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Roll Labels

New Options Available
Take your branding to the next level with professional roll labels designed for high-volume use. Custom shapes & sizes available on slit or single rolls.
Important: Learn more about our new slit and single roll styles below.
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Free Business Sample Kit

Pre-printed Free Business Sample Kit

Get your hands on samples before you buy.

  • Here’s what’s included:
  • Business Cards
  • Postcards
  • Brochures
  • Roll Labels
  • Presentation Folder
  • Door Hanger
  • Rack Card




Add some personality to all your products with roll labels.

  • NEW: Custom sizes and roll styles available
  • 19 size options – custom size available
  • 5 shape options – custom shape available
  • 6 materials available
  • Quantities from 50 to 5,000
  • Best for higher quantities

Slit & single roll styles

You can now choose from 2 roll styles: Slit and single. Slit rolls feature one sticker per row. The size varies based on the size of your stickers. This means you may receive multiple rolls based on the quantity you order. In comparison, our new single rolls feature multiple stickers per row. All rolls are 33cm, and you’ll always receive 1 roll. The quantity of stickers per row depends on the size and shape of your order.

Brand anything & everything

Looking for a stress-free way to create a professional look for bags, boxes, jars, bottles and more? Our custom roll labels are a great option for businesses working with higher-volume inventories. Quality, convenience and cost-effectiveness – all rolled into one.

For indoor or outdoor use

You can choose from an assortment of materials, shapes, sizes and finishes – including custom shapes and sizes. You can also choose from multiple roll styles, with slit rolls featuring one sticker per row, cut to the size of your stickers, and single rolls featuring multiple stickers per row. Whether you’re looking for labels to stick on dry goods or liquids, we’ve got you covered – click on the Options section for more information. And with your labels arriving coiled around a roll, they’re convenient to use – and to store within smaller spaces.

Easy design experience

Explore our assortment of fully customizable design options. Once you’ve found a favorite, make it yours by adding all your custom touches, including our new single or slitted roll options. For labels with a specific unwind direction, choose that option before checkout. (Have your own design? We’ll print that, too.) Then we’ll take care of the rest, professionally printing your design onto the material of your choice. Your custom sticker rolls will arrive ready looking great and ready to work.

VistaPrint offers Roll Labels design templates in assorted styles.
A slightly unravelled roll of circular labels, with a simple black and gold logo.

Reviews

(7004 reviews)
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Reviewed by 7004 customers

Excellent Quality
Mar 31, 2026 | janet k. |
Verified Buyer
I use my labels to advertise my book. I also use them when I package my homemade cookies to advertise the book.
Excellent Quality
Mar 31, 2026 | janet k. |
Verified Buyer
I use my labels to advertise my book. I also use them when I package my homemade cookies to advertise the book.

Stickers
Mar 30, 2026 | TUXEDO J. |
Verified Buyer
Perfect
Stickers
Mar 30, 2026 | TUXEDO J. |
Verified Buyer
Perfect

Great stickers!!
Mar 30, 2026 | casey s. |
Verified Buyer
I received some stickers recently to be used for an AAU basketball team in fundraising to earn money for travel expenses! Everyone loved the special touch on each home baked goodie. They even asked where I had them printed! Thank you for your fast turn around and beautifully made stickers!! Made the baked sale fundraiser that much more special! We appreciate the hard work and attention to detail that was put into each and every sticker! Will purchase again!! Life long customer!!
Great stickers!!
Mar 30, 2026 | casey s. |
Verified Buyer
I received some stickers recently to be used for an AAU basketball team in fundraising to earn money for travel expenses! Everyone loved the special touch on each home baked goodie. They even asked where I had them printed! Thank you for your fast turn around and beautifully made stickers!! Made the baked sale fundraiser that much more special! We appreciate the hard work and attention to detail that was put into each and every sticker! Will purchase again!! Life long customer!!

First time trying sticker rolls
Mar 30, 2026 | Crystal S. |
Verified Buyer
This is my first time trying the roll stickers instead of the dye-cut. So far I am loving them. Much easier to peel and go when I have lots of orders! Will buy again!
First time trying sticker rolls
Mar 30, 2026 | Crystal S. |
Verified Buyer
This is my first time trying the roll stickers instead of the dye-cut. So far I am loving them. Much easier to peel and go when I have lots of orders! Will buy again!

Labels
Mar 30, 2026 | joy r. |
Verified Buyer
What I expected. Thanks! I also added some glitter glue to the outer edges. Fun stickers.
Labels
Mar 30, 2026 | joy r. |
Verified Buyer
What I expected. Thanks! I also added some glitter glue to the outer edges. Fun stickers.

Displaying Reviews 1-5

Frequently asked questions

The difference comes down to how the labels are arranged across the roll. A slitted roll is cut so the roll matches the width of one sticker, giving you a single row of labels across the roll. A single roll keeps the full roll width (33 cm) and can include multiple rows of labels side by side. Slitted rolls are typically best if you’re applying labels by hand or using equipment that requires a single row, while single rolls are a good option if you simply want more labels on each roll.

Roll labels are a great option for large quantities. And since they’re on a roll, they don’t take up a lot of space – you can tuck them away when you’re done.

We offer 6 material options for our custom roll labels. For a description and use cases for each, head on over to our Product Options section for more details.

It’s easy – simply peel and stick. Then roll the 3" core around to grab your next label and repeat.

Yes, we now offer both custom shapes and custom sizes for our sticker rolls, as well as 18 standard size options.

If you’re looking to design your own label and upload it to our site, take a look at our Specs & Templates section for more information. You can also use our design studio to customize one of our pre-made templates – we'll walk you through the process as you go.

Yes, you can print your roll labels to unwind in a specific direction. Once you are happy with your label design simply select the unwind direction option right before checkout.

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  • United States