Car wraps are a bold way to introduce your company to thousands of people. An effective design is eye-catching and immediately delivers the most important information about your business.
Drivers have only a few seconds to take in a car wrap design, so great designs strike a balance of being attention-grabbing but not distracting. Read on to learn best practices for how to advertise with car wraps for your business.
Keep It Short
Building name recognition is critical for small businesses. Mosquito Authority’s winning design makes the company name the most prominent aspect of the wrap. There’s no need for other marketing copy. Prospective customers will understand that Mosquito Authority gets rid of the biting bugs. The wrap includes two forms of contact, but the purpose of the design is to get people to remember the company.
Mosquito Authority vehicle wrap: J.Chaushev
In addition to promoting brand awareness through your car wrap, make sure to keep up a strong SEO presence. If your website is the first result when you do a search for your company name, prospective clients will find their way to you, too.
Make It Clear
What if your business name doesn’t clearly tell people what you do? Promoting the name of your company is still top priority, but you’ll need to include a little more information. Take AOMS, a dental practice. The winning design features a brief list of services, like “Wisdom Teeth” and “Extractions,” to clarify what the business does.
AOMS car wrap: Kaya dari Design
Images can add clarity, too. Lulua’s design uses a refreshing light blue palate, swirls and bubbles to make the water delivery service’s truck look like a giant water tank.
Lulua truck wrap: GeorgeLayers
A snazzy design is only good if its message is clear. Make sure people understand who you are and what you do in one glance with words, images or both.
Car wrap design is a perfect opportunity to go big. Think large lettering and bright colors. The more attention-grabbing the design, the better. Remember, drivers have only a few seconds to take in the design. Obvious is good.
Embrace designs that fully wrap over the vehicle, so that the company name and logo are visible from every angle. Standout colors can be another way to draw attention to your car wrap. Innowave Energy’s bright green is a color you don’t see on the road every day, making it more likely that other drivers will take notice.
Car wrap design: Mr. Rious
Beware of Hidden Messages
In one episode of “Modern Family,” a character buys a car wrap to promote his real estate business, complete with a family photo. Unfortunately, the design placement results in a photo of his wife alone on one side of the van, under the words, “I can’t be satisfied.” Callers ask for a date rather than an open house tour.
It’s funny in a TV show, but not if it really happens to your business. Search for “car wrap marketing fail” online and you’ll see that plenty of big-name brands have made embarrassing design mistakes in the placement of text or images. I snorted into my peppermint mocha when I saw that a popular coffee chain “Sucks” when the sliding door is open, obscuring part of the brand name.
To avoid a similar mishap, analyze your company name to see if there are any letter combinations to watch out for. If you sell glasses, for example, make sure the “l” stays with the “a” at all times, including when windows are rolled down or doors are open.
Think About Your Vehicle
The shape of your vehicle can affect the presentation of your design. A great designer will work to make the wrap feel natural on the car. That goal is easier if a business owner’s desired tone for a car or truck wrap fits the vehicle.
Sporty cars look awesome with dynamic shapes and sleek fonts. Unless the idea is to be surprising, a spiky wrecking ball makes more sense on a sturdy truck or van than a cute Volkswagen Beetle.
There are always exceptions to any rule, of course. Pick-up trucks can look fantastic in hot pink! The key for advertising with car wraps is to choose a design that flows with the contours of your vehicle.
Author: Jessica Sillers