet.<\/p>\n\n\n\n
<\/p>\n\n\n
\n![\"Patagonia,](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1232,h_466,c_scale\/f_auto,q_auto\/v1731324105\/ideas-and-advice-prod\/blogadmin\/patagonia-logo-brand-copia\/patagonia-logo-brand-copia.jpg?_i=AA\")
<\/figure>\n<\/div>\n\n\nSource: via <\/em>Patagonia<\/em><\/a><\/p>\n\n\n\n
<\/p>\n\n\n\n
Patagonia\u2019s corporate philosophy is \u201c100% For the Planet,\u201d but they\u2019re not perfect. The business has been open and honest about the areas that need improvement, like using fossil fuels to produce shells for their coats, which contributes to climate change.<\/p>\n\n\n\n
Patagonia\u2019s commitment to changing and improving those processes and moving in the direction of becoming more sustainable and eco-friendly sets it apart from its not-so-green competitors.<\/p>\n\n\n\n
How does Patagonia use green branding?<\/h3>\n\n\n\n
Patagonia\u2019s rugged design and nature focus speak to its outdoorsy target audience but also echo its commitment to protecting the wilderness that acts as the focal point of its brand.<\/p>\n\n\n\n
How can you be like Patagonia?<\/h3>\n\n\n\n
Not 100% eco-friendly yet? It\u2019s OK. No one\u2019s expecting you to be perfect. Being transparent and making the commitment toward a more sustainable business will connect with your customers.<\/p>\n\n\n\n
For example, let\u2019s say you haven\u2019t implemented a company recycling policy yet. Be open, be transparent and let your team and customers know that you\u2019re working on a solution.<\/p>\n\n\n\n
Green Toys<\/h2>\n\n\n\n
Part of raising a healthy baby is providing a healthy environment, and don\u2019t you think taking care of the natural environment is part of that too? Green Toys is an Eco Mama\u2019s dream: not only are the toys safely made for your baby, but they are made with 100% recycled materials.<\/p>\n\n\n\n
The toys are made from recycled plastic milk jugs, packaged in recycled materials and printed with soy ink. The business production system diverts material from landfills, which saves energy and reduces its carbon footprint. Additionally, Green Toys is 100% US-made, which reduces greenhouse gasses, energy and transportation.<\/p>\n\n\n\n
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\n \n\n\n\n\n![\"One](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_600,h_600,c_scale\/f_auto,q_auto\/v1731497189\/ideas-and-advice-prod\/en-us\/green-toys-logo-brand\/green-toys-logo-brand.jpg?_i=AA\")
<\/div>\n \n \nSource: via <\/em>greentoys.com<\/em><\/p>\n <\/div>\n <\/div>\n
\n\n![\"One](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_600,h_600,c_scale\/f_auto,q_auto\/v1731323682\/ideas-and-advice-prod\/blogadmin\/green-toys-brand-plastic-recycling\/green-toys-brand-plastic-recycling.jpg?_i=AA\")
<\/div>\n \n \nSource: via <\/em>greentoys.com<\/em><\/p>\n <\/div>\n <\/div>\n <\/div>\n
<\/div>\n<\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n<\/p>\n\n\n\n
How does Green Toys use green branding?<\/h3>\n\n\n\n
With a name like Green Toys, you can bet that the branding uses a lot of green colors! The brand\u2019s website features enchanting images of kids having fun \u2014 that\u2019s also good for the environment.<\/p>\n\n\n\n
The business mission statement is simple: raising awareness about sustainability while delivering unquestionably safe products. And as such, the business attracts the kind of parents and customers that are dedicated to going green as well.<\/p>\n\n\n\n
How can you be like Green Toys?<\/h3>\n\n\n\n
If you are truly dedicated to going green with your company, consider all the products and materials you use to do business \u2014 where do you source your office supplies, where does the food you serve come from, what is the clothing you sell made of?<\/p>\n\n\n\n
Embrace transparency and tell the story behind each material. Feature the story on your website and marketing materials. Customers will appreciate the care that goes into your product and will become loyal to your brand.<\/p>\n\n\n\n
