{"id":5363,"date":"2021-07-14T00:43:28","date_gmt":"2021-07-14T04:43:28","guid":{"rendered":"https:\/\/www.vistaprint.com\/hub\/?p=5363"},"modified":"2024-05-02T01:52:24","modified_gmt":"2024-05-02T05:52:24","slug":"free-low-cost-marketing-ideas-small-business","status":"publish","type":"post","link":"https:\/\/www.vistaprint.com\/hub\/free-low-cost-marketing-ideas-small-business","title":{"rendered":"13 inexpensive marketing ideas for small business owners"},"content":{"rendered":"\n<p>Whether you&#8217;re a brand-new small business owner or a seasoned entrepreneur, it&#8217;s always a good idea to take advantage of free and low-cost marketing options. This is especially relevant considering that, according to our latest <a href=\"https:\/\/www.vistaprint.com\/hub\/small-business-marketing-report\" target=\"_blank\" rel=\"noreferrer noopener\">Small Business Marketing Report<\/a>, 49% of small business owners say that budget constraints are one of their biggest hurdles. From social media posts to customer events, there&#8217;s a lot you can do to promote your business and build customer loyalty&#8230;without spending a fortune.<\/p>\n\n\n\n<p>Here, we&#8217;re covering 13 inexpensive, yet <a href=\"https:\/\/www.vistaprint.com\/hub\/marketing-trends\">on-trend<\/a>, marketing ideas to boost your small business any time of year.<\/p>\n\n\n\n<ul style=\"column-count:2\"><li>Social media<\/li><li>Video content<\/li><li>Email newsletters<\/li><li>Directory listings<\/li><li>Business cards<\/li><li>Loyalty programs<\/li><li>Business partnerships<\/li><li>On-the-go branding<\/li><li>Local press<\/li><li>Customer events<\/li><li>Community sponsorships<\/li><li>Personal touches<\/li><\/ul>\n\n\n\n<div class=\"wp-block-columns Two_Cols_Numbered is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top boxed-left is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p class=\"big-number\">1<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">Social media<\/h2>\n\n\n\n<p>Most social media platforms are free to use, and many offer low-cost advertising options in addition to organic posting. When it comes to using Facebook, Instagram, Pinterest, Twitter, or LinkedIn for your business, make sure you <a href=\"https:\/\/create.vista.com\/?utm_source=vistacreate\">create on-brand posts<\/a>, share regularly, and engage with your followers. Get creative with a mix of in-feed and Stories posts to diversify your content and keep followers excited.<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group Tip-photo_headline\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h4 class=\"wp-block-heading has-text-align-center\">VISTAPRINT TIP<\/h4>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-columns Tip-photo_box is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:1%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:98%\">\n<p class=\"has-text-align-center\">An easy way to boost engagement and gain new followers is by running a giveaway &#8211; giving away a piece of merchandise or a service should be relatively low-cost for you. Encourage followers to tag their friends in the comments or share your post to their own page to attract potential customers.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:1%\"><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top border-left is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p class=\"big-number\">2<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">Video content<\/h2>\n\n\n\n<p>With free streaming platforms like YouTube and TikTok readily available, take advantage and start creating dynamic content for your business. Whether a stop-motion video of your ceramics process or a tutorial on kneading bread, on-brand video content can help elevate your brand.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity grid-line\" \/>\n\n\n\n<p class=\"big-number\">3<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">Email newsletters<\/h2>\n\n\n\n<p>Stay connected with customers digitally &#8211; email newsletters are a great way to share updates about your small business, send promotional offers, and reinforce your brand identity. Use your newsletter to share new video content and blog posts, too! Encourage customers to sign up for your newsletters to receive subscriber-only offers and get early access to sales.