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Roll Labels

New Options Available
Take your branding to the next level with professional roll labels designed for high-volume use. Custom shapes & sizes available on single or slitted rolls.
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Free Business Sample Kit

Pre-printed Free Business Sample Kit

Get your hands on samples before you buy.

  • Here’s what’s included:
  • Business Cards
  • Postcards
  • Brochures
  • Roll Labels
  • Presentation Folder
  • Door Hanger
  • Rack Card




Add some personality to all your products with roll labels.

  • NEW: custom sizes and single rolls available
  • 19 size options – custom size available
  • 5 shape options – custom shape available
  • 6 materials available
  • Quantities from 50 to 5,000
  • Best for higher quantities

Brand anything & everything

Looking for a stress-free way to create a professional look for bags, boxes, jars, bottles and more? Our custom roll labels are a great option for businesses working with higher-volume inventories. Quality, convenience and cost-effectiveness – all rolled into one.

For indoor or outdoor use

You can choose from an assortment of materials, shapes, sizes and finishes – including custom shapes and sizes.You can also choose between a full, single roll or slitted roll cut to the size of your stickers, depending on how many you need. Whether you’re looking for labels to stick on dry goods or liquids, we’ve got you covered – click on the Options section for more information. And with your labels arriving coiled around a roll, they’re convenient to use – and to store within smaller spaces.

Easy design experience

Explore our assortment of fully customizable design options. Once you’ve found a favorite, make it yours by adding all your custom touches, including our new single or slitted roll options. For labels with a specific unwind direction, choose that option before checkout. (Have your own design? We’ll print that, too.) Then we’ll take care of the rest, professionally printing your design onto the material of your choice. Your custom sticker rolls will arrive ready looking great and ready to work.

VistaPrint offers Roll Labels design templates in assorted styles.
A slightly unravelled roll of circular labels, with a simple black and gold logo.

Reviews

(6951 reviews)
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Reviewed by 6951 customers

Not like before
Mar 25, 2026 | Blair E. |
Verified Buyer
The color is so off. It’s dull, not vibrant. It’s not that glossy. I’m disappointed and stuck with them.
Response from Vistaprint Customer Care Team:
We sincerely appreciate you sharing your feedback about the Roll Labels you received. We understand how important vibrant color and a glossy finish are for your packaging, and we’re sorry to hear that this order did not meet your expectations compared to previous ones. Looking at your account under the registered email address used for this review, we see only one order listed in your Order History: https://www.vistaprint.com/oh/. Since you mentioned that the labels were not like before, it’s possible there was a prior order for the same product that we can compare against. To help us investigate further, we kindly ask that you provide clear photos showing the color quality concerns, along with the photo and order number of the previous set if available. This will allow us to review the differences and work toward the best possible resolution. Your feedback will also be shared with our product team to support ongoing improvements. If your request is urgent or you’d prefer to speak directly with a representative, our Customer Support team is available at 1‑866‑207‑4955. You can also visit our Help Center for real‑time support: https://www.vistaprint.com/customer-care/help-center/ We value your input and look forward to assisting you further.
Not like before
Mar 25, 2026 | Blair E. |
Verified Buyer
The color is so off. It’s dull, not vibrant. It’s not that glossy. I’m disappointed and stuck with them.
Response from Vistaprint Customer Care Team:
We sincerely appreciate you sharing your feedback about the Roll Labels you received. We understand how important vibrant color and a glossy finish are for your packaging, and we’re sorry to hear that this order did not meet your expectations compared to previous ones. Looking at your account under the registered email address used for this review, we see only one order listed in your Order History: https://www.vistaprint.com/oh/. Since you mentioned that the labels were not like before, it’s possible there was a prior order for the same product that we can compare against. To help us investigate further, we kindly ask that you provide clear photos showing the color quality concerns, along with the photo and order number of the previous set if available. This will allow us to review the differences and work toward the best possible resolution. Your feedback will also be shared with our product team to support ongoing improvements. If your request is urgent or you’d prefer to speak directly with a representative, our Customer Support team is available at 1‑866‑207‑4955. You can also visit our Help Center for real‑time support: https://www.vistaprint.com/customer-care/help-center/ We value your input and look forward to assisting you further.

arrived right on time
Mar 24, 2026 | Mac D. |
Verified Buyer
vey fast and high quality!
arrived right on time
Mar 24, 2026 | Mac D. |
Verified Buyer
vey fast and high quality!

Stickers
Mar 24, 2026 | valarie m. |
Verified Buyer
To be place in the inside cover of our books
Stickers
Mar 24, 2026 | valarie m. |
Verified Buyer
To be place in the inside cover of our books

Custom Gold Foil Label
Mar 24, 2026 | Robert G. |
Verified Buyer
Custom Gold Foil Label went Down in Quality. I would order again if you went back to previous labels.
Response from Vistaprint Customer Care Team:
Thanks for your review. We’re sorry to hear that the Custom Gold Foil Labels did not meet your expectations this time. We understand your concern regarding the quality. To help us review the issue further, could you please reply to this email with more details about the concern and a photo of the labels? This will allow us to better understand what happened and assist you accordingly.
Custom Gold Foil Label
Mar 24, 2026 | Robert G. |
Verified Buyer
Custom Gold Foil Label went Down in Quality. I would order again if you went back to previous labels.
Response from Vistaprint Customer Care Team:
Thanks for your review. We’re sorry to hear that the Custom Gold Foil Labels did not meet your expectations this time. We understand your concern regarding the quality. To help us review the issue further, could you please reply to this email with more details about the concern and a photo of the labels? This will allow us to better understand what happened and assist you accordingly.

Most recent purchase
Mar 24, 2026 | William Q. |
Verified Buyer
I've used Vista Print since 2018 (as of this writing that's a little over 8 years). This is the first time I've ordered roll labels and they turned out exactly to spec. They look great! Sam, Sinopa Publishing
Most recent purchase
Mar 24, 2026 | William Q. |
Verified Buyer
I've used Vista Print since 2018 (as of this writing that's a little over 8 years). This is the first time I've ordered roll labels and they turned out exactly to spec. They look great! Sam, Sinopa Publishing

Displaying Reviews 1-5

Frequently asked questions

Roll labels are a great option for large quantities. And since they’re on a roll, they don’t take up a lot of space – you can tuck them away when you’re done.

We offer 6 material options for our custom roll labels. For a description and use cases for each, head on over to our Product Options section for more details.

It’s easy – simply peel and stick. Then roll the 3" core around to grab your next label and repeat.

Yes, we now offer both custom shapes and custom sizes for our sticker rolls, as well as 18 standard size options.

If you’re looking to design your own label and upload it to our site, take a look at our Specs & Templates section for more information. You can also use our design studio to customize one of our pre-made templates – we'll walk you through the process as you go.

Yes, you can print your roll labels to unwind in a specific direction. Once you are happy with your label design simply select the unwind direction option right before checkout.

The difference comes down to how the labels are arranged across the roll. A slitted roll is cut so the roll matches the width of one sticker, giving you a single row of labels across the roll. A single roll keeps the full roll width (33 cm) and can include multiple rows of labels side by side. Slitted rolls are typically best if you’re applying labels by hand or using equipment that requires a single row, while single rolls are a good option if you simply want more labels on each roll.

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