{"id":1908,"date":"2019-08-13T09:00:43","date_gmt":"2019-08-13T09:00:43","guid":{"rendered":"https:\/\/www.vistaprint.com\/news\/?p=1908"},"modified":"2020-03-09T15:08:51","modified_gmt":"2020-03-09T15:08:51","slug":"vistaprint-and-janine-allis-reveal-financial-year-survival-tips","status":"publish","type":"post","link":"https:\/\/www.vistaprint.com\/news\/vistaprint-and-janine-allis-reveal-financial-year-survival-tips","title":{"rendered":"Vistaprint and Janinie Allis Reveal Financial Year Survival Tips"},"content":{"rendered":"

New \u2018Why Factor\u2019 Campaign by Vistaprint Launches to Empower Australian Small Businesses to Find What Make Them Unique<\/strong><\/h2>\n

Sydney, 13 Aug 2019<\/strong>: Vistaprint Australia, Australia\u2019s leading producer of professional marketing materials, has teamed up with Founder of Boost Juice and former Shark Tank investor, Janine Allis, to launch \u2018Why Factor\u2019. The campaign is set to help small businesses understand what makes their
\nbusiness unique and how to use it to their advantage.<\/p>\n

With the new financial year here, \u2018Why Factor\u2019 arms small business owners with insights and tips from some of Australia\u2019s most successful SMEs. The video series tells the stories of these successful SMEs and how others can use the lessons they learnt the hard way.<\/p>\n

As part of the campaign, Vistaprint Australia have paired up with Sydney-based SMEs ZADI Training and WAW Handplanes and Melbourne-based businesses ReWine and Rude Boy Burger to share their insights into how they uncovered their small businesses\u2019 points of difference.<\/p>\n

With Australian small businesses accounting for 57% 1 of the nation\u2019s GDP but more than 60% failing within the first three years of operating 2 , there is a clear need to help businesses find a way to stand out in a competitive marketplace.<\/p>\n

Living proof of the importance of finding your \u2018why factor\u2019 in business and in life, Janine grew Boost Juice from her kitchen table to the world\u2019s most loved range of fresh juices and smoothies. Now employing over 7,000 people, Janine was named one of 15 people who have changed the way that
\nAustralia engages in business over the last 35 years.<\/p>\n

Founder of Boost Juice, Janine Allis, said: \u201cBusinesses never know when they are going to get hit so it\u2019s important to find a way distinguish your business and stand out from the crowd. It\u2019s not just about what you do or how you do it. It\u2019s the why that sets your business apart and once you find the emotional driver \u2013 the why factor – the rest will follow.\u201d<\/p>\n

At the time of the year when businesses are considering their marketing plans, Melissa Haywood, Head of Vistaprint Australia, said: \u201cSmall businesses are vital to the Australian economy but with so many pressures, many don\u2019t drill into what makes them different from their competitors.<\/p>\n

Vistaprint are committed to equipping SMEs with the tools to build a successful business, whether that is through affordable customised marketing products or sharing shortcuts to success. Every small
\nbusiness should have the opportunity to learn and succeed.\u201d<\/p>\n

Vistaprint\u2019s Why Factor blog shares the latest campaign content from Janine and the SMEs, including videos and insights into how fellow business owners can get their brand messages across in unique ways.<\/p>\n

Offering her top five tips on finding your own \u2018why\u2019, Janine said:<\/p>\n

1. Find what you love.<\/em>
\nThis is one thing you cannot force; this is the thing that you go to whenever you have free time, it is the thing that you think about that makes you feel good. Everyone has something they love, whether that is a sport, collecting something, caring for children or a hobby.\u00a0 I did not realise how much I loved doing business and creating products until I did it. So, my advice
\nwould be to get out of your comfort zone, if you do not know what your \u201cWHY\u201d is right now then say YES to lots of things and find what you love.<\/p>\n