<\/p>\n\n\n\n<p class=\"has-small-font-size\"> <br><\/p>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-wide\" \/>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top Two_Cols_Numbered is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top boxed-left is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p class=\"big-number\">4<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">On-the-go branding<\/h2>\n\n\n\n<p>If you use any kind of vehicle for your small business, make sure it&#8217;s branded with your logo and contact information. Whether it&#8217;s a delivery truck or an electric scooter, an informational sticker or magnetic sign can spread the word in a cost-efficient way.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img width=\"822\" height=\"537\" data-public-id=\"ideas-and-advice-prod\/en-ca\/CMT483-Artisan-LowCost-Marketing-REFRESH-Tile1-2x\/CMT483-Artisan-LowCost-Marketing-REFRESH-Tile1-2x.jpg\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_822,h_537,c_scale\/f_auto,q_auto\/v1675881304\/ideas-and-advice-prod\/en-ca\/CMT483-Artisan-LowCost-Marketing-REFRESH-Tile1-2x\/CMT483-Artisan-LowCost-Marketing-REFRESH-Tile1-2x.jpg?_i=AA\" alt=\"\" class=\"wp-post-5363 wp-image-13840\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1675881304\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_822,h_537,c_scale\/f_auto,q_auto\/v1675881304\/ideas-and-advice-prod\/en-ca\/CMT483-Artisan-LowCost-Marketing-REFRESH-Tile1-2x\/CMT483-Artisan-LowCost-Marketing-REFRESH-Tile1-2x.jpg?_i=AA 822w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_423,c_scale\/f_auto,q_auto\/v1675881304\/ideas-and-advice-prod\/en-ca\/CMT483-Artisan-LowCost-Marketing-REFRESH-Tile1-2x\/CMT483-Artisan-LowCost-Marketing-REFRESH-Tile1-2x.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_292,c_scale\/f_auto,q_auto\/v1675881304\/ideas-and-advice-prod\/en-ca\/CMT483-Artisan-LowCost-Marketing-REFRESH-Tile1-2x\/CMT483-Artisan-LowCost-Marketing-REFRESH-Tile1-2x.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_162,c_scale\/f_auto,q_auto\/v1675881304\/ideas-and-advice-prod\/en-ca\/CMT483-Artisan-LowCost-Marketing-REFRESH-Tile1-2x\/CMT483-Artisan-LowCost-Marketing-REFRESH-Tile1-2x.jpg?_i=AA 248w\" sizes=\"(max-width: 822px) 100vw, 822px\" \/><figcaption class=\"wp-element-caption\"><a href=\"\/hub\/free-low-cost-marketing-ideas-small-business\">Custom car magnets<\/a><br>Maximize your mileage &#8211; order a magnet for each side of your vehicle.<\/figcaption><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top border-left is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p class=\"big-number\">5<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">Branded packaging<\/h2>\n\n\n\n<p>Get your brand out there by letting your customers do the work. Think: paper bags stamped (or stickered!) with your logo and branded reusable tote bags.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img width=\"734\" height=\"733\" data-public-id=\"ideas-and-advice-prod\/en-ca\/CMT483-Artisan-LowCost-Marketing-REFRESH-Tile2-2x\/CMT483-Artisan-LowCost-Marketing-REFRESH-Tile2-2x.jpg\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_734,h_733,c_scale\/f_auto,q_auto\/v1675881302\/ideas-and-advice-prod\/en-ca\/CMT483-Artisan-LowCost-Marketing-REFRESH-Tile2-2x\/CMT483-Artisan-LowCost-Marketing-REFRESH-Tile2-2x.jpg?_i=AA\" alt=\"\" class=\"wp-post-5363 wp-image-13842\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1675881302\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_734,h_733,c_scale\/f_auto,q_auto\/v1675881302\/ideas-and-advice-prod\/en-ca\/CMT483-Artisan-LowCost-Marketing-REFRESH-Tile2-2x\/CMT483-Artisan-LowCost-Marketing-REFRESH-Tile2-2x.jpg?_i=AA 734w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_647,c_scale\/f_auto,q_auto\/v1675881302\/ideas-and-advice-prod\/en-ca\/CMT483-Artisan-LowCost-Marketing-REFRESH-Tile2-2x\/CMT483-Artisan-LowCost-Marketing-REFRESH-Tile2-2x.