Managing a custom apparel program for a multi-location business

Estimated reading time: 9 minutes
Custom apparel program

Managing multi-location business uniforms involves tracking new hires and sizes and keeping branding consistent. When ordering branded team apparel for multiple locations, you need to ensure all branches have enough uniforms for their staff and seasonal hires and that logos and brand colors are correct. Without a clear system for corporate apparel management, incorrect sizing, mismatched orders, unexpected costs and inconsistent branding are inevitable.

To avoid those issues, the key is to centralize branding decisions while helping local managers handle logistics using size tracking sheets and automated shipping. A structured corporate apparel program establishes brand control while automating shipping, ordering and fulfillment. That means approved designs and budgets without everything going through head office.

Pizza shop staff wearing branded apparel

How to overcome the challenges of multi-location business uniforms

Managing custom apparel programs across multiple locations presents challenges when it comes to brand consistency and size tracking. The solution is to centralize branding decisions and decentralize the day-to-day ordering process.

Branding consistency between locations

Ensure consistency by giving every location the same approved brand assets and branded apparel product options. This prevents local branch managers sourcing apparel in different colors and fabrics or using low-resolution JPEG logos for new hire or corporate event uniforms. 

Varying fabric weights, colors and logo placements dilute your brand identity and affect customer experience and brand perception. Use a brand style guide to document brand rules and automize the ordering process to ensure they are put into practice. 

Size tracking and order admin

Tracking employees’ uniform sizes inefficiently across different locations can lead to:

  • Too much stock: Unused branded team apparel in unwanted sizes taking up space in store cupboards.
  • Shortages: Running out of common sizes and new employees not having a uniform. 
  • Shipping errors and fees: Staff manually sorting bulk apparel orders and reshipping them to stores can increase costs and errors.
  • Slow approvals: Managers waiting for head office to confirm purchases at local level.

Master spreadsheets of employee sizes mean that by the time the order is placed, some employees may have left, while new staff have been hired, and the data needs updating.

Which decisions to centralize and which to control locally

While corporate teams shouldn’t guess how many shirts in which sizes a branch needs, local managers shouldn’t be able to choose between brand assets, resize logos or use garments in unapproved colors. Decide centrally who controls each stage of the order.

Two store employees wearing branded black T-shirts

A decision matrix can make corporate apparel management responsibilities clear. Review it whenever your branding, staffing model or approved clothing range changes.

Apparel decisionCorporate responsibilityLocal branch responsibility
Apparel garment selectionApprove items: polos, T-shirts, jackets, caps or aprons, and specify which roles need which items.Select from the approved range based on local needs.
Logos / brand artworkApprove brand assets and provide files with locked colors, placement and sizing.Use the approved designs without editing them.
Quantities and sizesSet minimums and maximums and ordering timelines.Order quantities in the sizes needed within the set deadlines.
Budgets and billingAllocate budgets for each location based on staff.Order within the budget and use the correct billing code.
Order and deliveryDecide when to order in bulk, print on demand and drop-ship to stores.Confirm the local address and required delivery timing.

How to simplify ordering multi-location business uniforms

To streamline the ordering process, a custom apparel program should only give branches access to approved items, assets and designs. Pre-approved garments and templates will be available through the ordering portal, where local branch managers select items, enter sizes and quantities, select their location and place orders. They won’t need to upload, resize or place logos as those design decisions will already have been made centrally. Logos are positioned, colors are locked and the customization process is automated, bypassing the need for corporate supervision or repetitive design reviews.

Set user permissions

Give each custom company store portal user the access they need:

  • Corporate administrator: Manages products and artwork approval, creates templates, monitors budgets and updates permissions.
  • Regional manager: Oversees locations and approves orders above an agreed value.
  • Branch manager: Selects pre-approved items, enters quantities and tracks orders.

To set up the decentralized ordering process, create the approved designs, assign each user roles and permissions, set budgets and spending limits, then test with a sample group.

