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Self-Cover Booklets

Create high-quality, low-cost catalogs, inserts, programs and more. Features the same paper on the cover and inside pages.
Important: Download our PDF instructions to get started.
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Get the job done with affordable, high-quality self-cover booklets.

  • 10 sizes
  • 8-76 pages (including cover pages)
  • Cover thickness upgrades available
  • Standard matte or glossy 80 lb. paper
  • Stapled (saddle-stitched) binding
  • Vivid, full-color printing

Important: It’s essential to create your booklet using our design template, available under 'Specs & templates,' and download our PDF guidelines for step-by-step instructions.

Practical & professional

With an eye towards higher quantities and lower costs, self-cover booklets are a streamlined and simple way to reach your audience. “Self-cover” just means that you have the option to use the same paper stock for the cover and the inside pages, creating a lightweight and portable option that you can use in almost any setting or situation. The crisp, high-quality printing shows you’re a pro, and up to 76 customizable pages let you get important info to customers however you want to. From advertising leaflets to user guides for products, self-cover booklets help you get the job done.

Do-it-all flexibility

Above all else, self-cover booklets give you the flexibility you need. They’re easy to move, store and pack. They’re also a little less formal (and pricey) than some of our other folders and holders, which makes them approachable to customers and budget-friendly for you. And while people most often use them as product catalogs or event programs, they’re also a great option for instruction manuals, presentation guides and storefront takeaways. Some people even include them in direct mail campaigns or use them as newsletters.

Design tools & help

To make sure your booklet comes out exactly how you’d like (and to cut down on any confusion or lost time), you should use our design template. You can find it under ‘Specs & Templates,’ right on this page. Start by downloading your template file in a format that matches your design software. Then, you’re ready to get started! As you put together your design, keep our guidelines handy to make sure things like page order and bleed are correct.

An opened self cover booklet, introducing an organic food business.

Reviews

(59 reviews)
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Reviewed by 59 customers

Great and quick
Mar 27, 2026 | Karen M. |
Verified Buyer
Very good service, everytime we order from here everythting is in good quality.
Great and quick
Mar 27, 2026 | Karen M. |
Verified Buyer
Very good service, everytime we order from here everythting is in good quality.

Funeral Programs were beautifully made
Mar 25, 2026 | Tonalee R. |
Verified Buyer
Ordered 100 - 8 page funeral programs and eveyrthing was perfect. The colors were vibrant on the glossy finish. My family was very pleased. Thanks you @VistaPrint
Funeral Programs were beautifully made
Mar 25, 2026 | Tonalee R. |
Verified Buyer
Ordered 100 - 8 page funeral programs and eveyrthing was perfect. The colors were vibrant on the glossy finish. My family was very pleased. Thanks you @VistaPrint

Fantastic quality!
Mar 25, 2026 | Jonetta H. |
Verified Buyer
At first, I thought the set up would be confusing. But I just followed the step-by-step instructions and it turned out perfectly!
Fantastic quality!
Mar 25, 2026 | Jonetta H. |
Verified Buyer
At first, I thought the set up would be confusing. But I just followed the step-by-step instructions and it turned out perfectly!

Love this product, great quality!
Mar 23, 2026 | Annie W. |
Verified Buyer
We ordered these for customers to see our portfolio and absolutely love them!
Love this product, great quality!
Mar 23, 2026 | Annie W. |
Verified Buyer
We ordered these for customers to see our portfolio and absolutely love them!

Magazine
Mar 23, 2026 | Karlee M. |
Verified Buyer
It turned out so cute and was just what I wanted!
Magazine
Mar 23, 2026 | Karlee M. |
Verified Buyer
It turned out so cute and was just what I wanted!

Displaying Reviews 1-5

Frequently asked questions

“Self-cover” just refers to the fact that with these booklets, you can choose to have the same material on the cover and inside pages. With some of our other booklet options, you can choose a different material for the cover and interior.

Start by downloading a customized template under ‘Specs and Templates.’ This’ll go a long way towards getting your layout the way you want it. You can also refer to our PDF guide for more detailed info and instructions.

The short answer is a lot! But in all seriousness, self-cover booklets are a very flexible product. You can use them as handouts or marketing materials. They can be part of presentations or promo kits. They work well as instruction or user guides. And many of our customers use them as event programs, newsletters or even menus.

Our self-cover booklets are available in 4pt (also called 80lb text) matte or glossy paper. Matte is a bit better for readability in any lighting, whereas glossy helps make photos and images pop.

For self-cover, we offer glossy or matte cover paper stocks with the same thicknesses and weights as the inside paper. Those include:

Standard Glossy (80lb Text): Thickness: 4pt Weight: 80 lb. text Standard Matte (80lb Text): Thickness: 4pt Weight: 80 lb. text

If you’re interested, you’ll see an option to upgrade to a thicker cover paper while designing your booklet, or you can select one from the start on our saddle-stitch booklets page.

Absolutely. You can print on the front and back of all your cover and inside pages.

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