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Roll Labels

New Options Available
Take your branding to the next level with professional roll labels designed for high-volume use. Custom shapes & sizes available on slit or single rolls.
Important: Learn more about our new slit and single roll styles below.
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Free Business Sample Kit

Pre-printed Free Business Sample Kit

Get your hands on samples before you buy.

  • Here’s what’s included:
  • Business Cards
  • Postcards
  • Brochures
  • Roll Labels
  • Presentation Folder
  • Door Hanger
  • Rack Card




Add some personality to all your products with roll labels.

  • NEW: Custom sizes and roll styles available
  • 19 size options – custom size available
  • 5 shape options – custom shape available
  • 6 materials available
  • Quantities from 50 to 5,000
  • Best for higher quantities

Slit & single roll styles

You can choose from 2 roll styles: Slit and single. Slit rolls feature a single row of stickers. The size of the roll varies based on the size of your stickers. This means you may receive multiple rolls based on the quantity you order. In comparison, single rolls feature multiple rows of stickers per roll. All rolls are 33cm, and you’ll always receive 1 roll. The number of sticker rows per roll depends on the size and shape of the stickers you order.

Brand anything & everything

Looking for a stress-free way to create a professional look for bags, boxes, jars, bottles and more? Our custom roll labels are a great option for businesses working with higher-volume inventories. Quality, convenience and cost-effectiveness – all rolled into one.

For indoor or outdoor use

You can choose from an assortment of materials, shapes, sizes and finishes – including custom shapes and sizes. You can also choose from multiple roll styles, with slit rolls featuring one sticker per row, cut to the size of your stickers, and single rolls featuring multiple stickers per row. Whether you’re looking for labels to stick on dry goods or liquids, we’ve got you covered – click on the Options section for more information. And with your labels arriving coiled around a roll, they’re convenient to use – and to store within smaller spaces.

Easy design experience

Explore our assortment of fully customizable design options. Once you’ve found a favorite, make it yours by adding all your custom touches, including our new single or slitted roll options. For labels with a specific unwind direction, choose that option before checkout. (Have your own design? We’ll print that, too.) Then we’ll take care of the rest, professionally printing your design onto the material of your choice. Your custom sticker rolls will arrive ready looking great and ready to work.

VistaPrint offers Roll Labels design templates in assorted styles.
A slit roll of gold plastic oval labels from a flower company.

Reviews

(7143 reviews)
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Reviewed by 7143 customers

Some issues
Apr 20, 2026 | Heidi S. |
Verified Buyer
I ah e enjoyed all products so far . The design process can be glitchy and the images are not accurate compared to what is recived

Awesome!
Apr 20, 2026 | anna p. |
Verified Buyer
Great service and product as usual

Baubles and Trinkets By Candy
Apr 19, 2026 | Candace M. |
Verified Buyer
I am not very happy. I will be sending my cards. back. The print is soooo small not even an ant can read it.

Sticker rolls
Apr 19, 2026 | Julia C. |
Verified Buyer
Excellent quality and quickly drlivered

TIGHT- SCHEDULE SERVICE
Apr 19, 2026 | GENEVIEVE G. |
Verified Buyer
Thanks for making the labels available. I deal in recycled clothing sales, which demands quick turnaround. Packaging quality is also critical. I use attractive labels such as yours to secure the contents. The labels also serve as source identification in the event of overflow/mixup at the receiving end. The labels are also sufficiently attractive to use as seals for the adhesive fold on the thank-you notes I enclose should the merchandise be sent directly to the consumer.

Displaying Reviews 1-5

Frequently asked questions

Roll labels are a great option for large quantities. And since they’re on a roll, they don’t take up a lot of space – you can tuck them away when you’re done.

We offer 6 material options for our custom roll labels. For a description and use cases for each, head on over to our Product Options section for more details.

It’s easy – simply peel and stick. Then roll the 3" core around to grab your next label and repeat.

Yes, we now offer both custom shapes and custom sizes for our sticker rolls, as well as 18 standard size options.

If you’re looking to design your own label and upload it to our site, take a look at our Specs & Templates section for more information. You can also use our design studio to customize one of our pre-made templates – we'll walk you through the process as you go.

Yes, you can print your roll labels to unwind in a specific direction. Once you are happy with your label design simply select the unwind direction option right before checkout.

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  • United States