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Roll Labels

Take your branding to the next level with professional roll labels designed for high-volume use. Available on single- or multi-column rolls.
Important: Learn more about our new single- & multi-column roll styles below.
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Free Business Sample Kit

Pre-printed Free Business Sample Kit

Get your hands on samples before you buy.

  • Here’s what’s included:
  • Business Cards
  • Postcards
  • Brochures
  • Roll Labels
  • Presentation Folder
  • Door Hanger
  • Rack Card




Add some personality to all your products with roll labels.

  • NEW: Custom sizes and roll styles available
  • 19 size options – custom size available
  • 5 shape options – custom shape available
  • 6 materials available
  • Quantities from 50 to 5,000
  • Best for higher quantities

Single- & multi-column roll styles

You can choose from 2 roll styles: single- or multi-column. Single-column rolls have one column of stickers and work with both automatic and manual applicators. Roll size is based on your label size, so depending on how many you order, your stickers may arrive on multiple rolls. Multi-column rolls have multiple columns per roll and are compatible with manual applicators. They’re always delivered on one 12.5-inch roll, so everything arrives on a single roll. The number of columns depends on the size and shape of your stickers.

Brand anything & everything

Looking for a stress-free way to create a professional look for bags, boxes, jars, bottles and more? Our custom roll labels are a great option for businesses working with higher-volume inventories. Quality, convenience and cost-effectiveness – all rolled into one.

For indoor or outdoor use

You can choose from an assortment of materials, shapes, sizes and finishes – including custom shapes and sizes. You can also choose from multiple roll styles, with slit rolls featuring one sticker per row, cut to the size of your stickers, and single rolls featuring multiple stickers per row. Whether you’re looking for labels to stick on dry goods or liquids, we’ve got you covered – click on the Options section for more information. And with your labels arriving coiled around a roll, they’re convenient to use – and to store within smaller spaces.

Easy design experience

Explore our assortment of fully customizable design options. Once you’ve found a favorite, make it yours by adding all your custom touches, including selecting a single- or multi-column roll. For labels with a specific unwind direction, choose that option before checkout. (Have your own design? We’ll print that, too.) Then we’ll take care of the rest, professionally printing your design onto the material of your choice. Your custom sticker rolls will arrive ready looking great and ready to work.

VistaPrint offers Roll Labels design templates in assorted styles.
A single-column roll of gold plastic oval labels from a flower company.

Reviews

(7388 reviews)
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Reviewed by 7388 customers

Love
May 21, 2026 | JULIE G. |
Verified Buyer
Perfect for our office. Great size. Brady to use.

Great Stickers!
May 21, 2026 | Lissett H. |
Verified Buyer
I have ordered these stickers twice and love how they look on the cups we use. These stickers stay on very well, which is a huge plus since we serve drinks that have ice in them. Took off a star because we get a few defective stickers in each roll.

Amazing! They turned out better
May 21, 2026 | Tristan M. |
Verified Buyer
Amazing! They turned out better than I expected

Much smaller than I had hoped for.
May 20, 2026 | Mark C. |
Verified Buyer
This is literally the first time I've ever not been completly blown away. The colors weren't as bold as I had hoped for and they were just too small for my needs. That part is on me.
Response from Vistaprint Customer Care Team:
Thank you for your feedback, and we’re sorry to hear the labels were smaller and less bold than you had hoped for. We appreciate your understanding regarding the size selection, however we’d like to take a closer look at the colour concern. Could you please reply to this email with a photo of the label showing the issue? As it relates to sizing, we currently offer 19 different size options, along with custom size options, which may better suit your needs for future orders.

Tiny words on little sticker
May 20, 2026 | Amy B. |
Verified Buyer
1x1 - They are so tiny… I should have ordered bigger to read the words.
Response from Vistaprint Customer Care Team:
Thank you for sharing your feedback on your Roll Labels on Sheets. We are glad to know that your order arrived as expected, and we appreciate your comments about the size appearing smaller than anticipated. Upon reviewing your order, we can confirm that the 1" x 1" circle size, the smallest available option, was selected during the design process. This compact format can sometimes feel limiting, especially for designs with detailed artwork or text. On our product page https://www.vistaprint.com/labels-stickers/roll-labels, you’ll find seven additional size options, including larger formats up to 5" x 5". As you adjust the size and shape, the preview image updates to reflect the actual dimensions, helping guide your design choices more clearly. We recommend double‑checking the product page specifications, including the FAQ section, to ensure that you are going to receive your products as expected. If you’d like assistance in selecting the right size or layout for future orders, our Customer Support team is available at 1‑866‑207‑4955, or you can visit our Help Center for real‑time support: https://www.vistaprint.com/customer-care/help-center/. Your feedback is valuable to us, and we will share your comments with our team to help improve clarity and product guidance. We truly appreciate your input and look forward to providing you with an even better experience on your next project.

Displaying Reviews 1-5

Frequently asked questions

Single-column rolls have one column of stickers and work with both automatic and manual applicators. Because roll size is based on your sticker size, your order may arrive on multiple rolls. Multi-column rolls have multiple columns and are designed for manual applicators. They’re always delivered on one 12.5-inch roll, so your order will arrive on a single roll. The number of columns varies based on your sticker size and shape.

Roll labels are a great option for large quantities. And since they’re on a roll, they don’t take up a lot of space – you can tuck them away when you’re done.

We offer 6 material options for our custom roll labels. For a description and use cases for each, head on over to our Product Options section for more details.

It’s easy – simply peel and stick. Then roll the 3" core around to grab your next label and repeat.

Yes, we now offer both custom shapes and custom sizes for our sticker rolls, as well as 18 standard size options.

If you’re looking to design your own label and upload it to our site, take a look at our Specs & Templates section for more information. You can also use our design studio to customize one of our pre-made templates – we'll walk you through the process as you go.

Yes, you can print your roll labels to unwind in a specific direction. Once you are happy with your label design simply select the unwind direction option right before checkout.

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