Loading...

Roll Labels

Take your branding to the next level with professional roll labels designed for high-volume use. Now available in custom shapes.
See details
Loading options



Add some personality to all your products with roll labels.

  • 18 size options
  • 5 shape options
  • 6 materials available
  • Quantities from 50 to 5000
  • Best for higher quantities

Brand anything & everything

Looking for a stress-free way to create a professional look for bags, boxes, jars, bottles and more? Our custom roll labels are a great option for businesses working with higher-volume inventories. Quality, convenience and cost-effectiveness – all rolled into one.

For indoor or outdoor use

You can choose from an assortment of materials, shapes and finishes. Whether you’re looking for labels to stick on dry goods or liquids, we’ve got you covered – click on the Options section for more information. And with your labels arriving coiled around a roll, they’re convenient to use – and to store within smaller spaces.

Easy design experience

Explore our assortment of fully customizable design options. Once you’ve found a favorite, make it yours by adding all your custom touches, including our new unwind direction printing. For labels with a specific unwind direction, choose that option before checkout. (Have your own design? We’ll print that, too.) Then we’ll take care of the rest, professionally printing your design onto the material of your choice. Your custom sticker rolls will arrive ready looking great and ready to work.

VistaPrint offers Roll Labels design templates in assorted styles.
A roll of label stickers promoting a handmade jewelry business.

Reviews

Write a Review
Ratings Distribution

Reviewed by 5626 customers

Labels, mugs, cards

Oct 21, 2025 | Janelle S. | Verified Buyer
It all turned out great. Thanks for coming through!

Roll labels

Oct 21, 2025 | Yolanda E. | Verified Buyer
Excellent quality! Looked great on my bottles.

Love the labels!

Oct 21, 2025 | Margaret J. | Verified Buyer
I’m very happy with how they turned out!

Great stickers and wonderful support!

Oct 21, 2025 | Michele F. | Verified Buyer
The stickers we ordered are used in our properties to label water shut down valves for tenants. We get the plastic ones, and they work well and are waterproof. When we had a bit of trouble with our last order, they fixed the problem in 5 minutes and we were set. Highly recommend the product and the service!

Off color

Oct 21, 2025 | Elizabeth F. | Verified Buyer
The roll labels (with no gloss) printed darker than my HEX color. So instead of a bright orange, they were more rusty. Other than that, nice and sharp.

Displaying Reviews 1-5

Frequently asked questions

Roll labels are a great option for large quantities. And since they’re on a roll, they don’t take up a lot of space – you can tuck them away when you’re done.

We offer 6 material options for our custom roll labels. For a description and use cases for each, head on over to our Options section for more details.

It’s easy – simply peel and stick. Then roll the 3" core around to grab your next label and repeat.

Not at this time. We do have 18 size options available, so chances are good that you’ll find something that works for you.

If you’re looking to design your own label and upload it to our site, take a look at our Specs & Templates section for more information. You can also use our design studio to customize one of our pre-made templates – we'll walk you through the process as you go.

Yes, you can print your roll labels to unwind in a specific direction. Once you are happy with your label design simply select the unwind direction option right before checkout.