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Roll Labels

New Options Available
Take your branding to the next level with professional roll labels designed for high-volume use. Custom shapes & sizes available on slit or single rolls.
Important: Learn more about our new slit and single roll styles below.
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Free Business Sample Kit

Pre-printed Free Business Sample Kit

Get your hands on samples before you buy.

  • Here’s what’s included:
  • Business Cards
  • Postcards
  • Brochures
  • Roll Labels
  • Presentation Folder
  • Door Hanger
  • Rack Card




Add some personality to all your products with roll labels.

  • NEW: Custom sizes and roll styles available
  • 19 size options – custom size available
  • 5 shape options – custom shape available
  • 6 materials available
  • Quantities from 50 to 5,000
  • Best for higher quantities

Slit & single roll styles

You can choose from 2 roll styles: Slit and single. Slit rolls feature a single row of stickers. The size of the roll varies based on the size of your stickers. This means you may receive multiple rolls based on the quantity you order. In comparison, single rolls feature multiple rows of stickers per roll. All rolls are 33cm, and you’ll always receive 1 roll. The number of sticker rows per roll depends on the size and shape of the stickers you order.

Brand anything & everything

Looking for a stress-free way to create a professional look for bags, boxes, jars, bottles and more? Our custom roll labels are a great option for businesses working with higher-volume inventories. Quality, convenience and cost-effectiveness – all rolled into one.

For indoor or outdoor use

You can choose from an assortment of materials, shapes, sizes and finishes – including custom shapes and sizes. You can also choose from multiple roll styles, with slit rolls featuring one sticker per row, cut to the size of your stickers, and single rolls featuring multiple stickers per row. Whether you’re looking for labels to stick on dry goods or liquids, we’ve got you covered – click on the Options section for more information. And with your labels arriving coiled around a roll, they’re convenient to use – and to store within smaller spaces.

Easy design experience

Explore our assortment of fully customizable design options. Once you’ve found a favorite, make it yours by adding all your custom touches, including our new single or slitted roll options. For labels with a specific unwind direction, choose that option before checkout. (Have your own design? We’ll print that, too.) Then we’ll take care of the rest, professionally printing your design onto the material of your choice. Your custom sticker rolls will arrive ready looking great and ready to work.

VistaPrint offers Roll Labels design templates in assorted styles.
A slit roll of gold plastic oval labels from a flower company.

Reviews

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Reviewed by 7072 customers

Great Labels
Apr 8, 2026 | Kyle C. |
Verified Buyer
The labels came out great. Perfect for our food truck. Quality of the sticker was better than expected. We ordered plain, glossy paper. Very happy and will reorder.

Trying to erase my previous review
Apr 8, 2026 | Misty P. |
Verified Buyer
I had previous reviewed saying that they never arrived, but then the very next day they did. If I can find that review I'll delete. These are just what I need, and are sticky enough to put on the back of paintings - they still well to the wood Fram on the back.

Satisfied Customer
Apr 8, 2026 | Becky D. |
Verified Buyer
This was my first experience with VistaPrint, and I was not disappointed. The stickers I created and ordered were exactly what I expected. I will definitely use VistaPrint again.

Not Very Sticky.
Apr 8, 2026 | Robert R. |
Verified Buyer
Stickers look fine but do not stick. I am not sure if I got a bad batch or if they just use bad adhesive. We have not had this issue with other stickers we have ordered.
Response from Vistaprint Customer Care Team:
We are sorry to hear about the trouble you experienced with the adhesive on your roll labels. While we are glad to know the print quality met your expectations, we understand how disappointing it is when the product does not perform as expected. To make amends, we have processed a free replacement order. The order number will remain the same, and once the parcel is shipped, you will receive an email notification with the tracking details so you can monitor the delivery. Furthermore, we will be reporting this matter to our quality teams to ensure the adhesive issue is fully reviewed and addressed. Your feedback is extremely valuable in helping us maintain the level of quality our customers expect. Should you have any questions or need further assistance, please don't hesitate to call us at 1-866-207-4955.

Round stickers
Apr 8, 2026 | Paul M. |
Verified Buyer
Great stickers. We have and will order again. Well packaged

Displaying Reviews 1-5

Frequently asked questions

Slit rolls contain one row per roll. Because roll size is determined by your sticker size, orders may arrive on multiple rolls depending on quantity. In comparison, single rolls contain multiple rows of stickers and are always 33cm – meaning you'll receive one roll regardless of how many you order. With single rolls, the number of rows per roll varies based on the size and shape of your stickers.

Roll labels are a great option for large quantities. And since they’re on a roll, they don’t take up a lot of space – you can tuck them away when you’re done.

We offer 6 material options for our custom roll labels. For a description and use cases for each, head on over to our Product Options section for more details.

It’s easy – simply peel and stick. Then roll the 3" core around to grab your next label and repeat.

Yes, we now offer both custom shapes and custom sizes for our sticker rolls, as well as 18 standard size options.

If you’re looking to design your own label and upload it to our site, take a look at our Specs & Templates section for more information. You can also use our design studio to customize one of our pre-made templates – we'll walk you through the process as you go.

Yes, you can print your roll labels to unwind in a specific direction. Once you are happy with your label design simply select the unwind direction option right before checkout.

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