Set budgets and approval rules

Assign each store location a quarterly, seasonal or annual branded team apparel budget. You might allow routine replacement orders below a limit while requiring regional approval for larger purchases. Local brand managers should know which costs need additional authorization. 

Match apparel items and decoration to staff roles

When selecting custom apparel, match garment durability and print decoration with how it will be used and handled, considering the employee’s tasks and needs. For example, customer-facing employees will need different apparel to staff at a one-off brand event. 

Uniforms for customer-facing roles

For customer-facing, delivery and service team uniforms, prioritize comfort and durability. Embroidery is a durable option and works well for small logos on polos, shirts, caps and outerwear. Screen printing can be a practical choice for larger designs and bulk T-shirt orders. Employees who spend time outside may also need branded jackets, hoodies, caps or beanies.

A smiling woman wearing a light pink branded hoodie with a logo

Promotional and event apparel 

Seasonal events, store openings and trade shows often call for lightweight, affordable apparel. For eye-catching promotional apparel, print graphics and campaign artwork on T-shirts and caps. DTG printing, screen printing and heat transfer printing methods on cotton or tri-blend T-shirts are effective in producing vibrant prints that grab attention in crowded event spaces.

Office and management teams

For corporate or management roles, create branded polos, embroidered shirts and jackets in the same brand color palette and design. This helps employees look connected to the wider team without needing every role to wear the same uniform.

Bulk ordering vs. print-on-demand

Bulk order popular uniform sizes and use a print-on-demand printing service for new hires, uniform replacements and event staff apparel. Combining the two balances lower unit costs with flexibility.

When to bulk order branded team apparel

Bulk ordering is great for:

  • Company-wide brand refreshes
  • New uniform updates and launches
  • Seasonal apparel items and designs
  • Large promotional campaigns
  • Common team uniform sizes

Ordering in bulk means lower unit price, but it’s generally best to avoid over-ordering inventory. Review past orders, staff numbers, common sizes and staff turnover by location before putting in your bulk order.

When print-on-demand works best

Print uniforms for new hires, replacement garments, new locations and uncommon sizes on demand. Local managers can put in small orders for the items they need without waiting for the next uniform rollout.

Poke restaurant employees wearing blue branded team apparel T-shirts with brand logo

Drop-ship branded team apparel to each location

Sending orders through head office means additional mailing costs and admin with teams sorting garments and repacking boxes. Drop-shipping means multi-location business uniforms are shipped to each branch directly. Before ordering, confirm how your printer handles multiple addresses, tracking, returns, delivery charges and split shipments. 

Build a custom apparel program that can grow

A scalable custom apparel program gives each location flexibility to work efficiently while ensuring important brand decisions are made centrally. Start by auditing uniforms, gathering logo files, contacting suppliers and automating ordering. Then approve apparel items, define user permissions, allocate budgets and decide when to order in bulk or print on demand.

Gym small business employees wearing branded team apparel in different colors and styles

Test with a small group of locations before launching company-wide. Track ordering times, delivery issues, unused stock and feedback, then refine the process accordingly.

Custom apparel program FAQs

How do you manage uniforms for multiple business locations?

Approve and standardize garment options, colors, logos, design and decoration, then allow local branches to submit quantities, sizes and delivery. Set permissions, spending limits and a shared ordering system to automate ordering processes and improve efficiency. 

What is the best way to maintain brand consistency in team apparel?

Create templates with approved logo files, brand colors and standardized placements. Restrict local managers to approved apparel items and regularly remove outdated garments or artwork.

How do custom company apparel stores work?

A custom company store is a private ordering portal with pre-approved branded products. Authorized users select quantities and sizes within their set permissions and budget, while corporate administrators control the catalog, branding, artwork and authorization settings.

How can branch managers order apparel independently?

Give managers buyer accounts with access to approved products and apparel designs. Set location-specific budgets, order limits and approval thresholds so they can purchase uniforms without changing brand assets or exceeding their allowance.

Should franchise sites order uniforms in bulk or on demand?

Bulk order high-volume uniform rollouts and print uniforms for new hires, replacements and events on demand. Most multi-location businesses benefit from a combination of both.