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Roll Labels

New Custom Size Option
Take your branding to the next level with professional roll labels designed for high-volume use. Custom shapes & sizes available.
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Add some personality to all your products with roll labels.

  • NEW: custom sizes available
  • 19 size options – custom size available
  • 5 shape options – custom shape available
  • 6 materials available
  • Quantities from 50 to 5,000
  • Best for higher quantities

Brand anything & everything

Looking for a stress-free way to create a professional look for bags, boxes, jars, bottles and more? Our custom roll labels are a great option for businesses working with higher-volume inventories. Quality, convenience and cost-effectiveness – all rolled into one.

For indoor or outdoor use

You can choose from an assortment of materials, shapes, sizes and finishes – including custom shapes and sizes. Whether you’re looking for labels to stick on dry goods or liquids, we’ve got you covered – click on the Options section for more information. And with your labels arriving coiled around a roll, they’re convenient to use – and to store within smaller spaces.

Easy design experience

Explore our assortment of fully customizable design options Once you’ve found a favorite, make it yours by adding all your custom touches and unwind direction printing. For labels with a specific unwind direction, choose that option before checkout. (Have your own design? We’ll print that, too.) Then we’ll take care of the rest, professionally printing your design onto the material of your choice. Your custom sticker rolls will arrive ready looking great and ready to work.

VistaPrint offers Roll Labels design templates in assorted styles.
A slightly unravelled roll of circular labels, with a simple black and gold logo.

Reviews

(6774 reviews)
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Reviewed by 6774 customers

Well done
Mar 6, 2026 | Christy A. |
Verified Buyer
Really happy with final product
Well done
Mar 6, 2026 | Christy A. |
Verified Buyer
Really happy with final product

I buy several hundred of these stickers every year and they always rock!
Mar 5, 2026 | Farrell G. |
Verified Buyer
Great little finale touch for branding or advertising. These sticker rolls are just the thing. I usually use the clear media and they always work great.
I buy several hundred of these stickers every year and they always rock!
Mar 5, 2026 | Farrell G. |
Verified Buyer
Great little finale touch for branding or advertising. These sticker rolls are just the thing. I usually use the clear media and they always work great.

Quick, quality sticker printing
Mar 5, 2026 | Joe D. |
Verified Buyer
Our go-to for a few years now. Easy to re-order and re-stock on simple brand items.
Quick, quality sticker printing
Mar 5, 2026 | Joe D. |
Verified Buyer
Our go-to for a few years now. Easy to re-order and re-stock on simple brand items.

Postcards
Mar 5, 2026 | Travis E. |
Verified Buyer
Amazing products at an affordable price. Highly recommended for small businesses.
Postcards
Mar 5, 2026 | Travis E. |
Verified Buyer
Amazing products at an affordable price. Highly recommended for small businesses.

Great quality, affordable price
Mar 5, 2026 | Kira K. |
Verified Buyer
Very satisfied with the value ans the quality of the printing. Multi color sticker looks great
Great quality, affordable price
Mar 5, 2026 | Kira K. |
Verified Buyer
Very satisfied with the value ans the quality of the printing. Multi color sticker looks great

Displaying Reviews 1-5

Frequently asked questions

Roll labels are a great option for large quantities. And since they’re on a roll, they don’t take up a lot of space – you can tuck them away when you’re done.

We offer 6 material options for our custom roll labels. For a description and use cases for each, head on over to our Product Options section for more details.

It’s easy – simply peel and stick. Then roll the 3" core around to grab your next label and repeat.

Yes, we now offer both custom shapes and custom sizes for our sticker rolls, as well as 18 standard size options.

If you’re looking to design your own label and upload it to our site, take a look at our Specs & Templates section for more information. You can also use our design studio to customize one of our pre-made templates – we'll walk you through the process as you go.

Yes, you can print your roll labels to unwind in a specific direction. Once you are happy with your label design simply select the unwind direction option right before checkout.

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  • United States