Wipro EcoEnergy<\/h2>\n\n\n\n
Wipro EcoEnergy<\/a> is doing big things in the world of green business by providing \u201cintelligent and sustainable solutions for enterprise-wide energy operations and efficiency management.\u201d In other words, Wipro EcoEnergy partners with companies to help them reduce their carbon footprints and energy wastage, which saves them a ton of money.<\/p>\n\n\n\n
<\/p>\n\n\n
\n![\"Wipro](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_370,h_294,c_scale\/f_auto,q_auto\/v1731331036\/ideas-and-advice-prod\/en-us\/wipro\/wipro.png?_i=AA\")
<\/figure>\n<\/div>\n\n\nSource: via Wipro EcoEnergy<\/a><\/em><\/p>\n\n\n\n
Wipro keeps those client savings numbers under wraps, but they\u2019re much more open about how they\u2019ve helped the environment. To date, its energy management services have saved over 1.5 billion KwH, which is equivalent to taking over 222,600 cars off the road for a year.<\/p>\n\n\n\n
How does Wipro EcoEnergy use green branding?<\/h3>\n\n\n\n
As a consulting company, Wipro stays in the background and lets its customers\u2019 results speak for themselves. That\u2019s completely evident in its branding and design. The Wipro website is clean and simple, illustrating the environmental impact its services have for its clients and letting the results take center stage.<\/p>\n\n\n\n
How can you be like Wipro EcoEnergy?<\/h3>\n\n\n\n
When going eco-friendly, make it a win-win for your customers. Wipro was able to slash its clients\u2019 energy costs and reduce their carbon footprint at the same time. Think of ways that you can show your clients how green practices not only benefit the environment, but directly benefit them, as well.<\/p>\n\n\n\n
Thinx<\/h2>\n\n\n\n
An individual can go through approximately 11,000 disposable pads and\/or tampons in a lifetime, and when you multiply that number by everyone with a period on this planet, that results in a substantial amount of waste.<\/p>\n\n\n\n
Thinx<\/a> period-proof panties have the look and feel of regular underwear, but with its famous technology, the product can hold up to four tampons\u2019 worth of menstrual fluid. This is a much more sustainable solution than single-use products! Thinx crafts its underwear carefully and consciously, from its sustainable manufacturing processes to the ethical working conditions where it is made.<\/p>\n\n\n\n
<\/p>\n\n\n
\n![\"Logo](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_412,h_122,c_scale\/f_auto,q_auto\/v1731331033\/ideas-and-advice-prod\/en-us\/thinx-logo-brand\/thinx-logo-brand.png?_i=AA\")
<\/figure>\n<\/div>\n\n\nSource: via <\/em>Thinx<\/em><\/a><\/p>\n\n\n\n
<\/p>\n\n\n\n
Co-founder Miki Agrawal was first inspired to donate a portion of Thinx\u2019s proceeds to support women\u2019s organizations in the developing world when she learned that millions of girls were missing school due to lack of access to menstrual supplies and the shame associated with periods.<\/p>\n\n\n\n
Since then, the company has developed new initiatives and partnered with community organizations to fight for better access to puberty education, amplify grassroots activism and donate the business\u2019 underwear and time.<\/p>\n\n\n\n
<\/p>\n\n\n
\n![\"Eco-friendly](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_960,h_540,c_scale\/f_auto,q_auto\/v1731323695\/ideas-and-advice-prod\/blogadmin\/thinx-afripad-campaign\/thinx-afripad-campaign.jpg?_i=AA\")
<\/figure>\n<\/div>\n\n\nSource: via <\/em>shethinx.com<\/em><\/a><\/p>\n\n\n\n
<\/p>\n\n\n\n
How does Thinx use green branding?<\/h3>\n\n\n\n
Thinx has created a brand that successfully connects with its targeted audience and customers. Chances are you\u2019re already aware of Thinx due to its relentless targeted advertising on social media.<\/p>\n\n\n\n
The brand created a voice that is witty and unbashful, paired with clever imagery featuring natural colors and photos of natural, unashamed bodies. This new way of marketing bleeds into the business\u2019 other values of providing a good, sustainable product that also does good for the world.<\/p>\n\n\n\n