2. What are you naturally good at?<\/em>
\nIf you love sport, writing, music or art then often you\u2019ll have a natural talent for them, which means that you practise more, which in turn makes you better at your passion and the cycle continues. I would love to sing, but alas, no practise on the planet will make sweet noise come out of my mouth, so I have not put the time into this (much to the delight of my family). Find out what you are good at, you do not have to win an Olympic medal but if you love what you do then you will find great joy in it. Make the time for your passion. I know many talented people who stopped painting or writing due to time commitments. Make the time and encourage the people around you to support you in your passion. Happiness creates good people, happy women and men become good wives, husbands, mothers, fathers and
\nfriends.<\/p>\n

3. What do you want on your tombstone?<\/em>
\nMy mother\u2019s \u2018why\u2019 or purpose is her family, she has four children, 11 grandchildren, 9 great grandchildren and she is passionate and committed to every one of them. Her family love her, because they have been her why, her purpose, her passion. She is present for every major event, her open arms and door is known to all of them, and it is very clear what is
\ngoing to be on her tombstone. But every now and then she will get her priorities wrong, she will put cleaning the house before going for a picnic with family. But, when you show her this, she knows that in the end the clean house is not what she would want to be known for. What will be on your tombstone?<\/p>\n

4. Where do you add value?<\/em>
\nWhat comes with purpose and \u2018why\u2019 is how we add value to others. As mentioned above, my mum\u2019s \u2018why\u2019 is clear. For me, I mentor up and coming business people and I get enormous pleasure from seeing their success. I add value on boards, I add value within my business, with family and with friendships, in fact, I find it so much easier to give than take. People
\nneed to be needed and this is an important thing to remember with regard to your \u2018why\u2019.<\/p>\n

5. Understand the difference between how, what and why.<\/em>
\nOften people get confused with the how, what and why. Let\u2019s look at them individually using business as an example:
\nHOW \u2013 Write a business plan, set up a good accounting system, get funding and look for
\npartners and\/or staff that will assist.
\nWHAT \u2013 This is the product or service you are creating.
\nWHY \u2013 This is the emotional connection to the outcome. How does it make you feel, what do you want to achieve emotionally? It is the emotion and the connection that will make people follow you and stick with you when it all looks too hard.<\/p>\n

———————————————-<\/p>\n

1 NAB (2017) Moments That Matter
\n2 Australian Bureau of Statistics (2015) Counts of Australian Businesses, including Entries and Exits<\/p>\n

For more information on the \u2018Why Factor\u2019 campaign, please visit: www.vistaprint.com.au\/hub\/small-
\nbusiness-success-factors.<\/p>\n","protected":false},"excerpt":{"rendered":"

New \u2018Why Factor\u2019 Campaign by Vistaprint Launches to Empower Australian Small Businesses to Find What Make Them Unique Sydney, 13 Aug 2019: Vistaprint Australia, Australia\u2019s leading producer of professional marketing materials, has teamed up with […]<\/p>\n","protected":false},"author":5,"featured_media":1909,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[66],"tags":[],"class_list":["post-1908","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release-archive"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.vistaprint.com\/news\/wp-json\/wp\/v2\/posts\/1908","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vistaprint.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vistaprint.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vistaprint.com\/news\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vistaprint.com\/news\/wp-json\/wp\/v2\/comments?post=1908"}],"version-history":[{"count":6,"href":"https:\/\/www.vistaprint.com\/news\/wp-json\/wp\/v2\/posts\/1908\/revisions"}],"predecessor-version":[{"id":1936,"href":"https:\/\/www.vistaprint.com\/news\/wp-json\/wp\/v2\/posts\/1908\/revisions\/1936"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vistaprint.com\/news\/wp-json\/wp\/v2\/media\/1909"}],"wp:attachment":[{"href":"https:\/\/www.vistaprint.com\/news\/wp-json\/wp\/v2\/media?parent=1908"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vistaprint.com\/news\/wp-json\/wp\/v2\/categories?post=1908"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vistaprint.com\/news\/wp-json\/wp\/v2\/tags?post=1908"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}