The (small) business of color

Small business owners could benefit from a lesson in psychology when designing their marketing materials. This is according to new research from Vistaprint about color psychology and how small business owners can use it to stand out.

Vistaprint started by looking at their customers to determine the top colors selected when designing marketing materials. We learned that the top color selected was overwhelming blue, followed by black and red.

We then partnered with Dr. Sally Augustin, a leading authority on the psychology of color, to get her insight and create an infographic on how small business owners can leverage color to evoke specific feelings and associations to benefit their business.

The infographic below summarizes our findings and includes insights on the colors that are most appropriate for different types of businesses. For more details on how to use color psychology in marketing, see this article from Sally Augustin.