How can you be like Thinx?<\/h3>\n\n\n\n
Doing good for the environment and doing good for humanity go hand in hand. Find a cause\/mission you\u2019re passionate about and make it the driving force behind your brand. If you\u2019re already an established company, no worries! You can still identify a cause you feel strongly about (and a green cause at that!) and integrate it into your brand.<\/p>\n\n\n\n
For example, if you want to bring clean water to communities in need, do a \u201ccorporate takeover\u201d for one month out of the year. Redesign your website and marketing materials to focus on your clean water initiative and donate a part of your sales for that month to your cause.<\/p>\n\n\n\n
\n \n\n\n Bonus <\/div>\n\nWhen your customers see the good you\u2019re doing in the world, it will build an emotional connection. They\u2019ll want to be a part of what you\u2019re doing, and as a byproduct, sales will soar.<\/p>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n
Pela<\/h2>\n\n\n\n
Pela<\/a> is driven by its mission to create a waste-free future. They believe that the technology exists to make everyday products without everyday waste, it just takes the right company with the right community to make these products the new normal. They were inspired by the 60,000+ plastic phone cases that are thrown away each year and have developed the first phone case that\u2019s 100% biodegradable.<\/p>\n\n\n\n
<\/p>\n\n\n
\n![\"Logo](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_266,h_149,c_scale\/f_auto,q_auto\/v1731331031\/ideas-and-advice-prod\/en-us\/pela-logo-brand-copia\/pela-logo-brand-copia.png?_i=AA\")
<\/figure>\n<\/div>\n\n\nSource: via <\/em>pelacase.com<\/em><\/a><\/p>\n\n\n\n
<\/p>\n\n\n\n
Since then, they have expanded to smartwatch bands, air pod cases and sunglasses. All of its products are made of biodegradable and compostable materials and free of BPA, lead, cadmium and phthalates. Not to mention, the designs are super cute and creative!<\/p>\n\n\n\n
<\/p>\n\n\n
\n![\"Eco-friendly](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_740,h_417,c_scale\/f_auto,q_auto\/v1731323525\/ideas-and-advice-prod\/blogadmin\/biodegradable-pink-glasses-animation\/biodegradable-pink-glasses-animation.gif?_i=AA\")
<\/figure>\n<\/div>\n\n\nSource: via <\/em>pelacase.com<\/em><\/a><\/p>\n\n\n\n
<\/p>\n\n\n\n
How does Pela use green branding?<\/h3>\n\n\n\n
Jeremy Lang founded Pela after seeing first-hand the damage plastic was doing to our oceans while on a family vacation in Hawaii, which accounts for the gnarly surfer vibes you\u2019ll see in its Instagram account. If surfers like it, you can bet it\u2019s good for the environment! The Pela brand showcases a lifestyle that is both chic and eco-friendly.<\/p>\n\n\n\n
How can you be like Pela?<\/h3>\n\n\n\n
With some of Pela\u2019s products, a portion of the sale is donated directly to causes the business cares about. Consider doing the same with your company\u2019s merchandise! A line of apparel you sell or one cocktail on the menu can benefit an environmental cause of your choosing.<\/p>\n\n\n\n
YesStraws<\/h2>\n\n\n\n
Disposable plastic straws are harmful to our environment. They are one of the 10 most frequently found things on the beaches and are the cause of death to thousands of fish and animals.<\/p>\n\n\n\n
In an effort to change our habits and protect wildlife, plastic straw bans have been enacted across the country in major cities like Seattle, Portland, Milwaukee and Washington DC; some states like Virginia and California; and some with some brands like Starbucks, Hyatt and SeaWorld.<\/p>\n\n\n\n
Rising from these changes came many eco-friendly straw alternatives, like YesStraws<\/a>.<\/p>\n\n\n\n
<\/p>\n\n\n
\n![\"Logo](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_376,h_184,c_scale\/f_auto,q_auto\/v1731331028\/ideas-and-advice-prod\/en-us\/yes-straws-brand-logo-copia\/yes-straws-brand-logo-copia.jpg?_i=AA\")
<\/figure>\n<\/div>\n\n\nSource: via <\/em>yesstraws.com<\/em><\/a><\/p>\n\n\n\n
