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Roll Labels

New options
Take your branding to the next level with professional roll labels designed for high-volume use. Available on single- or multi-column rolls.
Important: Learn more about our new single- & multi-column roll styles below.
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Free Business Sample Kit

Pre-printed Free Business Sample Kit

Get your hands on samples before you buy.

  • Here’s what’s included:
  • Business Cards
  • Postcards
  • Brochures
  • Roll Labels
  • Presentation Folder
  • Door Hanger
  • Rack Card




Add some personality to all your products with roll labels.

  • NEW: Custom sizes and roll styles available
  • 19 size options – custom size available
  • 5 shape options – custom shape available
  • 6 materials available
  • Quantities from 50 to 5,000
  • Best for higher quantities

Single- & multi-column roll styles

You can choose from 2 roll styles: single- or multi-column. Single-column rolls have one column of stickers and work with both automatic and manual applicators. Roll size is based on your label size, so depending on how many you order, your stickers may arrive on multiple rolls. Multi-column rolls have multiple columns per roll and are compatible with manual applicators. They’re always delivered on one 12.5-inch roll, so everything arrives on a single roll. The number of columns depends on the size and shape of your stickers.

Brand anything & everything

Looking for a stress-free way to create a professional look for bags, boxes, jars, bottles and more? Our custom roll labels are a great option for businesses working with higher-volume inventories. Quality, convenience and cost-effectiveness – all rolled into one.

For indoor or outdoor use

You can choose from an assortment of materials, shapes, sizes and finishes – including custom shapes and sizes. You can also choose from multiple roll styles, with slit rolls featuring one sticker per row, cut to the size of your stickers, and single rolls featuring multiple stickers per row. Whether you’re looking for labels to stick on dry goods or liquids, we’ve got you covered – click on the Options section for more information. And with your labels arriving coiled around a roll, they’re convenient to use – and to store within smaller spaces.

Easy design experience

Explore our assortment of fully customizable design options. Once you’ve found a favorite, make it yours by adding all your custom touches, including selecting a single- or multi-column roll. For labels with a specific unwind direction, choose that option before checkout. (Have your own design? We’ll print that, too.) Then we’ll take care of the rest, professionally printing your design onto the material of your choice. Your custom sticker rolls will arrive ready looking great and ready to work.

VistaPrint offers Roll Labels design templates in assorted styles.
A single-column roll of gold plastic oval labels from a flower company.

Reviews

(7484 reviews)
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Reviewed by 7484 customers

Nice but a little darker than expected
Jun 2, 2026 | Kristina M. |
Verified Buyer
This was my second purchase from Vista Print. There was nothing wrong with the product the background came out darker than expected. The online version was little lighter. That said I’d still recommend and now I know how to select the labels next order.
Response from Vistaprint Customer Care Team:
Thank you for your feedback, and we're glad to hear that overall you were happy with the product and would still recommend us. We understand your concern about the background appearing darker than expected compared to the online preview. Based on our review of the design, we can also see that the background is quite dark, which does not provide enough contrast for some of the darker text elements. For future orders, we would recommend adjusting the design by either lightening the background or using lighter text colours to improve visibility and overall appearance.

Stickers
Jun 2, 2026 | Jeff N. |
Verified Buyer
My custom stickers and custom stamp were printed clearly and arrived early.

Great Labels
Jun 2, 2026 | Natalie M. |
Verified Buyer
We love your products and always have a wonderful experience with Vista Print.

Excellent
Jun 2, 2026 | Melissa W. |
Verified Buyer
I have been using these in my business for almost 10 years great quality and value

Bang for your buck but weird
Jun 2, 2026 | Caroline R. |
Verified Buyer
These are great for print quality and you get a lot, but the spacing between them seems wasteful/weird. The 4” ones have about 2” on each side of them so the roll is huge.
Response from Vistaprint Customer Care Team:
Thank you for your feedback, and we're glad to hear you're happy with the print quality and quantity of the roll labels. We understand your concern regarding the spacing around the labels and how it makes the roll appear larger than expected. The spacing is part of the production and roll format specifications used to ensure proper printing, cutting, and dispensing of the labels. We appreciate you taking the time to share your experience and your feedback will be shared with the relevant team for review.

Displaying Reviews 1-5

Frequently asked questions

Roll labels are a great option for large quantities. And since they’re on a roll, they don’t take up a lot of space – you can tuck them away when you’re done.

We offer 6 material options for our custom roll labels. For a description and use cases for each, head on over to our Product Options section for more details.

It’s easy – simply peel and stick. Then roll the 3" core around to grab your next label and repeat.

Yes, we now offer both custom shapes and custom sizes for our sticker rolls, as well as 18 standard size options.

If you’re looking to design your own label and upload it to our site, take a look at our Specs & Templates section for more information. You can also use our design studio to customize one of our pre-made templates – we'll walk you through the process as you go.

Yes, you can print your roll labels to unwind in a specific direction. Once you are happy with your label design simply select the unwind direction option right before checkout.

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