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Mailing Services

Find the perfect mailing option for your business, from complete end-to-end service to flexible options where you take the lead.

You design it. We mail it.

Direct Mail

The most hands-off option for getting your message in front of people. We handle the entire process, from printing to addressing to delivery.

Shop Direct Mail Services

How does direct mail work?

Direct mail overview
Upload your own design or use our templates, use a mailing list to target specific customers, and enjoy discounted postage rates.
What you do
Design your marketing materials, select your mailing list, and approve the final design. You're done – we take it from there.
What we do
We print your materials, address them, apply postage at our discounted rate, and mail everything to the post office.
Postcards (& more to come)
Direct mail is available with a variety of postcard options, and we have more products coming soon!
Creating a mailing list with us
Tell us your ideal customer using our filters, and we'll generate a mailing list of real people in your market ready to engage.
Uploading your own mailing list
Already have a customer list? Perfect. Upload your contacts, and we'll handle printing, addressing, and post office delivery for you.
Using a saved list
Running a repeat campaign, or a new one in the same market? Launch it faster by using a list you've already created with us.
Expert support
Need a hand? Reach out to our care team for help with everything from designing to setting up a mailing list.

We print & bundle it. You drop it off.

Every Door Direct Mail®

Want broader reach at a lower cost? EDDM® lets us handle the printing and preparation while you manage the final mailing step. It's a cost-effective way to reach entire neighborhoods without using a mailing list.

Shop Every Door Direct Mail®

How does EDDM® work?

EDDM® overview
You select the routes, we print and bundle according to USPS specs, and you drop them off at the post office.
What you do
Select the ZIP codes and routes you want to reach. Once you’ve received your order, drop them off at your local post office.
What we do
We design USPS-compliant templates, print your postcards, bundle everything to USPS specifications, and send them to you.
When EDDM® makes sense
EDDM® is ideal anytime location trumps demographics, like reaching out to a new area or promoting a local offer.
Partial service, lower cost
Because you handle the mailing, you’ll save on your order, while we ensure your design is crisp & USPS-compliant.
USPS-compliant templates
We offer EDDM® templates that meet USPS requirements, so you don't have to worry about size, format, or addressing standards.
USPS-compliant design assistance
Got your own design you want to use? We’ll help you throughout the design process to ensure it meets all of USPS’ standards.
Broader reach
EDDM® is great for canvassing a specific area, like an entire ZIP code, addresses near a new location.

We address. You stamp & send.

Free Addressing Service

Prefer to keep things simple? Just give us your mailing list, and we’ll print the addresses onto your envelopes. You add stamps and mail. Sorted.

Shop Free Addressing Service

How does free addressing work?

Addressing made simple
You provide your mailing list, we professionally print your addresses directly onto your envelopes.
You control everything else
You choose when and how you drop them off at the post office, keeping you in control of your mailing timeline.
Ideal for smaller or personal orders
Free addressing is ideal when you have a curated list of recipients, from small campaigns to Christmas card lists.
No minimum orders
There are no bulk requirements, so you can order as many or as few as you need, whether that's 25 people or 250.

Direct Mail vs. EDDM®

2 ways to send your mail – but what’s the difference?

Audience reach
Direct mail advertising targets specific audiences based on demographics, location, interests, and more – giving you precision reach. EDDM® reaches broader geographic areas and entire neighborhoods without needing a mailing list. Both approaches work; it just depends on whether you want to target specific people or a specific area.

Mailing: Here's what we handle (and what you handle)
With direct mail, we handle everything – addresses are added from your mailing list, postage is included at our discounted USPS rate, we mail your order, going straight from us to customer mailboxes. You never touch the product. With EDDM®, we print and bundle to USPS specs, then ship to you. You drop the pre-bundled packages at your local post office and pay standard USPS rates at drop-off.

Which is right for me?

This depends on your budget, timeline, and how hands-on you want to be. Direct mailing helps with reaching a specific audience, while we handle everything – you just create a mailing list, design and approve. EDDM® helps with canvassing a specific area and puts you in control of the final mailing-out step. Not sure which fits your needs? Chat, call or email us – our team is here to help.

Reach your customers, your way, with VistaPrint's direct mail services.

Want to put your message directly in customers' hands? Direct mail works – and VistaPrint makes it simple. We've got three flexible mailing options so you can pick exactly the level of service you need, whether you're a small business owner, nonprofit leader, retail shop, or growing e-commerce brand.

Direct mail marketing services are all about letting us do the heavy lifting. You create the design, we handle everything else – printing, addressing, postage, delivery to the post office. The whole thing. With targeted mailing that reaches audiences based on the demographics, locations, and interests that matter to your business, you get precision results without any of the headaches. Already have a customer list? Upload it. Want us to build one for you? We've got you covered. Used VistaPrint before? Reload your saved list and get going faster.

EDDM® (Every Door Direct Mail®) is your move if you want to reach entire neighborhoods affordably. You pick the ZIP codes and routes, we handle printing and bundling to USPS specs, and you drop everything at your local post office. It's perfect for new market launches, local promotions, or hitting whole communities without needing a mailing list. We'll even provide USPS-compliant templates and design help so your postcards are ready to go.

Free addressing keeps things simple and puts you in control. You bring the list, we print addresses on your envelopes, and you handle postage and mailing whenever it works for you. No minimum orders, no pressure – perfect for personal campaigns, thank-you mailings, small businesses, nonprofits, or anyone wanting flexibility.

Ready to mail? Let's get started.

Frequently asked questions

The right service for you depends on how you’d like to reach your customers, and how much you want VistaPrint to do for you.

Direct Mail is your best bet if you're targeting customers by geography, income or interests, or if you want VistaPrint to handle everything from printing to mailbox delivery.

Every Door Direct Mail® is ideal if you want to reach every address in surrounding neighborhoods with a local promotion, offering broader geographic reach at a lower cost per piece.

Free addressing is best when you have a specific list of people you want to reach, either with a small campaign or promotion, or a personal mailout.

Turnaround time depends on a few factors. You can check the shipping calculator while you’re designing or at checkout to get a better estimate based on your mailing type, options and location.

Absolutely. Direct mail and free addressing both accept customer lists you either upload or choose a list you’ve saved with us. EDDM® works differently – instead of a list, you select geographic routes through USPS.

Direct Mail and EDDM® are fully or partially managed by VistaPrint, while free addressing is the most DIY-friendly option.

Direct mail includes: design file review and approval, professional printing on your choice of paper stock, address printing directly on your materials, applying postage (at our discounted USPS rates), and physical delivery to the post office for mailbox delivery to your customers.

Every Door Direct Mail® includes: a library of USPS-compliant templates, design assistance to customize templates, professional printing, bundling according to USPS specifications by route, and us shipping the bundles to you ready for post office drop-off (you pay standard postage).

Free addressing includes: professional address printing on your envelopes, quality assurance to catch errors, and shipping your addressed envelopes to you. You then apply postage (your choice of stamps or metered mail) and mail them yourself.

Absolutely. We offer design services throughout your entire project, from initial concept and creation to revisions and final approval. For EDDM® specifically, we provide expert design assistance to help you create USPS-compliant postcard designs that meet all postal regulations while maximizing visual impact. Whether you need a completely custom design, want to customize one of our templates, or need feedback on your own design files, we're here to help at every step.

Yes. The most effective method is to include a unique coupon code, promo code, or QR code on your mailer that customers can use to respond. This lets you measure exactly how many people responded to your mailing. You can also include a unique landing page URL (like yoursite.com/promo-spring24) that you can track in your website analytics.