{"id":200726,"date":"2019-08-19T16:36:33","date_gmt":"2019-08-19T14:36:33","guid":{"rendered":"https:\/\/blog.99cluster.com\/blog\/?p=200726"},"modified":"2025-11-12T11:46:55","modified_gmt":"2025-11-12T16:46:55","slug":"build-digital-marketing-strategy","status":"publish","type":"post","link":"https:\/\/www.vistaprint.com\/hub\/build-digital-marketing-strategy","title":{"rendered":"How to build a digital marketing strategy"},"content":{"rendered":"

Today, the majority of our content consumption takes place in the digital world. To keep up with our reliance on technology, marketing has also gone digital. This shift requires your brand to have a presence in the digital world. In order to build a successful digital presence for your brand, you need to have a solid digital marketing strategy.<\/p>\n\n

\n \"fox

Newspapers are starting to become a rare sight\u2014content consumption trends are shifting to digital. That’s why you need a good digital marketing strategy. Illustration by Mad pepper <\/a> via 99designs by Vista.<\/em><\/p>\n<\/figure>\n\n

So, what is digital marketing<\/a> and why do you need a strategy for it? \u201cDigital marketing strategy\u201d is a term that encompasses a whole lot. It can be overwhelming to tackle it on your own. This is why we\u2019ve created this practical guide to help you build a solid digital marketing strategy in 7 clear steps:<\/p>\n

    \n
  1. Set a goal<\/li>\n
  2. Evaluate your existing digital marketing presence<\/li>\n
  3. Understand the digital sales funnel<\/li>\n
  4. Build buyer personas<\/li>\n
  5. Locate your customers on the funnel<\/li>\n
  6. Create a content plan<\/li>\n
  7. Analyze results<\/li>\n<\/ol>\n

    What exactly is a digital marketing strategy?<\/h2>\n\n
    \n \"man

    A good digital marketing strategy requires a deep understanding of the process. Illustration by spoon lancer.<\/a> via 99designs by Vista.<\/em><\/p>\n<\/figure>\n\n

    A digital marketing strategy is a step by step, actionable process that works towards achieving the digital marketing goals of your company.<\/p>\n

    Digital marketing<\/a> is accomplished through digital marketing channels. These channels include social media, digital publishing and paid, earned or owned media.<\/p>\n

    A digital marketing strategy involves a very deliberate decision-making process regarding your digital marketing goals and the most appropriate channels that will help you achieve them.<\/p>\n

    7 steps to building a digital marketing strategy<\/h2>\n

    \u00a0<\/h2>\n

    Here are the fundamental steps to building a solid digital marketing strategy for your brand:<\/p>\n

    1. Set a goal<\/h3>\n

    Before you start strategizing, you must ask yourself what it is that you hope to achieve with your marketing strategy.\u00a0 Sounds simple, but this step requires you to come up with a very detailed and specific set of goals.<\/p>\n\n

    \n \"dog

    Your goals need to lead you to specific actions to achieve them. Illustration by spoon lancer<\/a> via 99designs by Vista.<\/em><\/p>\n<\/figure>\n\n

    To do this, you can use the SMART criteria.<\/p>\n\n

    SMART is a very helpful and commonly used mnemonic tool for setting objectives. SMART offers the following criteria for setting goals:<\/p>\n