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Roll Labels

New Options Available
Take your branding to the next level with professional roll labels designed for high-volume use. Custom shapes & sizes available on slit or single rolls.
Important: Learn more about our new slit and single roll styles below.
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Free Business Sample Kit

Pre-printed Free Business Sample Kit

Get your hands on samples before you buy.

  • Here’s what’s included:
  • Business Cards
  • Postcards
  • Brochures
  • Roll Labels
  • Presentation Folder
  • Door Hanger
  • Rack Card




Add some personality to all your products with roll labels.

  • NEW: Custom sizes and roll styles available
  • 19 size options – custom size available
  • 5 shape options – custom shape available
  • 6 materials available
  • Quantities from 50 to 5,000
  • Best for higher quantities

Slit & single roll styles

You can choose from 2 roll styles: Slit and single. Slit rolls feature a single row of stickers. The size of the roll varies based on the size of your stickers. This means you may receive multiple rolls based on the quantity you order. In comparison, single rolls feature multiple rows of stickers per roll. All rolls are 33cm, and you’ll always receive 1 roll. The number of sticker rows per roll depends on the size and shape of the stickers you order.

Brand anything & everything

Looking for a stress-free way to create a professional look for bags, boxes, jars, bottles and more? Our custom roll labels are a great option for businesses working with higher-volume inventories. Quality, convenience and cost-effectiveness – all rolled into one.

For indoor or outdoor use

You can choose from an assortment of materials, shapes, sizes and finishes – including custom shapes and sizes. You can also choose from multiple roll styles, with slit rolls featuring one sticker per row, cut to the size of your stickers, and single rolls featuring multiple stickers per row. Whether you’re looking for labels to stick on dry goods or liquids, we’ve got you covered – click on the Options section for more information. And with your labels arriving coiled around a roll, they’re convenient to use – and to store within smaller spaces.

Easy design experience

Explore our assortment of fully customizable design options. Once you’ve found a favorite, make it yours by adding all your custom touches, including our new single or slitted roll options. For labels with a specific unwind direction, choose that option before checkout. (Have your own design? We’ll print that, too.) Then we’ll take care of the rest, professionally printing your design onto the material of your choice. Your custom sticker rolls will arrive ready looking great and ready to work.

VistaPrint offers Roll Labels design templates in assorted styles.
A slit roll of gold plastic oval labels from a flower company.

Reviews

(7105 reviews)
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Reviewed by 7105 customers

Great quality - print is completely off
Apr 15, 2026 | Willow C. |
Verified Buyer
Love the quality of the materials used. But the print is completely off, it's lopsided - and it was not that way when I finished the project before ordering. I'm really disappointed in the way they look. It stands out when putting on surfaces, especially black or dark surfaces (as noted in the picture of the red surface.
Response from Vistaprint Customer Care Team:
Thank you for sharing your feedback with us. While we are glad to hear that you love the quality of the materials used, we are sincerely sorry that the print arrived lopsided and did not match the design you finalized. We understand how disappointing it is to have an alignment issue stand out, especially on dark surfaces. To help our team investigate this and find the best solution for you, please respond directly to this email and confirm how many of the 1000 Roll Labels had the same concern. Once we have those details, we will be able to determine the next steps to make this right. We look forward to hearing from you.

Roll of stickers
Apr 15, 2026 | Heidi P. |
Verified Buyer
I recently ordered 500 4x6 rounded rectangle stickers for my new business! They shipped in a very timely manner and were just what I hoped they would be. Good quality and sharp colors. Will definitely continue to use Vistaprint!

Good customer service
Apr 15, 2026 | Alisha D. |
Verified Buyer
Printed as I ordered them, happy with the result.

Nice!
Apr 15, 2026 | Holly C. |
Verified Buyer
Colors are a bit washed out otherwise it’s a good product!

Terrible quality control/colors are off
Apr 15, 2026 | Jen
The last 4-5 times I've ordered the same labels with the same colors, they don't match the previous labels. when I ask them to fix the color, they change my hex code on my project instead of fixing the root cause.
Response from Vistaprint Customer Care Team:
We understand how frustrating it is when your repeat orders no longer match the original colors, especially when consistency is critical for your branding. We also appreciate your concern that adjustments made during support may have affected your original hex values rather than addressing the underlying color variation. We see that one of our VistaPrint representatives has already assisted you with this concern. If there’s anything else we can help with, please don’t hesitate to let us know.

Displaying Reviews 1-5

Frequently asked questions

Slit rolls contain one row per roll. Because roll size is determined by your sticker size, orders may arrive on multiple rolls depending on quantity. In comparison, single rolls contain multiple rows of stickers and are always 33 cm – meaning you'll receive one roll regardless of how many you order. With single rolls, the number of rows per roll varies based on the size and shape of your stickers.

Roll labels are a great option for large quantities. And since they’re on a roll, they don’t take up a lot of space – you can tuck them away when you’re done.

We offer 6 material options for our custom roll labels. For a description and use cases for each, head on over to our Product Options section for more details.

It’s easy – simply peel and stick. Then roll the 3" core around to grab your next label and repeat.

Yes, we now offer both custom shapes and custom sizes for our sticker rolls, as well as 18 standard size options.

If you’re looking to design your own label and upload it to our site, take a look at our Specs & Templates section for more information. You can also use our design studio to customize one of our pre-made templates – we'll walk you through the process as you go.

Yes, you can print your roll labels to unwind in a specific direction. Once you are happy with your label design simply select the unwind direction option right before checkout.

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