Black Friday and Cyber Monday are nearly here, which means we’ll all be in the thick of this year’s exciting cyber sale season in no time. Between the holiday hysteria and endless sale campaigns, you’ll need to take an extra step to ensure your marketing campaign stands out amongst your competition.
Each year in the period between Black Friday and Cyber Monday, consumer spending drastically spikes. The National Retail Federation estimated this year’s spending is expected to reach $718 billion!
Cyber Monday breaks spending records every year. According to U.S. statistics, it has been the largest online sales day in retail history for a decade. Cyber Monday is not only an opportunity to increase the effect of Black Fridays campaigns but to boost your overall brand awareness as well.
Let’s take a look at some amazing cyber sale inspiration and run through creative ways to help your campaign stand out.
Types of cyber sale campaigns
Cyber sale campaigns can take many forms. For smaller budgets, it makes sense to focus on digital deliverables by blasting your enticing deals over website banners. You can also run a provocative social media campaign, focusing on the platforms that are best for your brand.
Another option is to create a stand-out email campaign, from a simple sale announcement or one that includes bold imagery and animation. Adobe recently shared their findings from cyber sale campaigns. They discovered that the biggest sales drivers on Cyber Monday included direct website traffic, while paid searches, organic searches and email followed closely after.
In the end, it’s important to understand how your customers interact best with your brand—that information should lead the platform for your campaign.
Inspiration for a successful cyber sale campaign
Whether your marketing campaign is text heavy or not, you want to make sure the information is clear, concise and actionable. It’s important to experiment; take a risk with an interesting way to offer your business’s products and services because unconventional tactics will stand out more than traditional offers.
Personal emails tend to feel better crafted and easier to relate to, while they also have the power to build engagement within your subscription list. If it fits the atmosphere of your brand, humor could be an effective tool.
A pre-Black Friday sale via Vida.
This copy creates a sense of urgency. Via Nasty Gal.
Insisting shopping with ease. Via Blue Bottle.
Enticing images and trigger message-focused statements. Via Blue Apron.
Unconventional layouts and focused hierarchy. Via Good Fucking Design.
Using text to appeal to a specific audience. Via Merrell.
Minimal visuals, urgent language. Via Brooklinen.
A simplistic, bold and elegant email presentation for an exciting sale. Via Forever 21.
The copy in this campaign makes customers feel rewarded. Via Carved.
A surprising anti-sale campaign creates a positive brand image through a charitable offer. Via Everlane.
Against the grain marketing campaign. Via REI.
Humorous copy. Via Casper.
Convincing subject lines, especially those which create a sense of urgency, will help your customers to follow through with the sale. But it’s important to avoid certain words and characters in your subject line (such as dollar signs), since those might land your email in a prospective customer’s junk mail folder. To be on the safe side, take a look at this in-depth article on words to avoid. Also dig into your previous cyber sale campaigns to find out which keywords and offers have historically worked well.
Clever and bold visuals will go a long way, but it’s important to stay consistent with your brand voice when choosing graphics for your cyber sale campaigns. Effective elements that can be added to your campaign include countdown timers, call-to-action buttons, animations or GIFs. You can lead the focus and create organization with a thoughtful hierarchy of the graphics and text.
This is where you can get creative and catch your customer’s eye, so don’t be afraid to try something new!
Playful copy and youthful graphics. Via Loft.
Classy animations on a focused color palette. Via Loeffler Randall.
Hand drawn modern graphics. Via Freddie and Co.
Create an element of surprise through extending your sales. Via Thirdlove.
Bold and playful visuals dominate this design. Via Kate Spade.
Clean visuals. Via Bevel.
Clever wording and beautiful visuals. Via Artifact Uprising.
Modern photography with simple language. Via Herschel.
It’s time to create!
Creative cyber sale campaigns should be completely unique to your brand. Having a clear understanding of the aspects of your business that are most important to communicate will help you create an original campaign that’s right for your brand.
Remember that the presentation of the copy and design is just as important as the deal itself. Think about what your target audience really wants and be sure to communicate the details of the sale by specifying the perks you’re offering (i.e. by one get one free, 50% off, etc). Then show them why your business is the ideal spot to shop. Your customers should know that they will straightforward shopping experience with amazing customer service.
In the end, it’s most important to showcase your brand’s creativity and be open to evolving for the next year. Time to create an amazing, creative cyber sale campaign!