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Packaging Labels

Enhance the look of your small business packaging with custom packaging labels. Easy to peel and available on single- or multi-column rolls.
Important: Learn more about our new single- & multi-column roll styles below.
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Create stand-out packaging they’ll immediately notice.

  • NEW: Custom sizes and roll styles available
  • 4 unwind directions available
  • Easy-peel labels on rolls
  • 18 size options
  • 4 shape options – custom shapes available
  • 5 material & 3 finish options
  • Quantities from 50 to 50,000

Single- & multi-column roll styles

You can choose from 2 roll styles: single- or multi-column. Single-column rolls have one column of stickers and work with both automatic and manual applicators. Roll size is based on your label size, so depending on how many you order, your stickers may arrive on multiple rolls. Multi-column rolls have multiple columns per roll and are compatible with manual applicators. They’re always delivered on one 12.5-inch roll, so everything arrives on a single roll. The number of columns depends on the size and shape of your stickers

Easily recognizable labeling

Want to give your small business packaging a refresh or share important details about your products? Consider custom packing roll labels. From body care containers to mailers and cartons, our personalized packaging labels have got you covered. Whatever your retail, e-commerce or delivery needs, you can find print packaging labels that matches your brand.

Options to set you apart

Printed in full color, our easy-peel packaging stickers are printed on rolls and come in various shapes (including custom) and sizes. And with material options like silver or gold foil paper, durable vinyl and water-resistant plastic, your custom packaging labels can stand out on products. Use these labels to share important nutritional, cooking ingredients or disposal details.

Designing made simple

Ready to create your packaging labels? Start by exploring our gallery of fully customizable design templates. (Or, if you have a design ready to go, you can use our design upload option.) Once you’ve found a favorite design, make it yours by adding your custom details and choosing the options that work best for you. We’ll take care of the rest, professionally printing and shipping your order. Your printing package labels will arrive ready for use and ready to get noticed.

VistaPrint offers Packaging Labels design templates in assorted styles.
A roll of circular packaging labels from a crafts company.

Reviews

(347 reviews)
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Reviewed by 347 customers

To small
May 14, 2026 | Logan R. |
Verified Buyer
The labels I ordered were printed to small of size. Not to happy about it
Response from Vistaprint Customer Care Team:
Thank you for reaching out and sharing your feedback regarding the size of your labels. Upon checking, we can confirm that the order was placed for 1"x1" labels, which is the smallest size we offer. Since the uploaded design contained very small details, the final product reflects exactly what was ordered and approved. For future orders, we recommend double-checking the selected dimensions to ensure they meet your needs and verifying that all design elements are large enough to remain legible. Our product page also includes sample images for each size to assist with purchasing decisions, so we recommend reviewing those to help visualize the final result. We appreciate your business and your feedback.

The easiest part of my rebrand
May 13, 2026 | Kelly M. |
Verified Buyer
Ordering business cards, package tags, and packaging stickers for my small shop, Tiny Invitations, was the easiest part of my whole rebrand. The site walked me through every step, the proofs looked exactly like what arrived at my door, and the print quality is genuinely better than I expected for the price. As a one-person shop, I need packaging partners that make my brand feel intentional without eating my whole budget — VistaPrint pulled that off across three different products in one order.

Love these labels!
May 13, 2026 | Adrienne L. |
Verified Buyer
These labels are exactly what I need. I previously ordered labels from a local print shop that proved to be paper on top, plastic bottoms and impossible to peel off! I needed a good quick fix asap for my product bar code! Your individual waterproof peel and stick labels arrived faster than expected and are perfect. My production can resume and be completed thanks to Vistaprint’s superiority!!!

Loved these labels!
May 13, 2026 | Miko R. |
Verified Buyer
Great quality and great value!

Excelent product qualty and great service
May 12, 2026 | Gerardo C. |
Verified Buyer
Vista Print facilitates the design creation and the material selection to chose my best option. The delivered arrived earlier. Very satisfied

Displaying Reviews 1-5

Work with a designer

Let us design it for you

No more guesswork. We take care of the entire design process, from brainstorming ideas to delivering the files to your account.

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Frequently asked questions

Single-column rolls have one column of stickers and work with both automatic and manual applicators. Because roll size is based on your sticker size, your order may arrive on multiple rolls. Multi-column rolls have multiple columns and are designed for manual applicators. They’re always delivered on one 12.5-inch roll, so your order will arrive on a single roll. The number of columns varies based on your sticker size and shape.

Our labels are durable and are designed to last up to 2 years.

Yes, you can. If you want to write on your labels, we recommend you pick the paper option — it’s the easiest to write on. For our silver and gold foil paper labels or plastic roll stickers, we recommend you use a permanent marker.

Not at this time.

Absolutely. Our makeup roll labels come in a variety of color options, including white, transparent and gold. While the material itself is white, our full-color printing makes it easy to print any color you’d like.

The ink used for our packaging labels is safe for indirect food contact. So as long as you place a barrier (like glass, paper or plastic) between the food and the ink, it will be safe.

Our plastic material is waterproof, but our paper material is not.

Our standard turnaround time for packaging labels is 7 business days. We do offer expedited shipping options if you need your labels sooner.

Yes, you can print your labels to unwind in a specific direction. For more details, see our Options section. Once you’re happy with your roll label design, simply select the unwind direction option before checkout.

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  • United States