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Roll Labels

Take your branding to the next level with professional roll labels designed for high-volume use. Now available in custom shapes.
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Add some personality to all your products with roll labels.

  • 18 size options
  • 5 shape options
  • 6 materials available
  • Quantities from 50 to 5000
  • Best for higher quantities

Brand anything & everything

Looking for a stress-free way to create a professional look for bags, boxes, jars, bottles and more? Our custom roll labels are a great option for businesses working with higher-volume inventories. Quality, convenience and cost-effectiveness – all rolled into one.

For indoor or outdoor use

You can choose from an assortment of materials, shapes and finishes. Whether you’re looking for labels to stick on dry goods or liquids, we’ve got you covered – click on the Options section for more information. And with your labels arriving coiled around a roll, they’re convenient to use – and to store within smaller spaces.

Easy design experience

Explore our assortment of fully customizable design options. Once you’ve found a favorite, make it yours by adding all your custom touches, including our new unwind direction printing. For labels with a specific unwind direction, choose that option before checkout. (Have your own design? We’ll print that, too.) Then we’ll take care of the rest, professionally printing your design onto the material of your choice. Your custom sticker rolls will arrive ready looking great and ready to work.

VistaPrint offers Roll Labels design templates in assorted styles.
A roll of label stickers promoting a handmade jewelry business.

Reviews

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Ratings Distribution

Reviewed by 5637 customers

Restaurant stickers!

Oct 22, 2025 | Ellie Q. | Verified Buyer
I ordered stickers for our new restaurant to put on all of our to go packaging. The process was simple, I uploaded my logo and they were created and delivered within 2 weeks!

Nice stickers, but don't get the premium "silver/gold"

Oct 21, 2025 | Miranda R. | Verified Buyer
Stickers are nice quality. However, just go with the basic sticker. We got the premium silver sticker, thinking it could be seen. The coloring on the sticker is essentially just painted over the silver material, so the "shininess" we were hoping for didn't come through. Save some money.
Response from Vistaprint Customer Care Team:
We’re grateful for your feedback and are glad to know you were pleased with the overall quality of your stickers. We’re sorry to hear the premium silver finish didn’t meet your expectations for shine and visibility. Your input helps us better understand how our specialty finishes perform in real use, and we’ll be sharing your comments with our product team for review. We appreciate you taking the time to share your experience and hope to serve you again with results that better match your vision.

Great customer rep

Oct 21, 2025 | Tom C. | Verified Buyer
I got 1000 gold foil labels for about $115. A bit expensive. Also, I wish they came in a wide range of sizes particularly half inch wide by three-quarter inch long instead of 1“ x 2“. I had a great customer service wrap who ameliorated the above. Thank you.

Perfect addition

Oct 21, 2025 | Jamie W. | Verified Buyer
I bought these to go on the packages I mail to customers when they make a purchase. They add the perfect personal touch that also let's the customer know this was hand-packaged. I will absolutely buy them again!

Great service!

Oct 21, 2025 | Kit k. | Verified Buyer
Easy to order, order confirmed, was told when it was being shipped, arrived quickly and in great shape! Love working with Vista Print!

Displaying Reviews 1-5

Frequently asked questions

Roll labels are a great option for large quantities. And since they’re on a roll, they don’t take up a lot of space – you can tuck them away when you’re done.

We offer 6 material options for our custom roll labels. For a description and use cases for each, head on over to our Options section for more details.

It’s easy – simply peel and stick. Then roll the 3" core around to grab your next label and repeat.

Not at this time. We do have 18 size options available, so chances are good that you’ll find something that works for you.

If you’re looking to design your own label and upload it to our site, take a look at our Specs & Templates section for more information. You can also use our design studio to customize one of our pre-made templates – we'll walk you through the process as you go.

Yes, you can print your roll labels to unwind in a specific direction. Once you are happy with your label design simply select the unwind direction option right before checkout.