Add some personality to all your products with roll labels.

  • 18 size options
  • 5 shape options
  • NEW custom shape option
  • 6 materials available
  • Quantities from 50 to 5000
  • Best for higher quantities

Brand anything & everything
Looking for a stress-free way to create a professional look for bags, boxes, jars, bottles and more? Our custom roll labels are a great option for businesses working with higher-volume inventories. Quality, convenience and cost-effectiveness – all rolled into one.

For indoor or outdoor use
You can choose from an assortment of materials, shapes and finishes. Whether you’re looking for labels to stick on dry goods or liquids, we’ve got you covered – click on the Options section for more information. And with your labels arriving coiled around a roll, they’re convenient to use – and to store within smaller spaces.

Easy design experience
Explore our assortment of fully customizable design options. Once you’ve found a favorite, make it yours by adding all your custom touches. (Have your own design? We’ll print that, too.) Then we’ll take care of the rest, professionally printing your design onto the material of your choice. Your custom sticker rolls will arrive ready looking great and ready to work.

A roll of label stickers promoting a handmade jewelry business.


2540 Reviews
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Reviewed by 2540 customers

This doesn't look as good in person

Apr 15, 2024 | Haley

Not as nice looking in person as it is made out to be online, also it doesn't give you a realistic idea of how small the lettering ends up being. This was the 1st thing ordered via Vista that we were disappointed in.

Response from Vistaprint Customer Care Team:

We're very sorry about the small font size on the roll labels. We love it when our customers are happy with their shopping experience, so we'd love to make this right for you. We've made the necessary changes and have placed a free reorder for another set of labels. Thank you for bringing the issue to our attention. We truly value and appreciate your business.

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Horrible looking

Apr 11, 2024 | Margaret

The blue pigment is bleeding into the logo with smaller logo (prior to revision) still visible in the background. The replacement is identically bad! If my credit card was charged for the replacement, I will appeal with AMEX. Such poor quality!

Response from Vistaprint Customer Care Team:

We're terribly sorry the replacement order did not fix the issue with the roll labels. Your satisfaction is our number one aim, so this is not the type of experience we want you to have. Because the labels did not fully meet your expectations, we took the necessary actions to make this right, and you should be receiving an email shortly with the details. Also, you were not charged for the replacement order. We appreciate you taking the time to share your feedback. Feel free to contact us at 866-207-4955 for any additional assistance.

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I highly recommend!

Apr 4, 2024 | Olivia

I made custom branded stickers for an event and these turned out amazing. Great quality, color, and easy to read.

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Doesn't stay adhered to round/curved surfaces

Apr 3, 2024 | Business owner

Purchased to put our bike shop info on new bikes we sell. Will not stay adhered to the round tubular shape of bicycle frames no matter what we try. Sticker itself is ok.

Response from Vistaprint Customer Care Team:

We apologize for the inconvenience you've experienced with the adhesion of our stickers to bicycle frames. We appreciate your feedback and understand the importance of ensuring our products meet your needs. To rectify this, we've processed a replacement order for you. You can track the update in your order history, and the new order will be delivered within 3 business days. Your order number will remain the same. The matter will also be shared with the appropriate team for review.

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I won't be getting this item again

Apr 3, 2024 | JENNY

I bought this logo stickers for the past 4 years for my restaurant. and mostly happy with them. But they started being cheap and towards the end of roll, there were less stickers. and this recent delivery was the worst quality of all. I ordered same price, same quality and same amount as usual. this batch the sticker was so so thin, and it's hard to peel it from the roller due to bad quality. it's such a time wasting when it's busy and we are trying to peel the logo sticker and it rips together with the white part. sucks.... real disappointment. waste of money.

Response from Vistaprint Customer Care Team:

We sincerely apologize for the error with the Roll Labels order. Thankfully, you recently spoke with and received help from one of our Vista representatives regarding the same issue. Thank you for contacting us and allowing us to assist you.

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Displaying Reviews 1-5

VistaPrint offers Roll Labels design templates in assorted styles.

Design Services

Our professional designers can help create the look you want.
Printed Product Design