{"id":3138,"date":"2026-02-10T09:41:36","date_gmt":"2026-02-10T14:41:36","guid":{"rendered":"https:\/\/www.vistaprint.com\/news\/?p=3138"},"modified":"2026-02-11T08:37:43","modified_gmt":"2026-02-11T13:37:43","slug":"vistaprint-joins-chatgpt-ad-pilot","status":"publish","type":"post","link":"https:\/\/www.vistaprint.com\/news\/vistaprint-joins-chatgpt-ad-pilot","title":{"rendered":"VistaPrint Joins ChatGPT Ad Pilot"},"content":{"rendered":"

WALTHAM, Mass., Feb. 10, 2026 \u2013<\/b> VistaPrint<\/a>, the print and design partner to small businesses, today announced its participation in the OpenAI Ad Pilot Program. This initiative is designed to explore how relevant, helpful sponsored content can improve the user experience for people using ChatGPT.<\/span><\/p>\n

As part of this test, VistaPrint is working alongside OpenAI to learn how conversational AI can better serve users during the “starting point” of their business journey. By surfacing customized print solutions in relevant contexts, VistaPrint aims to provide immediate value to users seeking to transition from a digital idea to a physical reality.<\/span><\/p>\n

“We are excited to be part of this learning journey with OpenAI,” said Drew Casey, VP, Omnichannel at VistaPrint. “Our goal has always been to empower small businesses. By participating in this test, we are exploring new ways to provide users with the right tools at the right moment, helping them seamlessly imagine what\u2019s possible as they develop their ideas within ChatGPT.”<\/span><\/p>\n

“We believe ads play an important role in continuing to support broad access to AI,\u201d said Asad Awan, Ads and Monetization lead at OpenAI. “By working closely with partners like VistaPrint in this pilot, we\u2019re able to thoughtfully test new ad experiences and learn together to ensure ads are separate and clearly distinct, relevant, and useful while maintaining the trust people place in ChatGPT.”\u00a0<\/span><\/p>\n

Following OpenAI’s lead on the launch of this test in the U.S., VistaPrint will focus its participation on learning how this new format can drive meaningful engagement while maintaining the trust users place in ChatGPT responses and OpenAI\u2019s privacy framework.\u00a0<\/span><\/p>\n

###<\/span><\/p>\n

About VistaPrint<\/b><\/p>\n

VistaPrint<\/a> is the print and design partner to millions of small businesses around the world. We help small business owners bring their ideas to life through custom print products, easy-to-use digital tools and expert design support. VistaPrint is a Cimpress company (Nasdaq: CMPR).<\/span><\/p>\n

Media Contact<\/b><\/p>\n

Carrie Byard<\/span><\/p>\n

Head of Global PR, VistaPrint<\/span><\/p>\n

carrie.byard@vista.com<\/span><\/p>\n

Note to Editors<\/b><\/p>\n

For specific questions regarding OpenAI\u2019s advertising platform or the technical parameters of the test, media are encouraged to contact OpenAI directly. Terms of this partnership and specific performance metrics are confidential. For inquiries regarding the pilot program’s structure or OpenAI’s broader advertising strategy, please contact press@openai.com.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

WALTHAM, Mass., Feb. 10, 2026 \u2013 VistaPrint, the print and design partner to small businesses, today announced its participation in the OpenAI Ad Pilot Program. This initiative is designed to explore how relevant, helpful sponsored […]<\/p>\n","protected":false},"author":42,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[1,35,2,66],"tags":[],"class_list":["post-3138","post","type-post","status-publish","format-standard","hentry","category-in-the-media","category-latest-news","category-news","category-press-release-archive"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.vistaprint.com\/news\/wp-json\/wp\/v2\/posts\/3138","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vistaprint.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vistaprint.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vistaprint.com\/news\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vistaprint.com\/news\/wp-json\/wp\/v2\/comments?post=3138"}],"version-history":[{"count":3,"href":"https:\/\/www.vistaprint.com\/news\/wp-json\/wp\/v2\/posts\/3138\/revisions"}],"predecessor-version":[{"id":3143,"href":"https:\/\/www.vistaprint.com\/news\/wp-json\/wp\/v2\/posts\/3138\/revisions\/3143"}],"wp:attachment":[{"href":"https:\/\/www.vistaprint.com\/news\/wp-json\/wp\/v2\/media?parent=3138"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vistaprint.com\/news\/wp-json\/wp\/v2\/categories?post=3138"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vistaprint.com\/news\/wp-json\/wp\/v2\/tags?post=3138"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}