Ideas & Advice

22-step business start-up checklist

You want to start a business…congratulations! It’s an exciting adventure that is fulfilling, challenging and wonderful all at once. It’s […]

Why your business needs QR codes

Now more than ever, small businesses need creative ways to connect with their customers. Gone are the days of leisurely […]

How to come up with a business name

Passion. Energy. Courage. That’s what it takes to start a new business. You have a great idea for a business, […]

Appointment cards: An easy way to make your business card work harder Small business owners spend a lot of time […]

7 ways to increase small business customer engagement

You’ve probably heard the term ‘customer engagement’ while marketing your small business. Customer engagement encompasses all of the ways you […]

Adding social media icons on business cards (and why social media is important)

How to add social media icons on business cards How social media can help your business It can make you […]

Design inspiration: Stylish business card examples

Creating a business card design that won’t get lost in the shuffle, and that will generate interest in your brand, […]

How small business is shifting in 2022

Regardless of industry, the small business world is ever-changing. In 2020, we saw resilient small business owners shift their offerings […]

How to use SEO for your small business

As a small business owner, you probably know that it is important to be searchable and accessible online. Search engine […]

4 steps to using leave behinds in your marketing

Make a lasting impression – whether you’re replacing a leaky pipe, painting a house or shoveling someone’s walkway – with […]

How referral marketing can boost your business

Would you go to a hairdresser without a recommendation from a friend? What about trusting someone to prepare your taxes? […]

Ready, set, glow: How this woman-owned business continues to grow

To be successful, small businesses have to grow – whether it’s evolving their offerings or ensuring their customer bases continue […]

9 postcard marketing ideas for small businesses

For any small business owner, coming up with new, inventive ways to market your business can be challenging. One tried-and-tested […]

Email marketing subject lines: 6 guidelines & best practices

Email is one of the most budget-friendly marketing tactics available to small businesses, but it is only effective when your […]

How to combine online and offline marketing strategies to build a small business community

Customers are the backbone of any successful small business. And if you want your small business to continue to grow […]

10 inexpensive giveaway ideas for trade shows

Searching for fun promotional giveaways can be challenging – especially when your budget is limited. The good news is that […]

Event branding: Give your recurring events a unique look

One of the best ways to create buzz for your small business is to hold an event...and if you can take advantage of warm weather, why not enhance a special event with an outdoor element?

Should you rebrand your small business?

The world – and small business – is constantly evolving. Maybe you started out as a coffee shop, but your […]

Create a unique look for your business & watch it grow

Beautiful design can help grow your business – especially when it translates into branding that works everywhere your customers see […]

Branding made for word-of-mouth marketing

As a small business owner, there are plenty of things you can do to make your brand stand out. But […]

Logo quiz results

A logo is designed to be instantly recognizable and make a lasting impression on those who see it. But which […]

Understanding Logos

Why having a memorable and well-designed logo should be at the top of any small business’s list of priorities. As […]

ASKED & ANSWERED: Telling your story

ASKED & ANSWERED is Vistaprint’s small business advice column – each week, experts answer questions from small business owners like […]

Get the look: Build a brand that builds a following

People love swag, whether it's a sweatshirt from their favorite brewery or a promotional tote bag from a local fundraiser.

How to create a logo for your gym or fitness studio

We chatted with Tristan LeBreton, Creative Director at 99designs by VistaPrint, for tips on getting the right look for any kind […]

Get the look: Next-level product packaging

Packaging is just one part of a cohesive brand experience that can boost credibility across your marketing. From the colors to the typography, packaging design is a reflection of your brand identity

How to design a business card: 10 golden rules

A business card represents the next step in making your small business dream a reality. And for many potential customers, […]

Tips for small business owners when working with designers

We chatted with Tristan LeBreton, Creative Director at 99designs by Vista, for his insights into how small business owners can […]

Design decoded: The top 12 easy to read fonts

How important is it to choose the right font for your website? With a legible font, your business’ message comes […]

Influencer marketing for small businesses: How it works and how to get started

These days, influencer marketing is one of the most buzzworthy strategies in the marketing world. Partnering with influencers can be […]

The Business of Color

What do your colors mean? When you think about a brand, what springs to mind? A logo? Their latest product? […]

Business card design ideas for different industries

“I strive for two things in design: simplicity and clarity. Great design is born of those two things.” Straight to […]