Ideas & Advice
A small business blog with helpful tips, practical advice and inspirational stories.



22-step business start-up checklist
You want to start a business…congratulations! It’s an exciting adventure that is fulfilling, challenging and wonderful all at once. It’s […]
Read More
Why your business needs QR codes
Now more than ever, small businesses need creative ways to connect with their customers. Gone are the days of leisurely […]
Read More
How to come up with a business name
Passion. Energy. Courage. That’s what it takes to start a new business. You have a great idea for a business, […]
Read More
How to launch & market your summer side hustles
Whether you’re a small business owner looking to branch out or just want to earn a bit of extra cash […]
Read More
Appointment cards: An easy way to make your business card work harder Small business owners spend a lot of time […]
Read More
7 ways to increase small business customer engagement
You’ve probably heard the term ‘customer engagement’ while marketing your small business. Customer engagement encompasses all of the ways you […]
Read More
Adding social media icons on business cards (and why social media is important)
How to add social media icons on business cards How social media can help your business It can make you […]
Read More
Design inspiration: Stylish business card examples
Creating a business card design that won’t get lost in the shuffle, and that will generate interest in your brand, […]
Read More
How to use SEO for your small business
As a small business owner, you probably know that it is important to be searchable and accessible online. Search engine […]
Read More
4 steps to using leave behinds in your marketing
Make a lasting impression – whether you’re replacing a leaky pipe, painting a house or shoveling someone’s walkway – with […]
Read More
How referral marketing can boost your business
Would you go to a hairdresser without a recommendation from a friend? What about trusting someone to prepare your taxes? […]
Read More
Ready, set, glow: How this woman-owned business continues to grow
To be successful, small businesses have to grow – whether it’s evolving their offerings or ensuring their customer bases continue […]
Read More
9 postcard marketing ideas for small businesses
For any small business owner, coming up with new, inventive ways to market your business can be challenging. One tried-and-tested […]
Read More
Email marketing subject lines: 6 guidelines & best practices
Email is one of the most budget-friendly marketing tactics available to small businesses, but it is only effective when your […]
Read More
How to combine online and offline marketing strategies to build a small business community
Customers are the backbone of any successful small business. And if you want your small business to continue to grow […]
Read More
10 inexpensive giveaway ideas for trade shows
Searching for fun promotional giveaways can be challenging – especially when your budget is limited. The good news is that […]
Read More
Event branding: Give your recurring events a unique look
One of the best ways to create buzz for your small business is to hold an event...and if you can take advantage of warm weather, why not enhance a special event with an outdoor element?
Read More
Should you rebrand your small business?
The world – and small business – is constantly evolving. Maybe you started out as a coffee shop, but your […]
Read More
Create a unique look for your business & watch it grow
Beautiful design can help grow your business – especially when it translates into branding that works everywhere your customers see […]
Read More
Branding made for word-of-mouth marketing
As a small business owner, there are plenty of things you can do to make your brand stand out. But […]
Read More
Logo quiz results
A logo is designed to be instantly recognizable and make a lasting impression on those who see it. But which […]
Read More
Understanding Logos
Why having a memorable and well-designed logo should be at the top of any small business’s list of priorities. As […]
Read More
ASKED & ANSWERED: Telling your story
ASKED & ANSWERED is Vistaprint’s small business advice column – each week, experts answer questions from small business owners like […]
Read More
Get the look: Build a brand that builds a following
People love swag, whether it's a sweatshirt from their favorite brewery or a promotional tote bag from a local fundraiser.
Read More
How to create a logo for your gym or fitness studio
We chatted with Tristan LeBreton, Creative Director at 99designs by VistaPrint, for tips on getting the right look for any kind […]
Read More
Get the look: Next-level product packaging
Packaging is just one part of a cohesive brand experience that can boost credibility across your marketing. From the colors to the typography, packaging design is a reflection of your brand identity
Read More
How to design a business card: 10 golden rules
A business card represents the next step in making your small business dream a reality. And for many potential customers, […]
Read More
Tips for small business owners when working with designers
We chatted with Tristan LeBreton, Creative Director at 99designs by Vista, for his insights into how small business owners can […]
Read More
Design decoded: The top 12 easy to read fonts
How important is it to choose the right font for your website? With a legible font, your business’ message comes […]
Read More
Influencer marketing for small businesses: How it works and how to get started
These days, influencer marketing is one of the most buzzworthy strategies in the marketing world. Partnering with influencers can be […]
Read More
The Business of Color
What do your colors mean? When you think about a brand, what springs to mind? A logo? Their latest product? […]
Read More
Business card design ideas for different industries
“I strive for two things in design: simplicity and clarity. Great design is born of those two things.” Straight to […]
Read More