{"id":82245,"date":"2015-06-11T17:57:31","date_gmt":"2015-06-11T17:57:31","guid":{"rendered":"https:\/\/blog.99cluster.com\/blog\/?p=12245"},"modified":"2025-03-21T07:48:07","modified_gmt":"2025-03-21T11:48:07","slug":"advertising-with-car-wraps","status":"publish","type":"post","link":"https:\/\/www.vistaprint.com\/hub\/advertising-with-car-wraps","title":{"rendered":"How to market your business with car wraps"},"content":{"rendered":"

Car wraps<\/a> are a bold way to introduce your company to thousands of people. An effective design is eye-catching and immediately delivers the most important information about your business.<\/p>\n

Drivers have only a few seconds to take in a car wrap design, so great designs strike a balance of being attention-grabbing but not distracting. Read on to learn best practices for how to advertise with car wraps for your business.<\/p>\n

Keep It Short<\/strong><\/h2>\n

Building name recognition is critical for small businesses. Mosquito Authority\u2019s winning design makes the company name the most prominent aspect of the wrap. There\u2019s no need for other marketing copy. Prospective customers will understand that Mosquito Authority gets rid of the biting bugs. The wrap includes two forms of contact, but the purpose of the design is to get people to remember the company.<\/p>\n

\"Design<\/a><\/p>\n

Mosquito Authority vehicle wrap: J.Chaushev<\/a><\/em><\/p>\n

In addition to promoting brand awareness through your car wrap, make sure to keep up a strong SEO presence. If your website is the first result when you do a search for your company name, prospective clients will find their way to you, too.<\/p>\n

Make It Clear<\/strong><\/h2>\n

What if your business name doesn\u2019t clearly tell people what you do? Promoting the name of your company is still top priority, but you\u2019ll need to include a little more information. Take AOMS, a dental practice. The winning design features a brief list of services, like \u201cWisdom Teeth\u201d and \u201cExtractions,\u201d to clarify what the business does.<\/p>\n

\"Design<\/a><\/p>\n

AOMS car wrap: Kaya dari Design<\/a><\/em><\/p>\n

Images can add clarity, too. Lulua\u2019s design uses a refreshing light blue palette<\/span>, swirls and bubbles to make the water delivery service\u2019s truck look like a giant water tank.<\/p>\n

\"Design<\/a><\/p>\n

Lulua truck wrap: GeorgeLayers<\/a><\/em><\/p>\n

A snazzy design is only good if its message is clear. Make sure people understand who you are and what you do in one glance with words, images or both.<\/p>\n

Be Bold<\/strong><\/p>\n

Car wrap design is a perfect opportunity to go big. Think large lettering and bright colors. The more attention-grabbing the design, the better. Remember, drivers have only a few seconds to take in the design. Obvious is good.<\/p>\n

Embrace designs that fully wrap over the vehicle, so that the company name and logo are visible from every angle. Standout colors can be another way to draw attention to your car wrap. Innowave Energy\u2019s bright green is a color you don\u2019t see on the road every day, making it more likely that other drivers will take notice.<\/p>\n

\"Design<\/a><\/p>\n

Car wrap design: Mr. Rious<\/a><\/em><\/p>\n

Beware of Hidden Messages<\/strong><\/p>\n

In one episode of \u201cModern Family,\u201d a character buys a car wrap to promote his real estate business, complete with a family photo. Unfortunately, the design placement results in a photo of his wife alone on one side of the van, under the words, \u201cI can\u2019t be satisfied.\u201d Callers ask for a date rather than an open house tour.<\/p>\n

It\u2019s funny in a TV show, but not if it really happens to your business. Search for \u201ccar wrap marketing fail\u201d online and you\u2019ll see that plenty of big-name brands have made embarrassing design mistakes in the placement of text or images. I snorted into my peppermint mocha when I saw that a popular coffee chain \u201cSucks\u201d when the sliding door is open, obscuring part of the brand name.<\/p>\n

To avoid a similar mishap, analyze your company name to see if there are any letter combinations to watch out for. If you sell glasses, for example, make sure the \u201cl\u201d stays with the \u201ca\u201d at all times, including when windows are rolled down or doors are open.<\/p>\n

Think About Your Vehicle<\/strong><\/h2>\n

The shape of your vehicle can affect the presentation of your design. A great designer will work to make the wrap feel natural on the car. That goal is easier if a business owner\u2019s desired tone for a car or truck wrap fits the vehicle.<\/p>\n

Sporty cars look awesome with dynamic shapes and sleek fonts. Unless the idea is to be surprising, a spiky wrecking ball makes more sense on a sturdy truck or van than a cute Volkswagen Beetle.<\/p>\n

There are always exceptions to any rule, of course. Pick-up trucks can look fantastic in hot pink! The key for advertising with car wraps is to choose a design that flows with the contours of your vehicle.<\/p>\n\n\n\n

\n
\n
\n
\n
\n Need custom car decals? <\/div>\n\n
\n Explore all your car decals options and bring your ideas to life today! <\/div>\n <\/div>\n\n
\n \n\n Tell me more<\/a>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n<\/p>\n

\n\n\n<\/p>\n

Author: Jessica Sillers<\/strong><\/p>\n

\n\n\n<\/p>","protected":false},"excerpt":{"rendered":"

Car wraps are a bold way to introduce your company to thousands of people. An effective design is eye-catching and […]<\/p>\n","protected":false},"author":147,"featured_media":283484,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"none","_seopress_titles_title":"Advertising With Car Wraps: How to Market Your Business | VistaPrint US","_seopress_titles_desc":"Do you constantly have service vehicles on the road? Learn how advertising with car wraps can increase brand awareness!","_seopress_robots_index":"","_cloudinary_featured_overwrite":false,"editor_notices":[],"footnotes":""},"categories":[4413],"tags":[],"class_list":["post-82245","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-small-business-marketing"],"acf":{"vp_publishing_settings_post_modified":false},"_links":{"self":[{"href":"https:\/\/www.vistaprint.com\/hub\/wp-json\/wp\/v2\/posts\/82245","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vistaprint.com\/hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vistaprint.com\/hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vistaprint.com\/hub\/wp-json\/wp\/v2\/users\/147"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vistaprint.com\/hub\/wp-json\/wp\/v2\/comments?post=82245"}],"version-history":[{"count":3,"href":"https:\/\/www.vistaprint.com\/hub\/wp-json\/wp\/v2\/posts\/82245\/revisions"}],"predecessor-version":[{"id":316071,"href":"https:\/\/www.vistaprint.com\/hub\/wp-json\/wp\/v2\/posts\/82245\/revisions\/316071"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vistaprint.com\/hub\/wp-json\/wp\/v2\/media\/283484"}],"wp:attachment":[{"href":"https:\/\/www.vistaprint.com\/hub\/wp-json\/wp\/v2\/media?parent=82245"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vistaprint.com\/hub\/wp-json\/wp\/v2\/categories?post=82245"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vistaprint.com\/hub\/wp-json\/wp\/v2\/tags?post=82245"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}