January 12, 2023 – A new collaboration from VistaPrint, the design and marketing partner to small businesses, and entrepreneur, fashion designer and restaurateur Humberto Leon drops today, as Leon and his prepare to open family open Monarch, an authentic, Hong Kong-inspired restaurant in the San Gabriel Valley. Dubbed Monarch x VistaPrint, the collection features exclusive merchandise and custom, design-forward specialty materials, showcasing fashion and design’s growing influence on small businesses brand building. Monarch is located at 1212 S. Baldwin Ave. in Arcadia, Calif. and will open to the public on Saturday, Jan. 14, 2023.
Monarch x VistaPrint is the duo’s second collaboration together, following a one-of-a-kind capsule collection for Chifa, the Leon family’s renowned Peruvian-Chinese restaurant in Eagle Rock.
Taking cues from Monarch’s heavenly blue exterior and emboldened by a butterfly logo for its ability to migrate between spaces, VistaPrint applied Leon’s concept into an elevated collection of apparel and accessories, sourcing and printing hats, t-shirts, hooded sweatshirts and tote bags to more unique items like tin lunch boxes, phone wallets, water bottles and die-cut stickers. The capsule also features designs from New York-based designers Vanna Youngstein and Naomi Otsu, and Chinese illustrator Li Kuanzhen.
The full Monarch x VistaPrint collection is available now on Monarch-SGV.com and will be available the restaurant on Jan. 14 – Monarch’s opening day.
“Bringing a brand – and a creative vision – to life often feels like an intimately personal challenge that small business owners, like me, must face alone,” said Leon. “My partnership with VistaPrint, however, has shown me that great things are meant to be built together. This collaboration puts Monarch’s identity to work, resulting in a memory that can last far beyond the experience I hope we create for our guests.”
In addition to the capsule collection, Leon worked with VistaPrint to support Monarch’s creative assets, sourcing and printing specialty materials to be used by restaurant ownership and staff. This includes a Carhartt utility tote, cooler chair, bottle openers, carry-out bags, business cards, pens, packaging tape and poly mailers.
“Our long-standing partnership with Humberto and the Leon Family continues to demonstrate how VistaPrint can power and celebrate small businesses like Monarch,” said Ricky Engelberg, VistaPrint Chief Marketing Officer. “Monarch x VistaPrint combines a creative vision with a holistic approach to brand building, resulting in apparel, merchandise and marketing materials that can strengthen customer relationships and help small businesses succeed.”
VistaPrint is the design and marketing partner to millions of small businesses around the world, empowering each one to live their dreams. For more than 20 years, we have helped small businesses look, work, and feel credible through high-quality marketing products and solutions that include signage, logo apparel, promotional products, face masks, flyers, postcards, business cards, websites and digital marketing. With Vistaprint, small businesses are able to create and customize their marketing with easy-to-use digital tools and design templates, or by receiving expert graphic design support.