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Roll Labels

New Custom Size Option
Take your branding to the next level with professional roll labels designed for high-volume use. Custom shapes & sizes available.
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Add some personality to all your products with roll labels.

  • NEW: custom sizes available
  • 19 size options – custom size available
  • 5 shape options – custom shape available
  • 6 materials available
  • Quantities from 50 to 5,000
  • Best for higher quantities

Brand anything & everything

Looking for a stress-free way to create a professional look for bags, boxes, jars, bottles and more? Our custom roll labels are a great option for businesses working with higher-volume inventories. Quality, convenience and cost-effectiveness – all rolled into one.

For indoor or outdoor use

You can choose from an assortment of materials, shapes, sizes and finishes – including custom shapes and sizes. Whether you’re looking for labels to stick on dry goods or liquids, we’ve got you covered – click on the Options section for more information. And with your labels arriving coiled around a roll, they’re convenient to use – and to store within smaller spaces.

Easy design experience

Explore our assortment of fully customizable design options Once you’ve found a favorite, make it yours by adding all your custom touches and unwind direction printing. For labels with a specific unwind direction, choose that option before checkout. (Have your own design? We’ll print that, too.) Then we’ll take care of the rest, professionally printing your design onto the material of your choice. Your custom sticker rolls will arrive ready looking great and ready to work.

VistaPrint offers Roll Labels design templates in assorted styles.
A slightly unravelled roll of circular labels, with a simple black and gold logo.

Reviews

(6764 reviews)
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Reviewed by 6764 customers

Stickers are good quality, printed a little washed out.
Mar 4, 2026 | Alice C. |
Verified Buyer
I've printed a number of things from Vistaprint and the color fidelity has always been quite good. I tried glossy stickers for the first time and the color was a little washed out. Perhaps the gloss finish didn't absorb the colors enough? Overall, though, the sticker quality is good and the turnaround time was faster than estimated.
Response from Vistaprint Customer Care Team:
We’re glad to hear that you are happy with the overall quality of your roll labels and the fast turnaround, though we understand your concern about the colors appearing a little washed out. To help us investigate this further, please reply to this email with clear photos showing the areas of concern on the received labels. This will allow us to compare your submitted design with the print outcome and determine the best way to assist you. We appreciate your cooperation and look forward to helping resolve this matter. If your request is urgent and you need an immediate solution, please reach out to our Customer Support team via 1.866.207.4955.
Stickers are good quality, printed a little washed out.
Mar 4, 2026 | Alice C. |
Verified Buyer
I've printed a number of things from Vistaprint and the color fidelity has always been quite good. I tried glossy stickers for the first time and the color was a little washed out. Perhaps the gloss finish didn't absorb the colors enough? Overall, though, the sticker quality is good and the turnaround time was faster than estimated.
Response from Vistaprint Customer Care Team:
We’re glad to hear that you are happy with the overall quality of your roll labels and the fast turnaround, though we understand your concern about the colors appearing a little washed out. To help us investigate this further, please reply to this email with clear photos showing the areas of concern on the received labels. This will allow us to compare your submitted design with the print outcome and determine the best way to assist you. We appreciate your cooperation and look forward to helping resolve this matter. If your request is urgent and you need an immediate solution, please reach out to our Customer Support team via 1.866.207.4955.

Great for vases!
Mar 3, 2026 | Kasha D. |
Verified Buyer
I love these waterproof labels for my flower vases. They stay on well and look great!!
Great for vases!
Mar 3, 2026 | Kasha D. |
Verified Buyer
I love these waterproof labels for my flower vases. They stay on well and look great!!

Stickers galore
Mar 3, 2026 | Denise S. |
Verified Buyer
Our stickers arrived ahead of schedule. Thank you! They are super sticky and the image is just what I sent in PDF form.
Stickers galore
Mar 3, 2026 | Denise S. |
Verified Buyer
Our stickers arrived ahead of schedule. Thank you! They are super sticky and the image is just what I sent in PDF form.

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Mar 3, 2026 | Lisa S. |
Verified Buyer
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Mar 3, 2026 | Lisa S. |
Verified Buyer
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Label defect
Mar 3, 2026 | Joseph D. |
Verified Buyer
I’m giving this 3 stars due to getting my labels and having a defect immediately from the get go! However I did contact customer support and they were able to get me a new roll printed that day!
Response from Vistaprint Customer Care Team:
Thank you for your feedback. We’re sorry to hear that you experienced a defect with your labels right from the start; we understand how frustrating that can be. That said, we’re glad our customer support team was able to assist you quickly and arrange for a new roll to be printed the same day. We truly appreciate you sharing your experience.
Label defect
Mar 3, 2026 | Joseph D. |
Verified Buyer
I’m giving this 3 stars due to getting my labels and having a defect immediately from the get go! However I did contact customer support and they were able to get me a new roll printed that day!
Response from Vistaprint Customer Care Team:
Thank you for your feedback. We’re sorry to hear that you experienced a defect with your labels right from the start; we understand how frustrating that can be. That said, we’re glad our customer support team was able to assist you quickly and arrange for a new roll to be printed the same day. We truly appreciate you sharing your experience.

Displaying Reviews 1-5

Frequently asked questions

Roll labels are a great option for large quantities. And since they’re on a roll, they don’t take up a lot of space – you can tuck them away when you’re done.

We offer 6 material options for our custom roll labels. For a description and use cases for each, head on over to our Product Options section for more details.

It’s easy – simply peel and stick. Then roll the 3" core around to grab your next label and repeat.

Yes, we now offer both custom shapes and custom sizes for our sticker rolls, as well as 18 standard size options.

If you’re looking to design your own label and upload it to our site, take a look at our Specs & Templates section for more information. You can also use our design studio to customize one of our pre-made templates – we'll walk you through the process as you go.

Yes, you can print your roll labels to unwind in a specific direction. Once you are happy with your label design simply select the unwind direction option right before checkout.

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