{"id":162938,"date":"2017-07-22T17:00:00","date_gmt":"2017-07-22T15:00:00","guid":{"rendered":"https:\/\/blog.99cluster.com\/blog\/?p=162938"},"modified":"2025-02-07T05:15:23","modified_gmt":"2025-02-07T10:15:23","slug":"how-to-modernize-your-family-business","status":"publish","type":"post","link":"https:\/\/www.vistaprint.com\/hub\/how-to-modernize-your-family-business","title":{"rendered":"How to modernize your family business"},"content":{"rendered":"\n

If your small, family-owned business is struggling to keep up with the market, it might be time for an update. Balancing all sides of your business, from social media to invoicing, can be difficult. If you\u2019re struggling with specific aspects, like say accounting or marketing, you might be burying yourself even deeper in a hole that\u2019s difficult to escape from.<\/p>\n\n\n

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Brochure design by isa9191<\/a> via 99designs by Vista.<\/figcaption><\/figure>\n<\/div>\n\n\n

With the right funding\u2013like a small business loan<\/a>\u2013you\u2019ll be able to invest in these aspects and help boost your traffic flow and revenue. Funding can provide you with the tools or employees you need in order to revamp your business and bring it into the modern world.<\/p>\n\n\n\n

Here are four ways to invest in modernizing your family business.<\/p>\n\n\n\n

Invest in design<\/h2>\n\n\n\n

A good way to modernize your business is to rebrand. Your logo, website, social media pages and brick-and-mortar all tell your customers how to think and feel about your business. Your design should tell a story. To start, you need to know what audience you\u2019re trying to reach and design from there.<\/p>\n\n\n\n

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Your brand\u2019s colors and logo can evoke emotions and action from consumers. Look at competitors who are doing well and see what type of aesthetic they\u2019re using. With the right funding, you can hire a graphic designer for your online store, social media pages your brick-and-mortar.<\/p>\n\n\n\n

Invest in marketing<\/h2>\n\n\n\n

Another way to modernize your business is through marketing. Marketing is how you reach the world beyond your small town. Through it, you can see what your competitors are doing, if\/how they\u2019re outranking you on search engines and what steps you can take to outrank them.<\/p>\n\n\n\n

Your family business might not have a presence on social media pages (yet), which causes you to miss out on a wider range of consumers, especially for your online store. Hiring a marketing manager\u2014either full-time or for contract work\u2014will help ease this burden. Marketers can look at current trends of posts and videos that go viral can help boost your chances of going viral. People will want to share your posts, which means your reach can get even larger.<\/p>\n\n\n\n

Invest in accounting software<\/h2>\n\n\n
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Illustration by BATHI<\/a> via 99designs by Vista.<\/figcaption><\/figure>\n<\/div>\n\n\n

Your small business might be struggling because your finances aren\u2019t being managed as well as they could be. Investing in the right accounting software can help you better balance your books as well as pinpointing areas that might be hurting your cash flow. Tools like Xero<\/a> provide help with day-to-day financial tasks, from invoices to payroll to purchasing inventory. Most software can connect to third-party accounts\u2013like your financial advisor, accountant, or business\u2019s bank account\u2013making it easier for you to understand and run the software. Prices vary for each software, but most offer free trials so you can try before you buy. It\u2019s always wise to invest in the right tool for your business, but if you don\u2019t have the funding yet, consider taking out a line of credit to help pay for the tool until you\u2019re able to do so with your cash flow.<\/p>\n\n\n\n

Invest in photography and videography<\/h2>\n\n\n
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I’m about to snap t-shirt design by cadzart\u2122<\/a> for Budgetcam via 99designs by Vista.<\/figcaption><\/figure>\n<\/div>\n\n\n

One great way to showcase your products\/services and how they affect others is through high-quality photos and videos. Low-quality, grainy images are less likely to have engagement. So, if you offer physical products\u2013like clothes, coffee, soaps, food, etc.\u2013you want your photos to be the highest quality and formatted to fit the current trends on social media (flat lays are hot right now, for instance).<\/p>\n\n\n\n

You can use photos to tell consumers how your products will improve their lives through slideshows. Videos are also a great way to show how your products or services benefit your consumers. Let\u2019s say you\u2019re a tax accountant. You can use video to highlight how your clients feel stress- and worry-free about their taxes since you\u2019re the one filing them. Or you can highlight customer testimonials. You might not be a master photographer or videographer, so consider investing some of your funding into hiring one either full-time or freelance.<\/p>\n\n\n\n

Is it worth it?<\/h2>\n\n\n
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Rich Monkey logo design by Rom@n<\/a> via 99designs by Vista.<\/figcaption><\/figure>\n<\/div>\n\n\n

Your small business doesn\u2019t have to struggle and fall behind the times. With the right funding, you\u2019ll be able to hire the right employees and buy the right tools that will help bring your family business into the modern trends. Investing in accounting tools, redesign, photography, and marketing can help better establish and expand your brand and reach, which can possibly increase your revenue.<\/p>\n\n\n\n\n\n\n

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Author: Constantina<\/strong><\/p>\n

\n\n\n<\/p>","protected":false},"excerpt":{"rendered":"

If your small, family-owned business is struggling to keep up with the market, it might be time for an update. […]<\/p>\n","protected":false},"author":147,"featured_media":163073,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"none","_seopress_titles_title":"How to Modernize Your Family Business | VistaPrint US","_seopress_titles_desc":"Funding can provide you with the tools or employees you need in order to revamp your business. Here's where you should invest to modernize your company.","_seopress_robots_index":"","_cloudinary_featured_overwrite":false,"editor_notices":[],"footnotes":""},"categories":[2365],"tags":[],"class_list":["post-162938","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-growth"],"acf":{"vp_publishing_settings_post_modified":false},"_links":{"self":[{"href":"https:\/\/www.vistaprint.com\/hub\/wp-json\/wp\/v2\/posts\/162938","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vistaprint.com\/hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vistaprint.com\/hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vistaprint.com\/hub\/wp-json\/wp\/v2\/users\/147"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vistaprint.com\/hub\/wp-json\/wp\/v2\/comments?post=162938"}],"version-history":[{"count":4,"href":"https:\/\/www.vistaprint.com\/hub\/wp-json\/wp\/v2\/posts\/162938\/revisions"}],"predecessor-version":[{"id":313565,"href":"https:\/\/www.vistaprint.com\/hub\/wp-json\/wp\/v2\/posts\/162938\/revisions\/313565"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vistaprint.com\/hub\/wp-json\/wp\/v2\/media\/163073"}],"wp:attachment":[{"href":"https:\/\/www.vistaprint.com\/hub\/wp-json\/wp\/v2\/media?parent=162938"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vistaprint.com\/hub\/wp-json\/wp\/v2\/categories?post=162938"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vistaprint.com\/hub\/wp-json\/wp\/v2\/tags?post=162938"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}