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Roll Labels

New low priceNew options
Take your branding to the next level with professional roll labels designed for high-volume use. Available on single- or multi-column rolls.
Important: Learn more about our new single- & multi-column roll styles below.
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Add some personality to all your products with roll labels.

  • More material, finish & roll style options
  • 19 sizes, including custom
  • 9 shapes, including custom
  • 9 materials
  • Multiple finish options, including anti-scratch
  • Quantities from 50 to 50,000
  • Best for higher quantities

Single- & multi-column roll styles

You can choose from 2 roll styles: single- or multi-column. Single-column rolls have one column of stickers and work with both automatic and manual applicators. Roll size is based on your label size, so depending on how many you order, your stickers may arrive on multiple rolls. Multi-column rolls have multiple columns per roll and are compatible with manual applicators. They’re always delivered on one 12.5-inch roll, so everything arrives on a single roll. The number of columns depends on the size and shape of your stickers.

Brand anything & everything

Looking for a stress-free way to create a professional look for bags, boxes, jars, bottles and more? Our custom roll labels are a great option for businesses working with higher-volume inventories. Quality, convenience and cost-effectiveness – all rolled into one.

For indoor or outdoor use

You can choose from an assortment of materials, shapes, sizes and finishes – including custom shapes and sizes. You can also choose from multiple roll styles, with slit rolls featuring one sticker per row, cut to the size of your stickers, and single rolls featuring multiple stickers per row. Whether you’re looking for labels to stick on dry goods or liquids, we’ve got you covered – click on the Options section for more information. And with your labels arriving coiled around a roll, they’re convenient to use – and to store within smaller spaces.

Easy design experience

Explore our assortment of fully customizable design options. Once you’ve found a favorite, make it yours by adding all your custom touches, including selecting a single- or multi-column roll. For labels with a specific unwind direction, choose that option before checkout. (Have your own design? We’ll print that, too.) Then we’ll take care of the rest, professionally printing your design onto the material of your choice, and adding an optional anti-scratch finish. Your custom labels will arrive looking sharp, vibrant and ready to roll.

VistaPrint offers Roll Labels design templates in assorted styles.
A single-column roll of gold plastic oval labels from a flower company.

Reviews

(8093 reviews)
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Reviewed by 8093 customers

Printed off center
Sep 13, 2026 | Wafa | 🇺🇸 United States |
Verified Buyer
Even if you design these stickers properly, they are printed off center. A waste of money.
Response from Vistaprint Customer Care Team:
Thank you for bringing this to our attention. We acknowledge your review and are sincerely sorry to hear that your Roll Labels were printed off-center. To ensure your satisfaction, we have processed a replacement at no cost to you, which will be fulfilled under your original order number. An email with tracking details will be sent to you as soon as your order ships out. Please feel free to dispose of or recycle the misprinted stickers you received. We appreciate your patience and look forward to getting your replacement delivered properly.

Wonderful
Sep 12, 2026 | Beth P. | 🇺🇸 United States |
Verified Buyer
My grandchildren are going to love these stickers!

Great
Sep 12, 2026 | jese e. | 🇺🇸 United States |
Verified Buyer
I like the finishes and the delivery.

A quick fix !
Sep 12, 2026 | James H. | 🇺🇸 United States |
Verified Buyer
I was having trouble getting our logo centered in the frame for a round sticker. I called a Vistaprint rep. They fixed it quickly. A few days later our logo stickers arrived. They look great!

All Very Good
Sep 12, 2026 | Neal C. | 🇺🇸 United States |
Verified Buyer
Business cards and stickers.

Displaying Reviews 1-5
Frequently asked questions

Single-column rolls have one column of stickers and work with both automatic and manual applicators. Because roll size is based on your sticker size, your order may arrive on multiple rolls. Multi-column rolls have multiple columns and are designed for manual applicators. They’re always delivered on one 12.5-inch roll, so your order will arrive on a single roll. The number of columns varies based on your sticker size and shape.

Roll labels are a great option for large quantities. And since they’re on a roll, they don’t take up a lot of space – you can tuck them away when you’re done.

We offer 6 material options for our custom roll labels. For a description and use cases for each, head on over to our Product Options section for more details.

It’s easy – simply peel and stick. Then roll the 3" core around to grab your next label and repeat.

Yes, we now offer both custom shapes and custom sizes for our sticker rolls, as well as 18 standard size options.

If you’re looking to design your own label and upload it to our site, take a look at our Specs & Templates section for more information. You can also use our design studio to customize one of our pre-made templates – we'll walk you through the process as you go.

Yes, you can print your roll labels to unwind in a specific direction. Once you are happy with your label design simply select the unwind direction option right before checkout.