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Roll Labels

New Options Available
Take your branding to the next level with professional roll labels designed for high-volume use. Custom shapes & sizes available on slit or single rolls.
Important: Learn more about our new slit and single roll styles below.
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Add some personality to all your products with roll labels.

  • NEW: Custom sizes and roll styles available
  • 19 size options – custom size available
  • 5 shape options – custom shape available
  • 6 materials available
  • Quantities from 50 to 5,000
  • Best for higher quantities

Slit & single roll styles

You can choose from 2 roll styles: Slit and single. Slit rolls feature a single row of stickers. The size of the roll varies based on the size of your stickers. This means you may receive multiple rolls based on the quantity you order. In comparison, single rolls feature multiple rows of stickers per roll. All rolls are 33cm, and you’ll always receive 1 roll. The number of sticker rows per roll depends on the size and shape of the stickers you order.

Brand anything & everything

Looking for a stress-free way to create a professional look for bags, boxes, jars, bottles and more? Our custom roll labels are a great option for businesses working with higher-volume inventories. Quality, convenience and cost-effectiveness – all rolled into one.

For indoor or outdoor use

You can choose from an assortment of materials, shapes, sizes and finishes – including custom shapes and sizes. You can also choose from multiple roll styles, with slit rolls featuring one sticker per row, cut to the size of your stickers, and single rolls featuring multiple stickers per row. Whether you’re looking for labels to stick on dry goods or liquids, we’ve got you covered – click on the Options section for more information. And with your labels arriving coiled around a roll, they’re convenient to use – and to store within smaller spaces.

Easy design experience

Explore our assortment of fully customizable design options. Once you’ve found a favorite, make it yours by adding all your custom touches, including our new single or slitted roll options. For labels with a specific unwind direction, choose that option before checkout. (Have your own design? We’ll print that, too.) Then we’ll take care of the rest, professionally printing your design onto the material of your choice. Your custom sticker rolls will arrive ready looking great and ready to work.

VistaPrint offers Roll Labels design templates in assorted styles.
A slit roll of gold plastic oval labels from a flower company.

Reviews

(7175 reviews)
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Reviewed by 7175 customers

Stickers
Apr 23, 2026 | Cedar B. |
Verified Buyer
This was our group's first time using Vista Print. We created two stickers, which was very easy to do; from uploading our logo to referencing their templates for ideas! And shipping was so quick. The stickers arrived much earlier, by almost a week, than the anticipated delivery date we were initially given. The only minor issue is that we wish Vista Print would offer a quantity between 500 and 1000. For example, 700 or 750. Overall, happy with the results!

Great price! Better Branding
Apr 22, 2026 | Lee M. |
Verified Buyer
I was looking for a way to give my business an extra view with customers and the labels were an ideal choice. Great price, better look, and I could not be happier!

Best Stickers
Apr 22, 2026 | Audra C. |
Verified Buyer
We opened a family boba tea shop and use these stickers for our cups. It was very important to us that we have clear branding as well as waterproof stickers to hold up to any spills or condensation from ice. These stickers provide exactly what we need and we're very pleased with the quality!

Great roll labels
Apr 22, 2026 | Susan L. |
Verified Buyer
I use these labels for cake, cupcake and ice cream containers. They are perfect!

Color
Apr 22, 2026 | Tia R. |
Verified Buyer
The color is more green than dark grey which is very unfortunate and I don’t like them!
Response from Vistaprint Customer Care Team:
Thank you for sharing your feedback on the Roll Labels you received. We sincerely regret the color concerns you experienced, as this is not the VistaPrint® experience we want you to have. We understand how important accurate color representation is, and we appreciate you bringing this to our attention. To help us assess the issue and provide the best resolution, we recommend responding with clear photos of the color quality errors noted, including the affected quantities. This will allow our team to review the matter thoroughly and work with you to find the most suitable solution. Your feedback will also be shared with the relevant team to strengthen quality control and improve consistency in future production. If your request is urgent or you’d prefer direct support, our Customer Support team is available at 1‑866‑207‑4955, or you can visit our Help Center for real‑time assistance: https://www.vistaprint.com/customer-care/help-center/. We value your input and thank you for allowing us to improve. We remain committed to ensuring your future orders meet the quality and accuracy you expect.

Displaying Reviews 1-5

Frequently asked questions

Slit rolls contain one row per roll. Because roll size is determined by your sticker size, orders may arrive on multiple rolls depending on quantity. In comparison, single rolls contain multiple rows of stickers and are always 33 cm – meaning you'll receive one roll regardless of how many you order. With single rolls, the number of rows per roll varies based on the size and shape of your stickers.

Roll labels are a great option for large quantities. And since they’re on a roll, they don’t take up a lot of space – you can tuck them away when you’re done.

We offer 6 material options for our custom roll labels. For a description and use cases for each, head on over to our Product Options section for more details.

It’s easy – simply peel and stick. Then roll the 3" core around to grab your next label and repeat.

Yes, we now offer both custom shapes and custom sizes for our sticker rolls, as well as 18 standard size options.

If you’re looking to design your own label and upload it to our site, take a look at our Specs & Templates section for more information. You can also use our design studio to customize one of our pre-made templates – we'll walk you through the process as you go.

Yes, you can print your roll labels to unwind in a specific direction. Once you are happy with your label design simply select the unwind direction option right before checkout.

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