{"id":2459,"date":"2021-06-23T09:01:43","date_gmt":"2021-06-23T13:01:43","guid":{"rendered":"https:\/\/www.vistaprint.com\/news\/?p=2459"},"modified":"2021-06-23T13:54:43","modified_gmt":"2021-06-23T17:54:43","slug":"the-basketball-tournament-announces-99designs-by-vistaprint-as-official-design-and-marketing-partner","status":"publish","type":"post","link":"https:\/\/www.vistaprint.com\/news\/the-basketball-tournament-announces-99designs-by-vistaprint-as-official-design-and-marketing-partner","title":{"rendered":"The Basketball Tournament Announces 99designs by Vistaprint as Official Design and Marketing Partner"},"content":{"rendered":"<h4><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-2460 alignright\" src=\"https:\/\/www.vistaprint.com\/news\/wp-content\/uploads\/sites\/14\/2021\/06\/TBT-Logo-300x200.png\" alt=\"\" width=\"281\" height=\"187\" srcset=\"https:\/\/www.vistaprint.com\/news\/wp-content\/uploads\/sites\/14\/2021\/06\/TBT-Logo-300x200.png 300w, https:\/\/www.vistaprint.com\/news\/wp-content\/uploads\/sites\/14\/2021\/06\/TBT-Logo.png 600w\" sizes=\"auto, (max-width: 281px) 100vw, 281px\" \/>TBT\u2019s partnership with 99designs by Vistaprint allows teams to enhance their operations with new branding and marketing tools<\/h4>\n<p><span data-contrast=\"auto\">The Basketball Tournament (TBT), a 64-team, $1 million winner-take-all event televised live on ESPN, today announced that 99designs by Vistaprint will serve as the event\u2019s official Design and Marketing Partner for 2021.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">99designs by Vistaprint will offer a wide array of design and branding opportunities for TBT\u2019s franchises, giving all teams competing in the event the necessary tools to build and improve upon their business operations. General managers will work closely with Vistaprint marketing experts to help cultivate team identities, utilizing 99designs by Vistaprint\u2019s global design community to create\u00a0<\/span><a href=\"https:\/\/99designs.com\/thebasketballtournament\"><span data-contrast=\"none\">custom logos<\/span><\/a><span data-contrast=\"auto\">\u00a0that will be prominently displayed during the broadcast of teams\u2019 games, on all merchandising opportunities, and on the teams\u2019 webpage. TBT teams will also have the ability to consult with Vistaprint on marketing strategies, creating tailor-made plans to help each franchise better promote themselves as they compete on a national stage.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p style=\"padding-left: 40px;\"><span data-contrast=\"auto\"><em>&#8220;When we dreamed up TBT ten years ago, one of our first initiatives was getting a logo from 99designs,&#8221;<\/em>\u00a0<\/span><b><span data-contrast=\"auto\">said TBT Founder and CEO Jon\u00a0Mugar.<\/span><\/b><span data-contrast=\"auto\">\u00a0<em>&#8220;It&#8217;s a great resource for small businesses and we know it will be a valuable one for our teams. TBT is a 365-day-a-year journey for many of our general managers, and this partnership with 99designs by Vistaprint will give them many tools as they build their franchises from the ground up.&#8221;<\/em><\/span><em>\u00a0<\/em><\/p>\n<p style=\"padding-left: 40px;\"><span data-contrast=\"auto\"><em>\u201cBasketball and great branding are almost synonymous,\u201d<\/em>\u00a0<\/span><b><span data-contrast=\"auto\">said Patrick Llewellyn, CEO of 99designs by Vistaprint.<\/span><\/b><span data-contrast=\"auto\">\u00a0<em>\u201cIconic logos have played a huge role in turning basketball into the cultural phenomenon it is today. That\u2019s why combining the transformative power of great design from our creative community with the passion of TBT\u2019s teams has been so exciting to watch unfold.\u201d<\/em><\/span><em>\u00a0<\/em><\/p>\n<p><span data-contrast=\"auto\">More than 30 teams have already consulted with 99designs by Vistaprint on design related ideas, using the tools given to them to help grow their franchises by launching successful online stores with freshly branded merchandise. You can\u00a0see\u00a0all the new and refreshed TBT team logos at\u00a0<\/span><a href=\"https:\/\/99designs.com\/thebasketballtournament\"><span data-contrast=\"auto\">www.99designs.com\/<\/span><span data-contrast=\"none\">thebasketballtournament<\/span><\/a><span data-contrast=\"none\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p style=\"padding-left: 40px;\"><em>\u201cAfter several years of running the Golden Eagles, we felt as though we needed a fresh approach to the branding of the team,\u201d <\/em><b><span data-contrast=\"auto\">said general manager Dan Fitzgerald of the 2020 TBT champion Golden Eagles.<\/span><\/b><span data-contrast=\"auto\">\u00a0<em>\u201cTBT consulted with 99designs by Vistaprint, and they helped us develop a logo that better suited the identity that we want for the franchise going forward. Along with the marketing advice they provided, we\u2019re really excited to continue to grow the Golden Eagles brand as we usher in a new era for the team.\u201d<\/em><\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">TBT will compete in five cities throughout the\u00a0U.S.