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A Roll of label Stickers promoting a juice business.
Black boxes neatly lined up in rows with circle holographic paper sticker labels applied to the top of each. One box is opened revealing cookies inside
Example 4 of selected product
Various bottles of juice and yogurt cups arranged in a bucket of ice. Each bottle and yogurt cup is affixed with a clear plastic label.
A roll of die-cut label stickers in the shape of two doughnuts in an offset stack placed on a countertop infront of two boughnut boxes, and a tray of doughnuts.
A black box sitting on a wooden table with the cover off revealing bon bons inside. The lid has a circular gold paper label applied to it.
A bag of coffee on a gray background with a hand applying a silver paper oval label to the front.
Example 9 of selected product
A Roll of label Stickers promoting a juice business.
Example 2 of selected product
Black boxes neatly lined up in rows with circle holographic paper sticker labels applied to the top of each. One box is opened revealing cookies inside
Example 4 of selected product
Various bottles of juice and yogurt cups arranged in a bucket of ice. Each bottle and yogurt cup is affixed with a clear plastic label.
A roll of die-cut label stickers in the shape of two doughnuts in an offset stack placed on a countertop infront of two boughnut boxes, and a tray of doughnuts.
A black box sitting on a wooden table with the cover off revealing bon bons inside. The lid has a circular gold paper label applied to it.
A bag of coffee on a gray background with a hand applying a silver paper oval label to the front.
Example 9 of selected product

Roll Labels

Take your branding to the next level with professional roll labels designed for high-volume use. Now available in custom shapes.
See details

Add some personality to all your products with roll labels.

  • 18 size options
  • 5 shape options
  • 6 materials available
  • Quantities from 50 to 5000
  • Best for higher quantities

Brand anything & everything

Looking for a stress-free way to create a professional look for bags, boxes, jars, bottles and more? Our custom roll labels are a great option for businesses working with higher-volume inventories. Quality, convenience and cost-effectiveness – all rolled into one.

For indoor or outdoor use

You can choose from an assortment of materials, shapes and finishes. Whether you’re looking for labels to stick on dry goods or liquids, we’ve got you covered – click on the Options section for more information. And with your labels arriving coiled around a roll, they’re convenient to use – and to store within smaller spaces.

Easy design experience

Explore our assortment of fully customizable design options. Once you’ve found a favorite, make it yours by adding all your custom touches, including our new unwind direction printing. For labels with a specific unwind direction, choose that option before checkout. (Have your own design? We’ll print that, too.) Then we’ll take care of the rest, professionally printing your design onto the material of your choice. Your custom sticker rolls will arrive ready looking great and ready to work.

VistaPrint offers Roll Labels design templates in assorted styles.
A roll of label stickers promoting a handmade jewelry business.

Designs

Select a design template to preview it on the product. Click 'Continue' to customize it.

Reviews

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Ratings Distribution

Reviewed by 5575 customers

Extremely pixelated

Oct 13, 2025 | esme V. | Verified Buyer
No one contacted me about it, one order was perfect the other was completely useless
Response from Vistaprint Customer Care Team:
We’re truly sorry to hear about the print quality concerns with your Roll Labels, and we understand how frustrating it must be, especially when one order turned out perfectly and the other did not. That’s certainly not the experience we want you to have, and we appreciate you bringing it to our attention. Thank you for sharing a photo of the received products. While we’ve reviewed the side-by-side image, we weren’t able to clearly identify the pixelation issue mentioned. To help us investigate further and find the best possible resolution, we kindly ask that you send a closer image of the affected labels that clearly shows the print quality concern. This will allow our team to assess the issue more accurately. We’ve also reviewed both artworks by zooming in up to 300% on the design edit page and generating PDF proofs, and both files appear to be in high resolution. That said, we’re committed to resolving this for you and ensuring your satisfaction. If this matter is time-sensitive or you’d prefer to speak with someone directly, our Customer Support team is available at 1-866-207-4955, or you can visit our Help Center (https://www.vistaprint.com/customer-care/help-center/) for real-time assistance. We appreciate your patience and the opportunity to make this right.

I’m very happy with my recent purchase. The quality exceeded my expectations and the process was smooth and easy.

Oct 13, 2025 | Young L. | Verified Buyer
I’m really pleased with my order. The print quality and colors came out beautifully, and the turnaround time was faster than expected. I’ll definitely be ordering again.

Wonderful

Oct 13, 2025 | Brian Y. | Verified Buyer
everything is always packaged well, no damage to shipments and the labels look great!!

Over-priced stickers

Oct 13, 2025 | Angela F. | Verified Buyer
These came out well enough. I was hoping the material of the stickers would be better quality.

Roll Labels

Oct 13, 2025 | Craig K. | Verified Buyer
Printing material is excellent quality and the stickers are just as they looked in the design. Very pleased with the purchase.
Displaying Reviews 1-5

Frequently asked questions

Roll labels are a great option for large quantities. And since they’re on a roll, they don’t take up a lot of space – you can tuck them away when you’re done.

We offer 6 material options for our custom roll labels. For a description and use cases for each, head on over to our Options section for more details.

It’s easy – simply peel and stick. Then roll the 3" core around to grab your next label and repeat.

Not at this time. We do have 18 size options available, so chances are good that you’ll find something that works for you.

If you’re looking to design your own label and upload it to our site, take a look at our Specs & Templates section for more information. You can also use our design studio to customize one of our pre-made templates – we'll walk you through the process as you go.

Yes, you can print your roll labels to unwind in a specific direction. Once you are happy with your label design simply select the unwind direction option right before checkout.