Add some personality to all your products with roll labels.

  • 18 size options
  • 5 shape options
  • NEW custom shape option
  • 6 materials available
  • Quantities from 50 to 5000
  • Best for higher quantities

Brand anything & everything
Looking for a stress-free way to create a professional look for bags, boxes, jars, bottles and more? Our custom roll labels are a great option for businesses working with higher-volume inventories. Quality, convenience and cost-effectiveness – all rolled into one.

For indoor or outdoor use
You can choose from an assortment of materials, shapes and finishes. Whether you’re looking for labels to stick on dry goods or liquids, we’ve got you covered – click on the Options section for more information. And with your labels arriving coiled around a roll, they’re convenient to use – and to store within smaller spaces.

Easy design experience
Explore our assortment of fully customizable design options. Once you’ve found a favorite, make it yours by adding all your custom touches, including our new unwind direction printing. (Have your own design? We’ll print that, too.) Then we’ll take care of the rest, professionally printing your design onto the material of your choice. Your custom sticker rolls will arrive ready looking great and ready to work.

A roll of label stickers promoting a handmade jewelry business.


2664 Reviews
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Ease of Design
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Product Value

Reviewed by 2664 customers

I will be ordering these labels again.

Jul 10, 2024 | Montinique | Verified Buyer

I labeled my shampoo and conditioner bottles (I am a hairstylist). Surprisingly, the labels have held up wonderfully despite the excessive water use.

i would by this product again

Jul 9, 2024 | Sev | Verified Buyer

perfect print! good quality

I would buy again

Jul 8, 2024 | Tricia | Verified Buyer

just as I ordered!

They look amazing but are very transparent

Jul 7, 2024 | mk3eep

I ordered these to put my logo on fiber products I sell. The other labels show through completely. I have been super happy with Vista Print for business cards but these, for the price they cost, disappointed me.

Response from Vistaprint Customer Care Team:

We're pleased to hear that you're happy with the quality of the print on labels ordered and are sorry the quality of the product itself did not meet your expectations. We'll have this feedback shared with the relevant team.

Product Quality
Product Value
Ease of Design

Definitely would buy again

Jul 4, 2024 | Tye | Verified Buyer


Displaying Reviews 1-5

VistaPrint offers Roll Labels design templates in assorted styles.

Design Services

Our professional designers can help create the look you want.
Printed Product Design