Direct Mail Postcards
Buy a local address list. Reach 100 to 20,000 potential customers.
Skip the post office with direct mail postcards.
Fast, effective outreach
Looking to reach more customers with less hassle? We've got you covered. With direct mail postcards, we’ll print addresses directly onto your postcards, and then put them in the mail for you. You get the same access to professional templates, easy design upload and a variety of quality paper stocks. The difference? Your unique message ends up in more homes, without you ever needing to leave yours. Explore mailing list options to get started:
Option 1: Buy an address list
Select your location, list size and target audience, and we’ll generate a list of addresses in the area. Keep in mind that, for privacy reasons, list details won't be made public to you. But if you reuse our services within 1 calendar, the list will be available to you again, free of charge.
Option 2: Upload your list
Add contacts from your personal address list to our easy-to-use template (downloadable in the ‘Mailing List Template’ section above). We recommend having it filled out and ready to go before you start designing.
Option 3: Use a saved list
If you’ve used our Direct mail Postcard services before, sign in to VistaPrint to use a saved list. Purchased lists can be reused for 1 calendar year, and uploaded lists never expire.
*Please note: The durability of our postcards is a top priority for us, but there's a chance that they may be damaged or smudged when they’re processed through USPS equipment.
Need help? Call our dedicated direct mail postcard services support line at 1.855.210.1085. Mon. – Fri. 8am – 12am.
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United StatesDepending on what works best for your business, you can choose from our 3 address list options.
Buy an address list
With this option, you’ll get the chance to select your location and a variety of filters to identify your target audience. We’ll generate a list of addresses tailored to your business.
Note: For privacy reasons, you won’t be able to view purchased lists. That said, they’ll be saved in our system and available to reuse for 1 calendar year.
Upload your own
Include your contacts from your personal address list in our straightforward template, accessible in the 'Mailing List Template' section. We suggest completing the template before starting the design process.
Use a saved list
If you've used our direct mail postcard services before, just log in to VistaPrint to access your saved lists. Purchased lists are reusable for 1 calendar year, while uploaded lists have no expiration date.
Our VistaPrint direct mail postcards make it easy for you to design, print and send postcard mailers – all in one stress-free experience. They help your small business greet potential customers, in a way that many find more personable than targeted advertisements online. Plus, list processing, address validation, address printing and delivery to the post office are all included in the cost.
We recommend using our downloadable Excel mailing list template to ensure you have the proper list format. We also accept Comma Separated Value (.CSV) files as long as the column headers match our template. You can find the download link to our mailing list template under ‘Mailing List Template’ section on this page.
Yes, once you upload your address list, it will be automatically saved to your account and you’ll be able to reuse it for future mailings. If you purchase a list with us, that'll also be saved in our system for 1 year.
For privacy reasons, we can't share purchased address lists with our customers. That said, we’ll save the list in our system for 1 year, so you can reuse it as many times as you like, without having to purchase a new one.
As a general rule, the postage (right side) address and barcode area (along the bottom) should remain blank in compliance with the USPS regulations. This area is kept blank in our templates, and our tool will also let you know which areas to keep blank as you design your postcards.
Yes – you can have undeliverable postcards forwarded no additional fee. You can also choose ‘deliver to the current resident’ or ‘discard’ instead. These options will be available for you at checkout.
- Deliver it to current resident: The post office will deliver your mail to the current resident of that address. Free of charge.
- Discard it: If undeliverable, your postcard will be discarded. Free of charge.
- Forward to their new address: The post office will forward the postcard to the recipient's new address, if a forwarding address is on file. (Otherwise, the postcard will be discarded.). Free of charge.
(If you want an idea of how your postcards turned out, you’ll see an option to send one to yourself, too, at checkout.)
Yes. Whenever you upload a mailing list, our system reviews each recipient’s information and notifies you if there are any errors. We also confirm deliverability, standardize your recipients’ address format and add Zip+4 when necessary.
Since USPS shipping can vary depending on your location and the time of year, it’s hard to give an exact estimate for each customer. Once you reach checkout, you’ll have a much more accurate estimate of shipping options. In the meantime, here are some factors to help you plan ahead:
- Processing time: This refers to the time it takes for us to receive your order, print your postcards and prepare them for mailing. It can take up to 7 business days. You can choose rush processing to speed up the processing time by 2 days.
- Shipping time: USPS will send your postcards using First Class Mail, typically taking up to 4 business days for delivery.
- Scheduled shipping: If you’re preparing a marketing campaign in advance, you can schedule your postcards to arrive up to 4 weeks out from the earliest arrival date.
Not quite. Because of the printing and addressing process, we can’t offer direct mailing services with all our postcard options. That said, you can choose from matte, glossy and more paper stocks, as well as a a few thickness options.