AccessibilitySkip to main content

Roll Labels

New options
Take your branding to the next level with professional roll labels designed for high-volume use. Available on single- or multi-column rolls.
Important: Learn more about our new single- & multi-column roll styles below.
 See details
Loading options



Add some personality to all your products with roll labels.

  • NEW: Custom sizes and roll styles available
  • 19 size options – custom size available
  • 5 shape options – custom shape available
  • 6 materials available
  • Quantities from 50 to 5,000
  • Best for higher quantities

Single- & multi-column roll styles

You can choose from 2 roll styles: single- or multi-column. Single-column rolls have one column of stickers and work with both automatic and manual applicators. Roll size is based on your label size, so depending on how many you order, your stickers may arrive on multiple rolls. Multi-column rolls have multiple columns per roll and are compatible with manual applicators. They’re always delivered on one 12.5-inch roll, so everything arrives on a single roll. The number of columns depends on the size and shape of your stickers.

Brand anything & everything

Looking for a stress-free way to create a professional look for bags, boxes, jars, bottles and more? Our custom roll labels are a great option for businesses working with higher-volume inventories. Quality, convenience and cost-effectiveness – all rolled into one.

For indoor or outdoor use

You can choose from an assortment of materials, shapes, sizes and finishes – including custom shapes and sizes. You can also choose from multiple roll styles, with slit rolls featuring one sticker per row, cut to the size of your stickers, and single rolls featuring multiple stickers per row. Whether you’re looking for labels to stick on dry goods or liquids, we’ve got you covered – click on the Options section for more information. And with your labels arriving coiled around a roll, they’re convenient to use – and to store within smaller spaces.

Easy design experience

Explore our assortment of fully customizable design options. Once you’ve found a favorite, make it yours by adding all your custom touches, including selecting a single- or multi-column roll. For labels with a specific unwind direction, choose that option before checkout. (Have your own design? We’ll print that, too.) Then we’ll take care of the rest, professionally printing your design onto the material of your choice. Your custom sticker rolls will arrive ready looking great and ready to work.

VistaPrint offers Roll Labels design templates in assorted styles.
A single-column roll of gold plastic oval labels from a flower company.

Reviews

(7478 reviews)
Filter By
stars
(90%)
stars
(4%)
stars
(2%)
stars
(1%)
star
(3%)

Reviewed by 7478 customers

Easy and dependable!
Jun 2, 2026 | Marie P. |
Verified Buyer
I love how fast it is to reorder and the coupons always seem to line up perfect. We’re forever customers!

Great quality!
Jun 1, 2026 | Rodrigo d. |
Verified Buyer
Will order again! Great quality stickers

Easy, fast, great quality
Jun 1, 2026 | Kathryn R. |
Verified Buyer
I have been ordering from VistaPrint for many years with great success. This year my org asked me to shop around, and sure enough, VistaPrint still has the best selection and prices.

Stickers
Jun 1, 2026 | Oren C. |
Verified Buyer
Turned out great!

Almost perfect
Jun 1, 2026 | caitlin b. |
Verified Buyer
I had a great experience getting help with my design, which turned out great, but when they arrived they were printed off center. I chatted with customer service, sent a picture, confirmed it was an issue on their end, and they got a replacement order pushed through with the fastest shipping possible. They arrived the day before my event. This time, they were perfect. They are strong, sturdy stickers. I'd give them 5 stars if not for the original printing error.

Displaying Reviews 1-5

Frequently asked questions

Roll labels are a great option for large quantities. And since they’re on a roll, they don’t take up a lot of space – you can tuck them away when you’re done.

We offer 6 material options for our custom roll labels. For a description and use cases for each, head on over to our Product Options section for more details.

It’s easy – simply peel and stick. Then roll the 3" core around to grab your next label and repeat.

Yes, we now offer both custom shapes and custom sizes for our sticker rolls, as well as 18 standard size options.

If you’re looking to design your own label and upload it to our site, take a look at our Specs & Templates section for more information. You can also use our design studio to customize one of our pre-made templates – we'll walk you through the process as you go.

Yes, you can print your roll labels to unwind in a specific direction. Once you are happy with your label design simply select the unwind direction option right before checkout.

Choose Country

  • United States