Ideas & Advice

A new year means fresh chances to rethink your branding, and design trends are one of the most effective ways […]

Colors set the mood for everything from your website and digital marketing to your packaging and storefront. That’s why keeping […]

As we look toward what the biggest design and marketing trends will be for the new year, one of the […]

We chatted with Tristan LeBreton, Creative Director at 99designs by Vista, for his insights into how small business owners can […]

The principles of design are the rules you must follow to create an effective and attractive design composition. The fundamental […]

You’re trying to explain your brand vision to a designer, client or printer. You know you want something bold but […]

If you’ve ever looked at a flyer and wondered why it felt kind of… off…  you were probably reacting to […]

We’ve rounded up everything you need to know about Pantone Color of the Year 2025: Mocha Mousse. Join us to […]

Promotional products are a must-have for any marketing toolkit. Whether you’re looking to build connections with customers, expand your revenue […]

A new year brings new opportunities for everyone…especially small business owners. And Jack Eller, owner and designer of Jack Eller Studio, is ready to take his jewelry brand to the next level.

What is growth marketing? Growth marketing aims to sustainably grow a business over time, rather than overtly drive sales. Put […]

Packaging does more than protect what you sell, it shapes a customer’s first impression, their unboxing moment and how they […]

Stickers are amazingly versatile tools for promoting your brand. You probably showcase your branding on your essential marketing materials, like […]

Hiring an employee is a major step for a small business owner. When you decided to start your business, you […]

Fundraising isn’t just about collecting money—it’s the heartbeat that keeps nonprofits alive and kicking. It fuels our missions, keeps the […]

Whether you’re a bricks-and-mortar store or an online retailer, knowing how to grow your business online is a must in […]

Are you finally opening up a pet grooming shop, launching a boutique or making that bakery dream happen? Congrats! Deciding […]

Starting a small business can feel isolating. Growing a company often requires you to wear many hats and work long […]

In Missoula, Montana, Runner’s Edge takes building customer loyalty seriously. Very seriously. Each holiday season, the running specialty store sends […]

Figuring out how to start a retail business is a big undertaking, but it can be incredibly rewarding to see […]

Getting the ball rolling on your new small business idea is an exciting time. Ideas are flowing, tasks are lining […]

A good business name should embody your brand. It should be memorable. And it should remind your customers and employees […]

Americans order from restaurants all week, in all sorts of ways. But with prices rising and income growth slowing, diners […]

The custom stamp is the single most cost-effective tool for physical branding – from packaging and labels to loyalty cards […]

The Brand Identity Prism, also referred to as Kapferer’s Brand Identity Prism, is a well-known marketing model that visualizes the […]

A brand style guide keeps your brand from feeling like it changes its personality every time you post, print or […]

Many small businesses do their best to stay consistent, yet tiny mismatches slip through – a slightly off shade on […]

Branding may feel complicated, but the big idea is simple. Brand equity is the reputation-powered value that adds to what […]

Brand identity is the special sauce that makes your business instantly recognizable and memorable. Just like your personal identity makes […]