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_447,c_scale\/f_auto,q_auto\/v1675881302\/ideas-and-advice-prod\/en-ca\/CMT483-Artisan-LowCost-Marketing-REFRESH-Tile2-2x\/CMT483-Artisan-LowCost-Marketing-REFRESH-Tile2-2x.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_247,c_scale\/f_auto,q_auto\/v1675881302\/ideas-and-advice-prod\/en-ca\/CMT483-Artisan-LowCost-Marketing-REFRESH-Tile2-2x\/CMT483-Artisan-LowCost-Marketing-REFRESH-Tile2-2x.jpg?_i=AA 248w\" sizes=\"(max-width: 734px) 100vw, 734px\" \/><figcaption class=\"wp-element-caption\"><a href=\"\/hub\/free-low-cost-marketing-ideas-small-business\">Custom tote bags<\/a><br>Bag customer orders in a fabric tote &#8211; they&#8217;ll use it again and again, and spread the word about your business.<\/figcaption><\/figure>\n<\/div><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-wide\" \/>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top Two_Cols_Numbered is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top boxed-left is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p class=\"big-number\">6<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">Community sponsorships<\/h2>\n\n\n\n<p>Can you become a sponsor for a youth sports team or participate in a fundraiser for a local community center?&nbsp; Donating money &#8211; and time &#8211; is a great way to get your brand out there, create positive buzz around your business, and help you connect with potential clients in your area.<\/p>\n\n\n\n<div style=\"height:46px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity grid-line-2 is-style-wide\" \/>\n\n\n\n<div style=\"height:46px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"big-number\">8<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-align-center\">Business partnerships<\/h2>\n\n\n\n<p>Small business is all about community &#8211; get the most out of your by partnering with other makers, whether from your online network or your local main street. If you sell artisanal soaps, ask a nearby spa if they want some samples for thank-you packages. If you make custom home decor, partner with a local realty group to design one-of-a-kind closing sale gifts. The options are truly endless!<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top border-left is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p class=\"big-number\">7<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">Business cards<\/h2>\n\n\n\n<p>It doesn&#8217;t get more classic than a business card! Make sure you always have a few in your pocket&#8230;you never know when you&#8217;ll run into a potential collaborator. On your business card, make sure to include your contact information and social handles.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img width=\"856\" height=\"642\" data-public-id=\"ideas-and-advice-prod\/en-ca\/CMT483-Artisan-LowCost-Marketing-REFRESH-Tile3-2x\/CMT483-Artisan-LowCost-Marketing-REFRESH-Tile3-2x.jpg\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_856,h_642,c_scale\/f_auto,q_auto\/v1675881301\/ideas-and-advice-prod\/en-ca\/CMT483-Artisan-LowCost-Marketing-REFRESH-Tile3-2x\/CMT483-Artisan-LowCost-Marketing-REFRESH-Tile3-2x.jpg?_i=AA\" alt=\"\" class=\"wp-post-5363 wp-image-13845\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1675881301\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_856,h_642,c_scale\/f_auto,q_auto\/v1675881301\/ideas-and-advice-prod\/en-ca\/CMT483-Artisan-LowCost-Marketing-REFRESH-Tile3-2x\/CMT483-Artisan-LowCost-Marketing-REFRESH-Tile3-2x.jpg?_i=AA 856w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_636,c_scale\/f_auto,q_auto\/v1675881301\/ideas-and-advice-prod\/en-ca\/CMT483-Artisan-LowCost-Marketing-REFRESH-Tile3-2x\/CMT483-Artisan-LowCost-Marketing-REFRESH-Tile3-2x.jpg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_486,c_scale\/f_auto,q_auto\/v1675881301\/ideas-and-advice-prod\/en-ca\/CMT483-Artisan-LowCost-Marketing-REFRESH-Tile3-2x\/CMT483-Artisan-LowCost-Marketing-REFRESH-Tile3-2x.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_336,c_scale\/f_auto,q_auto\/v1675881301\/ideas-and-advice-prod\/en-ca\/CMT483-Artisan-LowCost-Marketing-REFRESH-Tile3-2x\/CMT483-Artisan-LowCost-Marketing-REFRESH-Tile3-2x.