{"id":3069,"date":"2025-12-03T08:54:32","date_gmt":"2025-12-03T13:54:32","guid":{"rendered":"https:\/\/www.vistaprint.com\/news\/?p=3069"},"modified":"2026-02-11T08:39:03","modified_gmt":"2026-02-11T13:39:03","slug":"vistaprint-dave-desandre-svp-na-category-management","status":"publish","type":"post","link":"https:\/\/www.vistaprint.com\/news\/vistaprint-dave-desandre-svp-na-category-management","title":{"rendered":"VistaPrint Appoints Dave DeSandre as SVP of North America Category Management"},"content":{"rendered":"

DeSandre will lead business operations to deliver profitable growth and exceptional customer experiences for VistaPrint\u2019s largest region<\/span><\/i><\/p>\n

WALTHAM, Mass., Dec. 3, 2025 <\/b>\u2013 <\/span>VistaPrint<\/span><\/a>, the print and design partner to small businesses, today announced the appointment of Dave DeSandre as the company\u2019s Senior Vice President of North America, Category Management, effective Dec. 1, 2025. DeSandre has joined the VistaPrint executive team and reports directly to Florian Baumgartner, VistaPrint Chief Executive Officer.<\/span><\/p>\n

DeSandre will define and lead VistaPrint\u2019s North American business operations, with a focus on category transformation across product innovation, customer experience and commercial strategy execution. He will also partner cross-functionally to drive results across manufacturing, technology, product experience and marketing. He has over two decades of industry experience.\u00a0<\/span><\/p>\n

\u201cVistaPrint\u2019s global manufacturing scale and capabilities are unmatched in this industry,” DeSandre said. “I\u2019m thrilled to leverage these assets to build an experience that empowers small businesses and unlocks new growth for the North American market.\u201d<\/span><\/p>\n

DeSandre joins VistaPrint from Wayfair, where he served as Chief Commercial Officer for the company\u2019s B2B business, Wayfair Professional. <\/span>During his tenure, he leveraged a strong customer-centric approach to help scale Wayfair Professional into a multi-billion dollar platform. Prior to Wayfair, Dave was in consulting and capital markets.<\/span><\/p>\n

\u201cDave has a demonstrated track record of obsessing over customers and finding end-to-end solutions to help solve their problems,\u201d said Florian Baumgartner, VistaPrint CEO. “As we continue to prioritize finding and developing great people across the organization, Dave will be an invaluable addition to our executive team and will sharpen our focus on VistaPrint\u2019s largest and most important market.\u201d<\/span><\/p>\n

About VistaPrint<\/b><\/p>\n

VistaPrint is the print and design partner to millions of small businesses around the world. We help small business owners bring their ideas to life through custom print products, easy-to-use digital tools and expert design support. VistaPrint is a Cimpress company (Nasdaq: CMPR).<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

DeSandre will lead business operations to deliver profitable growth and exceptional customer experiences for VistaPrint\u2019s largest region WALTHAM, Mass., Dec. 3, 2025 \u2013 VistaPrint, the print and design partner to small businesses, today announced the […]<\/p>\n","protected":false},"author":42,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"VistaPrint Appoints Dave DeSandre as SVP of North America Category Management","_seopress_titles_desc":"DeSandre will lead business operations to deliver profitable growth and exceptional customer experiences for VistaPrint\u2019s largest region","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[1,35,2,66],"tags":[],"class_list":["post-3069","post","type-post","status-publish","format-standard","hentry","category-in-the-media","category-latest-news","category-news","category-press-release-archive"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.vistaprint.com\/news\/wp-json\/wp\/v2\/posts\/3069","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vistaprint.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vistaprint.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vistaprint.com\/news\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vistaprint.com\/news\/wp-json\/wp\/v2\/comments?post=3069"}],"version-history":[{"count":2,"href":"https:\/\/www.vistaprint.com\/news\/wp-json\/wp\/v2\/posts\/3069\/revisions"}],"predecessor-version":[{"id":3155,"href":"https:\/\/www.vistaprint.com\/news\/wp-json\/wp\/v2\/posts\/3069\/revisions\/3155"}],"wp:attachment":[{"href":"https:\/\/www.vistaprint.com\/news\/wp-json\/wp\/v2\/media?parent=3069"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vistaprint.com\/news\/wp-json\/wp\/v2\/categories?post=3069"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vistaprint.com\/news\/wp-json\/wp\/v2\/tags?post=3069"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}