\u00a0this summer, starting July 16 and culminating in a $1 million winner-take-all\u00a0championship\u00a0game on August 3.\u00a099designs by\u00a0Vistaprint will also enhance the in-game experience by\u00a0providing custom lanyards, stickers, pop-up displays and other promotional signage\u00a0on-site for fans attending games.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">All TBT games can be seen on the ESPN networks, and 99designs by Vistaprint will have multiple in-broadcast features throughout TBT\u2019s record 50 hours of linear television coverage.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><b><i><span data-contrast=\"auto\">About The Basketball Tournament<\/span><\/i><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:276}\"><br \/>\n<\/span><span data-contrast=\"auto\">The original home of the Elam Ending, The Basketball Tournament has grown from a unique idea among friends to one of the most exciting and engaging events on the summer sports calendar, with national exposure on ESPN, social media buzz and regional championships across the country &#8211; culminating in a winner-take-all $1 million game. Every year it attracts some of the best players in the world. For more information on TBT\u2019s eighth season, visit\u00a0<\/span><a href=\"http:\/\/www.thetournament.com\/\"><span data-contrast=\"none\">www.thetournament.com<\/span><\/a><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><b><i><span data-contrast=\"auto\">About 99designs by Vistaprint<\/span><\/i><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:276}\"><br \/>\n<\/span><span data-contrast=\"auto\">With a worldwide community of more than 150,000 talented freelance designers,\u00a0<\/span><a href=\"https:\/\/99designs.com\/\"><b><span data-contrast=\"none\">99designs by Vistaprint<\/span><\/b><\/a><span data-contrast=\"auto\">&#x2122;<\/span><span data-contrast=\"auto\">\u00a0is the global creative platform that makes it easy for small businesses to work with creative experts and build their brand through custom, memorable design.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><b><i><span data-contrast=\"auto\">About Vistaprint<\/span><\/i><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:276}\"><br \/>\n<\/span><span data-contrast=\"auto\">Vistaprint is the marketing and design partner to millions of small businesses around the world, empowering each one to live their dreams. For more than 20 years, we have helped small businesses look and feel credible through high-quality marketing products and solutions that include signage, logo apparel, promotional products, face masks, flyers, postcards, business cards, websites and digital marketing. With Vistaprint, small businesses are able to create and customize their marketing with easy-to-use digital tools and design templates, or by receiving expert graphic design support. In 2020, Vistaprint acquired 99designs to expand its design offering via a worldwide community of more than 150,000 talented freelance designers to make it easy for designers and clients to work together to create designs they love.\u00a0 Vistaprint is focused on making great marketing and design accessible to every small business owner, allowing them to create a cohesive brand image for use in-store, online and on-the-go. To learn more, visit:\u00a0<\/span><a href=\"http:\/\/www.vistaprint.com\/\"><span data-contrast=\"none\">www.vistaprint.com<\/span><\/a><span data-contrast=\"auto\">. Vistaprint is a\u00a0Cimpress\u00a0company (Nasdaq: CMPR).\u00a0\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TBT\u2019s partnership with 99designs by Vistaprint allows teams to enhance their operations with new branding and marketing tools The Basketball Tournament (TBT), a 64-team, $1 million winner-take-all event televised live on ESPN, today announced that [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":2460,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[2,66],"tags":[],"class_list":["post-2459","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-press-release-archive"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.vistaprint.com\/news\/wp-json\/wp\/v2\/posts\/2459","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vistaprint.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vistaprint.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vistaprint.com\/news\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vistaprint.com\/news\/wp-json\/wp\/v2\/comments?post=2459"}],"version-history":[{"count":2,"href":"https:\/\/www.vistaprint.com\/news\/wp-json\/wp\/v2\/posts\/2459\/revisions"}],"predecessor-version":[{"id":2464,"href":"https:\/\/www.vistaprint.com\/news\/wp-json\/wp\/v2\/posts\/2459\/revisions\/2464"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vistaprint.com\/news\/wp-json\/wp\/v2\/media\/2460"}],"wp:attachment":[{"href":"https:\/\/www.vistaprint.com\/news\/wp-json\/wp\/v2\/media?parent=2459"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vistaprint.com\/news\/wp-json\/wp\/v2\/categories?post=2459"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vistaprint.com\/news\/wp-json\/wp\/v2\/tags?post=2459"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}