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_186,c_scale\/f_auto,q_auto\/v1675881301\/ideas-and-advice-prod\/en-ca\/CMT483-Artisan-LowCost-Marketing-REFRESH-Tile3-2x\/CMT483-Artisan-LowCost-Marketing-REFRESH-Tile3-2x.jpg?_i=AA 248w\" sizes=\"(max-width: 856px) 100vw, 856px\" \/><figcaption class=\"wp-element-caption\"><a href=\"\/hub\/free-low-cost-marketing-ideas-small-business\">Business cards<\/a><br>Make your cards stand out with a foil finish or eye-catching shape.<\/figcaption><\/figure>\n<\/div>\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group Tip-photo_headline\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h4 class=\"wp-block-heading has-text-align-center\">VISTAPRINT TIP<\/h4>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-columns Tip-photo_box is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:1%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:98%\">\n<p class=\"has-text-align-center\">Make your business card work twice as hard &#8211; on one side, add a promotional offer or a punch-card design for in-store rewards.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:1%\"><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-wide\" \/>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top Two_Cols_Numbered is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top boxed-left is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p class=\"big-number\">9<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">Personal touches<\/h2>\n\n\n\n<p>It might sound obvious, but don&#8217;t overlook the small personal touches &#8211; these extra gestures go a long way. Whether it&#8217;s a handwritten thank-you card, a coupon for their next order, or a birthday discount, make them feel special with a polished personal touch.<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img width=\"940\" height=\"719\" data-public-id=\"ideas-and-advice-prod\/en-ca\/CMT483-Artisan-LowCost-Marketing-REFRESH-Tile4-2x\/CMT483-Artisan-LowCost-Marketing-REFRESH-Tile4-2x.jpg\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_940,h_719,c_scale\/f_auto,q_auto\/v1675881300\/ideas-and-advice-prod\/en-ca\/CMT483-Artisan-LowCost-Marketing-REFRESH-Tile4-2x\/CMT483-Artisan-LowCost-Marketing-REFRESH-Tile4-2x.jpg?_i=AA\" alt=\"\" class=\"wp-post-5363 wp-image-13847\" data-format=\"jpg\" data-transformations=\"f_auto,q_auto\" data-version=\"1675881300\" data-seo=\"1\" data-responsive=\"1\" srcset=\"https:\/\/res.cloudinary.com\/vistaprint\/images\/w_940,h_719,c_scale\/f_auto,q_auto\/v1675881300\/ideas-and-advice-prod\/en-ca\/CMT483-Artisan-LowCost-Marketing-REFRESH-Tile4-2x\/CMT483-Artisan-LowCost-Marketing-REFRESH-Tile4-2x.jpg?_i=AA 940w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_848,h_648,c_scale\/f_auto,q_auto\/v1675881300\/ideas-and-advice-prod\/en-ca\/CMT483-Artisan-LowCost-Marketing-REFRESH-Tile4-2x\/CMT483-Artisan-LowCost-Marketing-REFRESH-Tile4-2x.jpg?_i=AA 848w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_648,h_495,c_scale\/f_auto,q_auto\/v1675881300\/ideas-and-advice-prod\/en-ca\/CMT483-Artisan-LowCost-Marketing-REFRESH-Tile4-2x\/CMT483-Artisan-LowCost-Marketing-REFRESH-Tile4-2x.jpg?_i=AA 648w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_448,h_342,c_scale\/f_auto,q_auto\/v1675881300\/ideas-and-advice-prod\/en-ca\/CMT483-Artisan-LowCost-Marketing-REFRESH-Tile4-2x\/CMT483-Artisan-LowCost-Marketing-REFRESH-Tile4-2x.jpg?_i=AA 448w, https:\/\/res.cloudinary.com\/vistaprint\/images\/w_248,h_189,c_scale\/f_auto,q_auto\/v1675881300\/ideas-and-advice-prod\/en-ca\/CMT483-Artisan-LowCost-Marketing-REFRESH-Tile4-2x\/CMT483-Artisan-LowCost-Marketing-REFRESH-Tile4-2x.jpg?_i=AA 248w\" sizes=\"(max-width: 940px) 100vw, 940px\" \/><figcaption class=\"wp-element-caption\"><a href=\"\/hub\/free-low-cost-marketing-ideas-small-business\">Postcards<\/a><br>Use a branded postcard to add something special to every order.