{"id":1710,"date":"2019-02-04T09:00:48","date_gmt":"2019-02-04T09:00:48","guid":{"rendered":"https:\/\/www.vistaprint.com\/news\/?p=1710"},"modified":"2020-03-09T15:10:49","modified_gmt":"2020-03-09T15:10:49","slug":"vistaprint-launches-new-brand-platform-own-the-now","status":"publish","type":"post","link":"https:\/\/www.vistaprint.com\/news\/vistaprint-launches-new-brand-platform-own-the-now","title":{"rendered":"Vistaprint Launches New Brand Platform \u2018Own The Now\u2019"},"content":{"rendered":"

Empowering Small Business Owners to Seize the Opportunity<\/em><\/p>\n

Vistaprint, the leading online provider of marketing products and services to small businesses, announced its new global brand platform \u2018Own The Now\u2019. The brand refresh reinforces Vistaprint\u00b4s dedication to empowering small businesses to look and feel professional across all their marketing. Own The Now is about small business owners having the look, the tools and the confidence to make the most of every moment \u2013 from first impressions to sealing the deal.<\/p>\n

\u201cIn speaking with our customers and spending time understanding their specific pain points, we discovered a key customer tension,\u201d says Arancha Muelas, Director of Global Brand Strategy at Vistaprint. \u201cWe found that many small business owners feel professional in terms of the products and services they deliver, but they\u2019re unsure how to look credible across their marketing. Knowing that we can help small business owners address this ongoing challenge, our team began developing a way to better convey that message.\u201d<\/p>\n

Vistaprint continues to make significant enhancements to its product selection, quality and the customer experience, evolving from a business cards provider to an all-encompassing marketing solution. The brand positioning captures Vistaprint\u2019s passion in empowering small businesses to seize opportunities, through access to marketing inspiration, education and assistance. Own The Now highlights Vistaprint\u2019s ability to be a trusted partner of small business owners by offering them affordable access to exactly what they need to create a unique, cohesive, and truly professional look across their marketing.<\/p>\n

\u201cBeing prepared, feeling plugged in and looking professional enables small business owners to walk out the door with confidence, keep up with the competition and stay ahead of the game,\u201d says Kara Howard, Senior Vice President of Marketing at Vistaprint. \u201cVistaprint has the capabilities to help small business owners do just that. From business cards to menus and web design to promotional products, we are partnering with small business owners on the expertly designed, up-to-date custom marketing they need for any situation.\u201d<\/p>\n

Visually, Own The Now also signals a change for Vistaprint to a bolder look and feel. The lockup sums up the tone and premise of the brand platform and conveys its energy.<\/p>\n

\u201cOwn the Now is a unified, action-oriented message that carries with it a whole lot of energy,\u201d says Heather Deschenes, Vice President of Marketing at Vistaprint. \u201cWe see this brand platform as an anthem for all small business owners who want to make the most of every opportunity, both big and small. We\u2019re so excited to showcase this brand in action, helping Vistaprint customers to truly own the now.\u201d<\/p>\n

The new brand platform, which has been developed in-house, is now live in customer communications across all locales. These include a TV ad<\/a> that showcases a real customer moment and\u00a0a video<\/a> capturing the messaging and visual expression of Own The Now.<\/p>\n

Notes to Editor<\/strong><\/p>\n

Key Elements of Updated Brand Platform:<\/strong><\/p>\n