<\/p>\n\n\n\n
YesStraws produces 100% biodegradable straws made from natural materials so you can enjoy your drink comfortably without damaging the Earth. These straws use raw materials from renewable sources, like wheat and cane stems, which are fast-growing, compostable and biodegradable. Their brand also helps by educating the local community about ecologically conscious lifestyles.<\/p>\n\n\n\n
How does YesStraws use green branding?<\/h3>\n\n\n\n
YesStraws lets its product speak for itself with branding as a sensible and effortless straw alternative. The brand uses a simple web layout and mouth-watering photos of cocktails to show how its products are sustainable and good for the environment.<\/p>\n\n\n\n
How can you be like YesStraws?<\/h3>\n\n\n\n
When you start thinking about environmental problems and your impact, you soon realize that every tiny habit and item matters. It\u2019s easy not to buy harmful products when the harmful products aren\u2019t available to buy (like a ban on straws), but it\u2019s also easy to choose an eco-friendly alternative when it is available.<\/p>\n\n\n\n
Think about other harmful products and develop alternative solutions \u2014 even if one already exists, maybe yours can be better made and better marketed!<\/p>\n\n\n\n
Native Shoes<\/h2>\n\n\n\n
What happens to your shoes when they\u2019ve taken their last step? Most shoes are made of harmful synthetic materials that cannot be recycled, and every year, 300 million pairs of shoes end up in landfills.<\/p>\n\n\n\n
Native Shoes<\/a> is changing the game of footwear using unique manufacturing techniques and vegan materials to lighten its carbon footprint on the world. They also reduce waste by collecting old pairs of Native Shoes to give them new life as playground flooring and insulation.<\/p>\n\n\n\n
Most notable is their groundbreaking, limited edition Plant Shoe, the first 100% biodegradable shoe made of all-natural materials that can be composted after use.<\/p>\n\n\n\n
<\/p>\n\n\n
\n![\"Logo](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_1280,h_1280,c_fill,g_auto\/f_auto,q_auto\/v1731323633\/ideas-and-advice-prod\/blogadmin\/native-brand-logo\/native-brand-logo.png?_i=AA\")
<\/figure>\n<\/div>\n\n\nSource: via <\/em>Native Shoes<\/em><\/a><\/p>\n\n\n\n
<\/p>\n\n\n\n
How does Native Shoes use green branding?<\/h3>\n\n\n\n
As they state in their mission \u201cWe are lighthearted by nature, for nature. Like the shoes we design, we believe life should be happy, colorful, carefree and fun.\u201d The brand design is simple, colorful and, in all senses of the word, light.<\/p>\n\n\n\n
How can you be like Native Shoes?<\/h3>\n\n\n\n
Native Shoes shows that doing good for the environment can also be good for your mental health while taking small steps toward positive change. Your company\u2019s commitment to the environment can come from celebration rather than obligation.<\/p>\n\n\n\n
Start a new initiative to only order office meals from organic, sustainable restaurants and taste how good doing good<\/em> can be.<\/p>\n\n\n\n
Numi Tea<\/h2>\n\n\n\n
You won\u2019t find a better (and more eco-friendly) tea than Numi.<\/p>\n\n\n\n
![\"Numi](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_700,h_350,c_scale\/f_auto,q_auto\/v1731323640\/ideas-and-advice-prod\/blogadmin\/numi-organic-tea-brand-logo\/numi-organic-tea-brand-logo.jpg?_i=AA\"){kind=logo}
<\/figure>\n<\/div>\n\n\n![\"Seventh](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_605,h_600,c_scale\/f_auto,q_auto\/v1731323644\/ideas-and-advice-prod\/blogadmin\/seventh-generation-brand-logo\/seventh-generation-brand-logo.jpg?_i=AA\"){kind=logo}
<\/div>\n \n ![\"Seventh](\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_600,h_600,c_scale\/f_auto,q_auto\/v1731323649\/ideas-and-advice-prod\/blogadmin\/seventh-generation-eco-friendly-branded-cleaning-product-bottle\/seventh-generation-eco-friendly-branded-cleaning-product-bottle.jpg?_i=AA\")
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