<\/figcaption><\/figure>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top border-left is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p class=\"big-number\">10<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">Online directory listings<\/h2>\n\n\n\n<p>Make sure your business is listed on every <a href=\"\/digital-marketing\/local-listings\">major search engine<\/a> &#8211; this will ensure your business appears in search results and will also improve the reputation and search value of your website.<\/p>\n\n\n\n<div style=\"height:46px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity grid-line is-style-wide\" \/>\n\n\n\n<p class=\"big-number\">11<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">Customer events<\/h2>\n\n\n\n<p>Whether a private shopping event, one-on-one craft studio tour, or a virtual flash sale, show appreciation for your customers with a special event&#8230;without spending too much money. Even if you can&#8217;t appreciate them with a huge in-person party, get creative with on-screen or digital events.<\/p>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-wide\" \/>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top Two_Cols_Numbered is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top boxed-left is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p class=\"big-number\">12<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">Loyalty programs<\/h2>\n\n\n\n<p>Keep customers coming back with a great loyalty program. Whether it&#8217;s a free goodie after five purchases or a discount code for their birthday, promotions and personalized rewards are a great way to make customers feel special&#8230;and encourage them to click &#8216;Buy.&#8217;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top border-left is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p class=\"big-number\">13<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">Local press<\/h2>\n\n\n\n<p>Did you redecorate your brick-and-mortar shop? Are you hosting an open house in your studio? Donating a portion of profits to a charity? All of these things are newsworthy when it comes to the local press. If you&#8217;re doing something big for your business, reach out to an area media outlet with a press release &#8211; there&#8217;s a good chance you&#8217;ll be featured, and word will spread about your business.<\/p>\n<\/div>\n<\/div>\n\n\n\n","protected":false},"excerpt":{"rendered":"<p>Whether you&#8217;re a brand-new small business owner or a seasoned entrepreneur, it&#8217;s always a good idea to take advantage of [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":5887,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"none","_seopress_titles_title":"Inexpensive Marketing Ideas for Small Business Owners | Vistaprint","_seopress_titles_desc":"Looking for inexpensive marketing ideas to promote your business? Vistaprint helps small business owners by providing 13 budget-friendly tips & tricks to boost their businesses.","_seopress_robots_index":"","_cloudinary_featured_overwrite":false,"editor_notices":[],"footnotes":""},"categories":[110],"tags":[],"class_list":["post-5363","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"acf":{"vp_publishing_settings_post_modified":false},"_links":{"self":[{"href":"https:\/\/www.vistaprint.com\/hub\/wp-json\/wp\/v2\/posts\/5363","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vistaprint.com\/hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vistaprint.com\/hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vistaprint.com\/hub\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vistaprint.com\/hub\/wp-json\/wp\/v2\/comments?post=5363"}],"version-history":[{"count":6,"href":"https:\/\/www.vistaprint.com\/hub\/wp-json\/wp\/v2\/posts\/5363\/revisions"}],"predecessor-version":[{"id":306882,"href":"https:\/\/www.vistaprint.com\/hub\/wp-json\/wp\/v2\/posts\/5363\/revisions\/306882"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vistaprint.com\/hub\/wp-json\/wp\/v2\/media\/5887"}],"wp:attachment":[{"href":"https:\/\/www.vistaprint.com\/hub\/wp-json\/wp\/v2\/media?parent=5363"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vistaprint.com\/hub\/wp-json\/wp\/v2\/categories?post=5363"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vistaprint.com\/hub\/wp-json\/wp\/v2\/tags?post=5363"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}