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Roll Labels

New low priceNew options
The roll labels you love, now for less
Take your branding to the next level with professional roll labels designed for high-volume use. Available on single- or multi-column rolls.
Important: Learn more about our new single- & multi-column roll styles below.
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Add some personality to all your products with roll labels.

  • NEW: Custom sizes and roll styles available
  • 19 size options – custom size available
  • 5 shape options – custom shape available
  • 6 materials available
  • Quantities from 50 to 5,000
  • Best for higher quantities

Single- & multi-column roll styles

You can choose from 2 roll styles: single- or multi-column. Single-column rolls have one column of stickers and work with both automatic and manual applicators. Roll size is based on your label size, so depending on how many you order, your stickers may arrive on multiple rolls. Multi-column rolls have multiple columns per roll and are compatible with manual applicators. They’re always delivered on one 12.5-inch roll, so everything arrives on a single roll. The number of columns depends on the size and shape of your stickers.

Brand anything & everything

Looking for a stress-free way to create a professional look for bags, boxes, jars, bottles and more? Our custom roll labels are a great option for businesses working with higher-volume inventories. Quality, convenience and cost-effectiveness – all rolled into one.

For indoor or outdoor use

You can choose from an assortment of materials, shapes, sizes and finishes – including custom shapes and sizes. You can also choose from multiple roll styles, with slit rolls featuring one sticker per row, cut to the size of your stickers, and single rolls featuring multiple stickers per row. Whether you’re looking for labels to stick on dry goods or liquids, we’ve got you covered – click on the Options section for more information. And with your labels arriving coiled around a roll, they’re convenient to use – and to store within smaller spaces.

Easy design experience

Explore our assortment of fully customizable design options. Once you’ve found a favorite, make it yours by adding all your custom touches, including selecting a single- or multi-column roll. For labels with a specific unwind direction, choose that option before checkout. (Have your own design? We’ll print that, too.) Then we’ll take care of the rest, professionally printing your design onto the material of your choice. Your custom sticker rolls will arrive ready looking great and ready to work.

VistaPrint offers Roll Labels design templates in assorted styles.
A single-column roll of gold plastic oval labels from a flower company.

Reviews

(7727 reviews)
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Reviewed by 7727 customers

creating custom step and repeats
Jul 11, 2026 | nyla h. |
Verified Buyer
During my first attempts at designing this online myself ( as someone wh is NOT tech savvy), I struggled to say the least, BUT i was able to ask for help using the chat function and was able to get the help i needed to create the design I wanted. bought, loved, used muslitple times for their purpose and will be used more in the future. Working with a second nonprofit that needed similar step and repeats, I was able to easily edit my first design and reorder them with ease. Ill also note, i do due diligence to find the simplest but also cost effective online vendor, and after spending some time, vista print was the cheapest for these Thanks vista print. V happy with the outcome.

Best service!
Jul 11, 2026 | Brandon R. |
Verified Buyer
Love this company! I made a mistake with my initial order and they were able to step in and correct it. Thanks VistaPrint!

Roll label stickers
Jul 10, 2026 | Jennifer A. |
Verified Buyer
The stickers I ordered were perfect and true to the proof when I created them through Vista Print.

Very Pleased
Jul 10, 2026 | Neva F. |
Verified Buyer
Love the colors, and they stay on the metal very well! Thank you

Holographic stickers-great!
Jul 10, 2026 | Connecticut T. |
Verified Buyer
These look great, will be additional advertising for us, definitely will draw attention and hopefully catch eyes!!

Displaying Reviews 1-5
Frequently asked questions

Single-column rolls have one column of stickers and work with both automatic and manual applicators. Because roll size is based on your sticker size, your order may arrive on multiple rolls. Multi-column rolls have multiple columns and are designed for manual applicators. They’re always delivered on one 12.5-inch roll, so your order will arrive on a single roll. The number of columns varies based on your sticker size and shape.

Roll labels are a great option for large quantities. And since they’re on a roll, they don’t take up a lot of space – you can tuck them away when you’re done.

We offer 6 material options for our custom roll labels. For a description and use cases for each, head on over to our Product Options section for more details.

It’s easy – simply peel and stick. Then roll the 3" core around to grab your next label and repeat.

Yes, we now offer both custom shapes and custom sizes for our sticker rolls, as well as 18 standard size options.

If you’re looking to design your own label and upload it to our site, take a look at our Specs & Templates section for more information. You can also use our design studio to customize one of our pre-made templates – we'll walk you through the process as you go.

Yes, you can print your roll labels to unwind in a specific direction. Once you are happy with your label design simply select the unwind direction option right before checkout.

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  • United States