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Roll Labels

New Options Available
Take your branding to the next level with professional roll labels designed for high-volume use. Custom shapes & sizes available on slit or single rolls.
Important: Learn more about our new slit and single roll styles below.
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Free Business Sample Kit

Pre-printed Free Business Sample Kit

Get your hands on samples before you buy.

  • Here’s what’s included:
  • Business Cards
  • Postcards
  • Brochures
  • Roll Labels
  • Presentation Folder
  • Door Hanger
  • Rack Card




Add some personality to all your products with roll labels.

  • NEW: Custom sizes and roll styles available
  • 19 size options – custom size available
  • 5 shape options – custom shape available
  • 6 materials available
  • Quantities from 50 to 5,000
  • Best for higher quantities

Slit & single roll styles

You can choose from 2 roll styles: Slit and single. Slit rolls feature a single row of stickers. The size of the roll varies based on the size of your stickers. This means you may receive multiple rolls based on the quantity you order. In comparison, single rolls feature multiple rows of stickers per roll. All rolls are 33cm, and you’ll always receive 1 roll. The number of sticker rows per roll depends on the size and shape of the stickers you order.

Brand anything & everything

Looking for a stress-free way to create a professional look for bags, boxes, jars, bottles and more? Our custom roll labels are a great option for businesses working with higher-volume inventories. Quality, convenience and cost-effectiveness – all rolled into one.

For indoor or outdoor use

You can choose from an assortment of materials, shapes, sizes and finishes – including custom shapes and sizes. You can also choose from multiple roll styles, with slit rolls featuring one sticker per row, cut to the size of your stickers, and single rolls featuring multiple stickers per row. Whether you’re looking for labels to stick on dry goods or liquids, we’ve got you covered – click on the Options section for more information. And with your labels arriving coiled around a roll, they’re convenient to use – and to store within smaller spaces.

Easy design experience

Explore our assortment of fully customizable design options. Once you’ve found a favorite, make it yours by adding all your custom touches, including our new single or slitted roll options. For labels with a specific unwind direction, choose that option before checkout. (Have your own design? We’ll print that, too.) Then we’ll take care of the rest, professionally printing your design onto the material of your choice. Your custom sticker rolls will arrive ready looking great and ready to work.

VistaPrint offers Roll Labels design templates in assorted styles.
A slit roll of gold plastic oval labels from a flower company.

Reviews

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Reviewed by 7101 customers

Terrible quality control/colors are off
Apr 15, 2026 | Jen
The last 4-5 times I've ordered the same labels with the same colors, they don't match the previous labels. when I ask them to fix the color, they change my hex code on my project instead of fixing the root cause.
Response from Vistaprint Customer Care Team:
We understand how frustrating it is when your repeat orders no longer match the original colors, especially when consistency is critical for your branding. We also appreciate your concern that adjustments made during support may have affected your original hex values rather than addressing the underlying color variation. We see that one of our VistaPrint representatives has already assisted you with this concern. If there’s anything else we can help with, please don’t hesitate to let us know.

Were you training someone??
Apr 14, 2026 | Andrea Z. |
Verified Buyer
Normally, when I order roll labels, I get them in rolls of either 250 or 500… for some ungodly reason, this time they arrived mostly in rolls of 50… I ordered TWO THOUSAND labels… this takes up more space, which I don’t have to spare… SO I will be consolidating them, when I have the time, in order to fit them in the cabinet… because they don’t fit right now. If this was a training exercise, please don’t use my order next time. Thank you.
Response from Vistaprint Customer Care Team:
We understand your frustration regarding the roll sizes received, especially since you were expecting them to be packed in larger quantities per roll as in your previous orders. Receiving multiple smaller rolls can definitely create inconvenience in terms of storage and handling, particularly for a high-volume order like yours. This is not the standard we aim to deliver, and we sincerely apologize for any confusion or inconvenience this has caused. Your order should have been processed and packed in a way that aligns with the expected specifications for roll labels, and we regret that this was not your experience. We will be forwarding your feedback to our production and quality teams for review to ensure this does not happen again. If you would like, we can also assist you further by reviewing your order in detail and exploring possible resolutions for you.

GREAT
Apr 14, 2026 | Christopher G. |
Verified Buyer
VERY NICE LABELS JUST WHAT WE NEEDED TO IMPROVE OUR PRODUCTS SHELF APPEAL

Label
Apr 14, 2026 | paula f. |
Verified Buyer
Great color and nice thickness on labels

Great quality and service
Apr 14, 2026 | Sachiko M. |
Verified Buyer
I always purchase our roll labels from Vista Print. Their quality and service is great every time. Their customer service is wonderful as well.

Displaying Reviews 1-5

Frequently asked questions

Slit rolls contain one row per roll. Because roll size is determined by your sticker size, orders may arrive on multiple rolls depending on quantity. In comparison, single rolls contain multiple rows of stickers and are always 33cm – meaning you'll receive one roll regardless of how many you order. With single rolls, the number of rows per roll varies based on the size and shape of your stickers.

Roll labels are a great option for large quantities. And since they’re on a roll, they don’t take up a lot of space – you can tuck them away when you’re done.

We offer 6 material options for our custom roll labels. For a description and use cases for each, head on over to our Product Options section for more details.

It’s easy – simply peel and stick. Then roll the 3" core around to grab your next label and repeat.

Yes, we now offer both custom shapes and custom sizes for our sticker rolls, as well as 18 standard size options.

If you’re looking to design your own label and upload it to our site, take a look at our Specs & Templates section for more information. You can also use our design studio to customize one of our pre-made templates – we'll walk you through the process as you go.

Yes, you can print your roll labels to unwind in a specific direction. Once you are happy with your label design simply select the unwind direction option right before checkout.

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