Our top picks for custom labels

Looking for inspiration or just starting out? These labels are a great place to begin.

Roll Labels

Great for high-volume use. Just peel and stick onto everything you brand.

Product Labels on Sheets

Create a cohesive look while you share key info with customers.

Waterproof Labels

Stand up to water, oils, even the fridge with extra-durable plastic.

Custom Die Cut Roll Labels

A custom-cut option that turns your logo into a one-of-a-kind shape.

Paper Labels

Give dry goods or household items a branded touch. Foil available.

Cosmetic Labels

Put your brand’s best face forward. Waterproof options.

Enticing labels for food and beverage

Skip to For mail they'll want to open first
Set the tone for a delicious experience with options for restaurants, shops and gifts.

For mail they'll want to open first

Skip to Can't miss custom tags
These personalized labels save time and add a professional touch to outgoing shipments and envelopes.

Can't miss custom tags

Skip to Find the right custom roll labels for your business
A great tag can help you stand out on shelves, clothing racks – even at events.
Need label design help?
Request advice and edits on a design you’ve started, or work with a professional designer to get an original, one-of-a-kind design.

Take your business mail and product packaging to the next level with custom labels printing.

When it comes to building a brand – getting it seen and remembered – custom labels are an invaluable piece of the puzzle. They’re often the detail that catches a shopper’s eye on a shelf. They provide information that makes someone feel ready to buy. And sometimes they’re that seemingly little pop of personality that sets you apart – the professional touch that helps a customer choose you over the competition.

Building a solid brand is all about these moment-by-moment customer connections, and professional business labels are a great way to get there. That’s why VistaPrint is ready with a range of personalized labels, each of which you can use to create your best look in the mail, on shelves and at your next event. You’ll find industry-specific custom labels designs and materials, from waterproof options for water bottle labels and cosmetics to paper hang tags you can attach to clothing or gift bags. We’re even ready with options for personal use: kids’ labels, Christmas return address labels and more. Whatever you need for your labels printing, we’re here to help – including expert opinions if you’d like a hand.

Made by you, #MadeWithVista

We love to see your custom creations. Post a photo on social media and add @VistaPrint and #MadeWithVista for a chance to be featured here.

Frequently asked questions

Your key first step is to think about your product, its features and the material that will be the best match. Paper labels can work really well for dry goods and boxes, for example, while waterproof labels are designed to withstand liquid, oil and condensation. VistaPrint has a wide variety of options, to help you pick the right material, size and more.
As you create your personalized labels, you’ll be able to upload your own design and perfect I tin our design studio. In many cases, you’ll also have a chance to explore our template galleries, with designs for customizable business labels in a wide range of industries. After you’ve perfected your design, our labels printing will ensure that your labels look crisp, polished and ready for use.

Our custom labels for wine are a good pick for glass –if you plan to refrigerateor wash the bottle, we’d recommend choosing the plastic material option. If you’re working with oils, our waterproof labels or product labels have options that can work well for you. We also have water bottle labels in a variety of vivid designs.

You can upload designs in .jpg, .png and .pdf formats.